Abstract. A medium—for example, points or money—is a token people receive as the immediate reward of their effort. It has no value in and of itself, but it
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A broken pricing paradigm
A token is not a fixed unit of cost Variance in usage creates an interconnected pricing and scaling issue Anjali Shrivastava anjali.shrivastava99@gmail.com | @anjali_shriva THIS ESSAY IS NOW LIVE! A token is not a fixed unit of cost PART I: High variance in AI demand breaks unit economics and re...
Selling the American People: Advertising, Optimization, and the Origins of Adtech
How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet.Algorithms, data
On the Impact of the Utility in Semivalue-based Data Valuation
Semivalue–based data valuation uses cooperative‐game theory intuitions to assign each data point a value reflecting its contribution to a downstream task. Still, those values depend on the...
Positive Sum Worlds: Remaking Public Goods
An era of global protocols requires a visionary redefinition of public goods, in service of others.
Socialized Proof of Work — Open Indie
There’s an increasing obsession with “humanness” these days: Humanness in the age of AI Worldcoin: a solution in search of its problem (...
The Value of Getting Closer to the Work
Scaling The core problem of scaling a team is that not everyone can know everything. Scaling is the work of systematizing that – so that things are understandable, knowable. It’s turnin…
Capacities
Capacities turns your ideas into connected objects. Think naturally, find everything instantly.
Continuous Discovery | Definition and Overview | Product Talk
Weekly touch points with customers by the team building the product, where they conduct small research activities in pursuit of a desired outcome.
Rethinking the cognitive foundations of the attention economy
The attention economy is the economic system in which human attention is the scarce resource. This literature takes a particular passage in Herbert Simon’s seminal Chapter Designing Organization fo...
Buy wisely
Whenever I buy things I try to prioritize cost per use. Sometimes I consider other priorities such as cost per smile, cost per thrill, cost per externality, ...
The Resonant Computing Manifesto
Technology should bring out the best in humanity, not the worst—a manifesto for resonant computing built on five principles that reject hyper-scale extraction for human flourishing.
Collective Bargaining in the Information Economy Can Address...
This position paper argues that there is an urgent need to restructure markets for the information that goes into AI systems. Specifically, producers of information goods (such as journalists,...
AIDA model | Marketing | Research Starters | EBSCO Research
<p>The AIDA model is a marketing framework that outlines the stages consumers typically go through when making a purchasing decision: Attention, Interest, Desire, and Action. Developed in the late 19th century by American marketer Elias St. Elmo Lewis and later refined by Edward Strong in the 1920s, this model aims to guide marketers in capturing potential buyers' attention and leading them toward a purchase. </p> <p>In the Attention stage, marketers employ engaging strategies to attract consumers, often using eye-catching visuals or intriguing information. Next, the Interest stage focuses on maintaining that attention through memorable content or relatable messaging. The Desire stage demonstrates how a product or service fulfills the consumer's needs, often using persuasive techniques like testimonials or demonstrations. Finally, the Action stage prompts the consumer to make a purchase, providing clear instructions on how to proceed.</p> <p>While the AIDA model remains relevant, marketers today may adapt it to incorporate new elements, such as Retention or Satisfaction, reflecting the evolving digital landscape and consumer behavior. Overall, the AIDA model serves as a foundational tool for understanding consumer engagement and facilitating effective marketing strategies.</p>
