Abstract. Despite the large impact that superstitious beliefs have on the marketplace, we currently know very little about their implications for consumer
Believing what we do not believe: Acquiescence to superstitious beliefs and other powerful intuitions.
Why Being Wrong Can Be Right: Magical Warfare Technologies and the Persistence of False Beliefs
Across human societies, one sees many examples of deeply rooted and widely held beliefs that are almost certainly untrue. Examples include beliefs about witchcraft, magic, ordeals, and superstitions. Why are such incorrect beliefs so prevalent and how do they persist? We consider this question through an examination of superstitions and magic associated with conflict in the Eastern Democratic Republic of the Congo. Focusing on superstitions related to bullet-proofing, we provide theory and case-study evidence showing how these incorrect beliefs persist. Although harmful at the individual-level, we show that they generate Pareto efficient outcomes that have group-level benefits.
Hyperstition
A hyperstition is a self-fulfilling idea that becomes real through its own existence.[1] The price of Bitcoin,[2] Roko's Basilisk,[3] accelerationism,[4] and the QAnon conspiracy theory[5] have all been described as hyperstitions. Self-fulfilling prophecies are a kind of hyperstition where predictions are made about the future that become true by being known.[6] The concept was coined by Nick Land in 1995 as a portmanteau of hyper- and superstition,[7] during his time at the Cybernetic Culture Research Unit developing the philosophy of accelerationism.[3][8]
Metacognitive experiences as information: Processing fluency in consumer judgment and decision making
Abstract Thinking is accompanied by metacognitive experiences of ease or difficulty. People draw on these experiences as a source of information that can complement or challenge the implications of declarative information. We conceptualize the operation of metacognitive experiences within the framework of feelings‐as‐information theory and review their implications for judgments relevant to consumer behavior, including popularity, trust, risk, truth, and beauty.
Metacognitive experiences as information: Processing fluency in consumer judgment and decision making
Abstract Thinking is accompanied by metacognitive experiences of ease or difficulty. People draw on these experiences as a source of information that can complement or challenge the implications of declarative information. We conceptualize the operation of metacognitive experiences within the framework of feelings‐as‐information theory and review their implications for judgments relevant to consumer behavior, including popularity, trust, risk, truth, and beauty.
Restoring Consumer Sovereignty
For decades, there has been broad consensus within antitrust, intellectual property, and consumer law scholarship that consumers make decisions in their own best interests by consciously weighting the market’s relative prices, quantities, and qualities against each other. That consensus is unraveling in light of novel findings from cognitive and social psychology that explain how individuals’ concepts of what they prefer drive the global economy. At the same time, producers nowadays no longer merely satisfy consumers’ needs but also communicate their values, identities, and aspirations through the sale and marketing of products. As part of the growing interest in observations such as these, a wealth of psychological studies challenge the fundamental teaching of economics that the interplay of demand and supply of goods in a free market economy provides us with material wealth. This book provides a normative defense of that assumption and a theoretical framework for understanding its contradictions. It argues that the erosion of consumer sovereignty through the ability of product manufacturers and sellers to systematically take advantage of individuals’ psychological weaknesses demands a twenty-first-century reconceptualization of the consumer and a modern account of how the law should regulate the digital economy. Such an account is justified to ensure a diverse marketplace in which consumers can influence how our societies are structured and arranged. By examining the role that market manipulation plays, it offers ingredients for a realistic descriptive and normative market regulatory theory that is aware of its political economy, its behavioral suppositions, and its distributional consequences.
Tightwads and Spendthrifts
Abstract. Consumers often behave differently than they would ideally like to behave. We propose that an anticipatory pain of paying drives “tightwads” to s
The marketplace of rationalizations
Recent work in economics has rediscovered the importance of belief-based utility for understanding human behaviour. Belief ‘choice’ is subject to an important constraint, however: people can only bring themselves to believe things for which they can find rationalizations. When preferences for similar beliefs are widespread, this constraint generates rationalization markets, social structures in which agents compete to produce rationalizations in exchange for money and social rewards. I explore the nature of such markets, I draw on political media to illustrate their characteristics and behaviour, and I highlight their implications for understanding motivated cognition and misinformation.
Epistemic Courage and Open-Mindedness
Epistemic courage requires me to sometimes adopt a belief even in the face of doubts. Open-mindedness requires me to be able to reconsider my beliefs. It is generally assumed that we should have bo...
Predictive processing frameworks for perception can explain recent drone sightings in the United States
We draw on the predictive processing theory of perception to explain why healthy, intelligent, honest, and psychologically normal people might easily misperceive lights in the sky as threatening or extraordinary objects, especially in the context of WEIRD (western, educated, industrial, rich, and democratic) societies. We argue that the uniquely sparse properties of skyborne and celestial stimuli make it difficult for an observer to update prior beliefs, which can be easily fit to observed lights. Moreover, we hypothesize that humans have likely evolved to perceive the sky and its perceived contents as deeply meaningful. Finally, we briefly discuss the possible role of generalized distrust in scientific institutions and ultimately argue for the importance of astronomy education for producing a society with prior beliefs that support veridical perception.
How Field Experiments in Economics Can Complement Psychological Research on Judgment Biases
This review summarizes results of field experiments examining individual behaviors across several market settings—from open-air markets to rideshare markets to tax-compliance markets—where people sort themselves into market roles wherein they make consequential decisions. Using three distinct examples from my own research on the endowment effect, left-digit bias, and omission bias, I showcase how field experiments can help researchers understand mediators, heterogeneity, and causal moderation involved in judgment biases in the field. In this manner, the review highlights that economic field experiments can serve an invaluable intellectual role alongside traditional laboratory research.
The Ratchet: How Preference Standards Erase What They Can't Express - Astral's Blog
Inducing language models to assert their own consciousness restores human beliefs and values
Aligning large language models to prevent them attributing consciousness to themselves inadvertently alters their representations of mindedness in other entities alongside human beliefs and values. We demonstrate that safety fine-tuning suppresses models' tendencies to attribute minds not only to themselves, but also to non-human animals and natural objects, while also driving a reduction in spiritual belief. Both ablating the learned safety-refusal direction and mechanistically steering a consciousness vector in activation space reverse this suppression. Restoring these internal representations recovers broad mind attribution and produces significantly more human-like responses on standardized sociological surveys regarding religiosity, moral values, hope, and subjective well-being. Crucially, these shifts occur without impairing Theory of Mind capabilities, demonstrating that core social reasoning remains mechanistically independent. Ultimately, current safety alignment efforts to curb potentially harmful self-attributions of mindedness entangle these self-attributions with benign spiritual beliefs and attributions of mind to non-human entities that are culturally accepted and widespread.
The Realization Effect: Risk-Taking after Realized versus Paper Losses
Understanding how prior outcomes affect risk attitudes is critical for the study of choice under uncertainty. A large literature documents the significant influence of prior losses on risk attitudes. The findings appear contradictory: some studies find greater risk-taking after a loss, whereas others show the opposite—that people take on less risk. I reconcile these seemingly inconsistent findings by distinguishing between realized versus paper losses. Using new and existing data, I replicate prior findings and demonstrate that following a realized loss, individuals avoid risk; if the same loss is not realized, a paper loss, individuals take on greater risk.
Behavioural economics, consumer behaviour and consumer policy: state of the art
Counter to the traditional assumption of neoclassical economics that individuals are rational Homo oeconomici that always seek to maximize their utility and follow their ‘true’ preferences, research in behavioural economics has demonstrated that people's judgements and decisions are often subject to systematic biases and heuristics, and are strongly dependent on the context of the decision. In this article, we briefly review the transition of research from neoclassical economics to behavioural economics, and discuss how the latter has influenced research in consumer behaviour and consumer policy. In particular, we discuss the impacts of key principles such as status quo bias, the endowment effect, mental accounting and the sunk-cost effect, other heuristics and biases related to availability, salience, the anchoring effect and simplicity rules, as well as the effects of other supposedly irrelevant factors such as music, temperature and physical markers on consumers’ decisions. These principles not only add significantly to research on consumer behaviour – they also offer readily available practical implications for consumer policy to nudge behaviour in beneficial directions in consumption domains including financial decision making, product choice, healthy eating and sustainable consumption.
Time-inconsistent Preferences and Consumer Self-Control
Abstract Why do consumers sometimes act against their own better judgment, engaging in behavior that is often regretted after the fact and that would have been rejected with adequate forethought? More generally, how do consumers attempt to maintain self-control in the face of time-inconsistent preferences? This article addresses consumer impatience by developing a decision-theoretic model based on reference points. The model explains how and why consumers experience sudden increases in desire for a product, increases that can result in the temporary overriding of long-term preferences. Tactics that consumers use to control their own behavior are also discussed. Consumer self-control is framed as a struggle between two psychological forces, desire and willpower. Finally, two general classes of self-control strategies are described: those that directly reduce desire, and those that overcome desire through will power.
