Media Cues and Citizen Support for Right-Wing Populist Parties

How to break populist parties’ appeal? An experimental evaluation of communication counter-strategies

Right-wing populist parties have become a major challenge to liberal democracies worldwide. How can mainstream parties effectively counter their appeal? While prior research has focused on the drivers of populist support, much less is known about how to counter right-wing populist rhetoric. We test four communication counter-strategies that target core elements of right-wing populist appeals: (i) undermining populists’ claims to democratic credibility, (ii) promoting inclusive in-group identity to counter exclusionary narratives, (iii) highlighting their performance legitimacy, and (iv) emphasizing the procedural legitimacy of mainstream parties. Drawing on real-world party communications from social media, manifestos, and press releases, we created 170 experimental treatments (posters and social media posts varying in format and complexity) to simulate how voters encounter political messages in everyday life. In a large-scale survey experiment with over 24,000 respondents in Germany, messages undermining right-wing populists’ democratic credibility prove most effective, particularly among citizens with high initial support for such parties.

Mainstreaming the populist radical right? Online news exposure and voting behavior in the 2019 European Parliament election

How does media exposure relate to support for radical right populist parties (RRPPs)? We contribute to this classic debate by analyzing the web browsing histories and survey responses of six thousand study participants in France, Germany, Italy, Spain, and the UK during the 2019 European Parliament election. Linking direct measures of online news exposure to voting behavior allows us to assess the effects of the salience of issues politicized by RRPPs on their electoral support. The likelihood to vote for RRPPs was higher when the EU was more salient in individual media diets, while exposure to the less salient issue of immigration did not increase the propensity to vote for RRPPs. Alongside consistent results for other party families and interactions with pre-existing voting intentions, the findings indicate that the electoral effects of online media are contingent on the overall salience of a specific issue and voters’ predispositions.

When Do Parties Lie? Misinformation and Radical-Right Populism Across 26 Countries - Petter Törnberg, Juliana Chueri, 2026

The spread of misinformation has emerged as a global concern. Academic attention has recently shifted to emphasize the role of political elites as drivers of mi...

When Do Parties Lie? Misinformation and Radical-Right Populism Across 26 Countries

The spread of misinformation has emerged as a global concern. Academic attention has recently shifted to emphasize the role of political elites as drivers of misinformation. Yet, little is known of the relationship between party politics and the spread of misinformation—in part due to a dearth of cross-national empirical data needed for comparative study. This article examines which parties are more likely to spread misinformation, by drawing on a comprehensive database of 32M tweets from parliamentarians in 26 countries, spanning 6 years and several election periods. The dataset is combined with external databases such as Parlgov and V-Dem, linking the spread of misinformation to detailed information about political parties and cabinets, thus enabling a comparative politics approach to misinformation. Using multilevel analysis with random country intercepts, we find that radical-right populism is the strongest determinant for the propensity to spread misinformation. Populism, left-wing populism, and right-wing politics are not linked to the spread of misinformation. These results suggest that political misinformation should be understood as part and parcel of the current wave of radical right populism, and its opposition to liberal democratic institution.

The far right is acting as one party. When will we? | Euractiv

Liberal institutions treat each surge of populism as a domestic challenge to be managed within national elections or courts. Meanwhile the far right amplifies each other’s victories, recycles each other’s talking points, and shares disinformation

The Rise of the Right-Wing Media Machine

This conservative media machine now rivals—and may well surpass—the power and the influence of the old-line press. It holds sway over much of the national agenda, deciding which ideas and...

Legitimize or Delegitimize? Mainstream Party Strategy toward (Former) Pariah Parties and How Voters Respond

Mainstream parties have often shifted from initially portraying new competitors as undemocratic pariahs (i.e., a delegitimizing strategy) to portraying the same parties later as democratic (i.e., a legitimizing strategy). I argue that voters follow mainstream parties’ legitimizing strategies in their legitimacy evaluations of these parties. I investigate this argument with two independent survey experiments and a quantitative media content analysis in two countries that differ sharply in the nature of party competition—from mainstream parties delegitimizing a far-right party (i.e., Germany) to mainstream parties legitimizing it (i.e., Sweden). I find strong evidence that (a) mainstream parties can effectively legitimize pariah parties in the eyes of voters, (b) turning back to delegitimization has little effect, (c) legitimization is no less effective in the face of a third party’s delegitimizing strategy, and (d) legitimization resonates beyond co-partisans. The results suggest that mainstream party legitimization of pariah parties has far-reaching consequences.

The Populist Dynamic: Experimental Evidence on the Effects of Countering Populism

We evaluate how traditional parties may respond to populist parties on issues aligning with populist messages. During the 2020 Italian referendum on the reduction of members of Parliament, we conducted a large-scale field experiment, exposing 200 municipalities to nearly a million impressions of programmatic advertisement. Our treatments comprised two video ads against the reform: one debunking populist rhetoric and another attributing blame to populist politicians. This anti-populist campaign proved effective through demobilization, as it reduced both turnout and the votes in favor of the reform. Notably, the effects were more pronounced in municipalities with lower rates of college graduates, higher unemployment, and a history of populist votes. This exogenous influence introduced a unique populist dynamic, observable in the 2022 national election where treated municipalities showed increased support for Brothers of Italy, a rising populist party, and decreased support for both traditional parties and the populists behind the 2020 reform. A follow-up survey further showed increased political interest and diminished trust in political institutions among the residents of municipalities targeted by the campaign.

Rising Market Power Has Led to the Rise in Far-Right Political Parties - ProMarket

In new research, Tommaso Crescioli & Toon Van Overbeke find that small business owners and their families who have lost revenue share to rising market concentration among big businesses have turned to far-right political parties to express their grievances.

Left-Wing Governments and Far-Right Success

In recent decades, support for the far right has surged in many countries. One common explanation for this is that far-right support is a backlash against left-wing governments and their policies. We investigate the causal effect of the partisan make-up of governments on the electoral results of far-right parties. Evidence from over-time comparative data and a quasi-experimental analysis based on a regression discontinuity design in Spain indicates that far-right parties benefit electorally when the current government is on the left. In further analyses, we employ a novel regression discontinuity design (RDD)-based sampling strategy to examine original individual-level survey data from Spanish municipalities close to the discontinuity cutoff. These data show that the likely mechanism underlying the backlash effect is an ideological shift to the right among the electorate when left-wing parties govern. Overall, the far right benefits more when the mainstream left governs than when the mainstream right does.

Public support for the <i>cordon sanitaire</i> : Descriptive evidence from Spain

Reactions to the rise of far-right parties that advocate democratic backsliding, and the dilution of socially liberal democratic norms present a dilemma for existing political parties. How should existing political parties respond to this challenge? A commonly adopted strategy is to apply a cordon sanitaire which excludes radical right-wing challengers from the government-forming process. Do voters support this policy? Leveraging data from Spain – where the mainstream right has accommodated the radical right-wing party, VOX, via numerous governing coalitions – I rely on individual citizens’ views on how parties should respond to rise of the far-right party, to answer this question. Empirically, the results show very low-level support for the cordon sanitaire in Spain. Indeed, the modal position of the electorate, regardless of their ideological position, is to treat the party just like any other. These results are not conditioned by the propensity of individuals to identify VOX as indeed being a “radical right” party. These descriptive findings suggest that whilst radical right-wing parties may present an inimical threat to democratic norms, citizens do not necessarily view the means of squashing this threat to be one of strategic exclusion. This likely explains why the mainstream right has been able to institutionalise VOX as a political ally: where strategic exclusion is not expected, the mainstream right need not fear violating an expectation that does not exist.

Public support for the <i>cordon sanitaire</i> : Descriptive evidence from Spain

Reactions to the rise of far-right parties that advocate democratic backsliding, and the dilution of socially liberal democratic norms present a dilemma for existing political parties. How should existing political parties respond to this challenge? A commonly adopted strategy is to apply a cordon sanitaire which excludes radical right-wing challengers from the government-forming process. Do voters support this policy? Leveraging data from Spain – where the mainstream right has accommodated the radical right-wing party, VOX, via numerous governing coalitions – I rely on individual citizens’ views on how parties should respond to rise of the far-right party, to answer this question. Empirically, the results show very low-level support for the cordon sanitaire in Spain. Indeed, the modal position of the electorate, regardless of their ideological position, is to treat the party just like any other. These results are not conditioned by the propensity of individuals to identify VOX as indeed being a “radical right” party. These descriptive findings suggest that whilst radical right-wing parties may present an inimical threat to democratic norms, citizens do not necessarily view the means of squashing this threat to be one of strategic exclusion. This likely explains why the mainstream right has been able to institutionalise VOX as a political ally: where strategic exclusion is not expected, the mainstream right need not fear violating an expectation that does not exist.

Undermining a Rival Party’s Issue Competence through Negative Campaigning: Experimental Evidence from the USA, Denmark, and Australia

Much party communication encourages voters to lower issue-related evaluations of rival parties. Yet, studies of such influence are rare. Drawing on research on political parties’ negative campaigning, this article starts to fill this gap. We triangulate evidence from four survey experiments across six issues in Denmark, the US, and Australia, and show that a party’s negative campaigning decreases voters’ evaluations of the target party’s issue-handling competence (i.e. issue ownership), but does not backlash on voters’ evaluations of the sponsor. Such attack on the target party does not have to be tied to a negative policy development like the crime rate to undermine the target party’s competence evaluations. At the same time, a negative policy development only undermines a party’s evaluations when it is accompanied by a rival party’s negative campaigning attack. The implications for party competition and the mass-elite linkage are important.

How Media – Namely News, Ads and Social Posts – Can Shape an Election

How Media – Namely News, Ads and Social Posts – Can Shape an Election 

German political parties leave X, say platform “descended into chaos”

Three German left-wing parties have announced a coordinated departure from the social media platform X, saying it has descended into chaos and promotes right-wing populist content.

Persuasion and resistance: A survey experiment on messaging for and against One Nation | School of Politics & International Relations

Since the May 2025 federal election, One Nation's primary vote has risen sharply across published polling. If an election were held today, it would likely be the second-largest bloc in the House of Representatives. What drives this surge — and what, if anything, suppresses it — remains contested, with explanations ranging from economic grievance and cultural backlash to anti-establishment disaffection. While these accounts have been tested experimentally for radical-right parties abroad, they remain largely untested in Australia.