As artificial intelligence (AI) transforms society, understanding factors that influence AI receptivity is increasingly important. The current research investigates which types of consumers have greater AI receptivity. Contrary to expectations revealed in four surveys, cross-country data and six additional studies find that people with lower AI literacy are typically more receptive to AI. This lower literacy–greater receptivity link is not explained by differences in perceptions of AI's capability, ethicality, or feared impact on humanity. Instead, this link occurs because people with lower AI literacy are more likely to perceive AI as magical and experience feelings of awe in the face of AI's execution of tasks that seem to require uniquely human attributes. In line with this theorizing, the lower literacy–higher receptivity link is mediated by perceptions of AI as magical and is moderated among tasks not assumed to require distinctly human attributes. These findings suggest that companies may benefit from shifting their marketing efforts and product development toward consumers with lower AI literacy. In addition, efforts to demystify AI may inadvertently reduce its appeal.
Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity
As artificial intelligence (AI) transforms society, understanding factors that influence AI receptivity is increasingly important. The current research investigates which types of consumers have greater AI receptivity. Contrary to expectations revealed in four surveys, cross-country data and six additional studies find that people with lower AI literacy are typically more receptive to AI. This lower literacy–greater receptivity link is not explained by differences in perceptions of AI's capability, ethicality, or feared impact on humanity. Instead, this link occurs because people with lower AI literacy are more likely to perceive AI as magical and experience feelings of awe in the face of AI's execution of tasks that seem to require uniquely human attributes. In line with this theorizing, the lower literacy–higher receptivity link is mediated by perceptions of AI as magical and is moderated among tasks not assumed to require distinctly human attributes. These findings suggest that companies may benefit from shifting their marketing efforts and product development toward consumers with lower AI literacy. In addition, efforts to demystify AI may inadvertently reduce its appeal.
How Artificial Intelligence Constrains the Human Experience
AbstractArtificial intelligence (AI) and related technologies are transforming many consumption activities, powering breakthroughs that expand the human experience by enhancing human capabilities, performance, and creativity. While this explains the consumer enthusiasm and rapid adoption of these technologies, AI systems can also have the opposite effect: reducing and constraining the range of experiences that are available to consumers. This article examines the mechanisms through which AI can constrain the human experience, considering individual, interpersonal, and societal processes. Our analysis uncovers a complex interplay between the advantages of AI and its inadvertent negative repercussions, which potentially restrict human autonomy, self-identity, relational dynamics, and social behavior. In this article, we propose three different mechanisms at the core of these constraining forces: parametric reductionism, agency transference, and regulated expression. Our exploration of these mechanisms highlights the risks connected to system design and points to questions and implications for future researchers and policymakers.
Study Finds Consumers Are Actively Turned Off by Products That Use AI
Researchers have found that including the words "artificial intelligence" in product marketing is a major turn-off for consumers.
Knowing less about AI makes people more open to having it in their lives – new research
People with less AI literacy often see the technology as ‘magical’ and awe-inspiring.
Knowing less about AI makes people more open to having it in their lives – new research
People with less AI literacy often see the technology as ‘magical’ and awe-inspiring.
Brands Adopt ‘No AI’ Disclaimers to Stand Out Amid the Slop
Marketers move to get ahead of growing consumer skepticism by labeling content that doesn’t use AI.
Task-Dependent Algorithm Aversion
Research suggests that consumers are averse to relying on algorithms to perform tasks that are typically done by humans, despite the fact that algorithms often perform better. The authors explore when and why this is true in a wide variety of domains. They find that algorithms are trusted and relied on less for tasks that seem subjective (vs. objective) in nature. However, they show that perceived task objectivity is malleable and that increasing a task’s perceived objectivity increases trust in and use of algorithms for that task. Consumers mistakenly believe that algorithms lack the abilities required to perform subjective tasks. Increasing algorithms’ perceived affective human-likeness is therefore effective at increasing the use of algorithms for subjective tasks. These findings are supported by the results of four online lab studies with over 1,400 participants and two online field studies with over 56,000 participants. The results provide insights into when and why consumers are likely to use algorithms and how marketers can increase their use when they outperform humans.
Task-Dependent Algorithm Aversion
Research suggests that consumers are averse to relying on algorithms to perform tasks that are typically done by humans, despite the fact that algorithms often perform better. The authors explore when and why this is true in a wide variety of domains. They find that algorithms are trusted and relied on less for tasks that seem subjective (vs. objective) in nature. However, they show that perceived task objectivity is malleable and that increasing a task’s perceived objectivity increases trust in and use of algorithms for that task. Consumers mistakenly believe that algorithms lack the abilities required to perform subjective tasks. Increasing algorithms’ perceived affective human-likeness is therefore effective at increasing the use of algorithms for subjective tasks. These findings are supported by the results of four online lab studies with over 1,400 participants and two online field studies with over 56,000 participants. The results provide insights into when and why consumers are likely to use algorithms and how marketers can increase their use when they outperform humans.
The Impact of Artificial Intelligence on Human Thought
This research paper examines, from a multidimensional perspective (cognitive, social, ethical, and philosophical), how AI is transforming human thought. It highlights a cognitive offloading effect: the externalization of mental functions to AI can reduce intellectual engagement and weaken critical thinking. On the social level, algorithmic personalization creates filter bubbles that limit the diversity of opinions and can lead to the homogenization of thought and polarization. This research also describes the mechanisms of algorithmic manipulation (exploitation of cognitive biases, automated disinformation, etc.) that amplify AI's power of influence. Finally, the question of potential artificial consciousness is discussed, along with its ethical implications. The report as a whole underscores the risks that AI poses to human intellectual autonomy and creativity, while proposing avenues (education, transparency, governance) to align AI development with the interests of humanity.
Anthropomorphism in AI: hype and fallacy
This essay focuses on anthropomorphism as both a form of hype and fallacy. As a form of hype, anthropomorphism is shown to exaggerate AI capabilities and performance by attributing human-like traits to systems that do not possess them. As a fallacy, anthropomorphism is shown to distort moral judgments about AI, such as those concerning its moral character and status, as well as judgments of responsibility and trust. By focusing on these two dimensions of anthropomorphism in AI, the essay highlights negative ethical consequences of the phenomenon in this field.
Anthropomorphism in AI: hype and fallacy
This essay focuses on anthropomorphism as both a form of hype and fallacy. As a form of hype, anthropomorphism is shown to exaggerate AI capabilities and performance by attributing human-like traits to systems that do not possess them. As a fallacy, anthropomorphism is shown to distort moral judgments about AI, such as those concerning its moral character and status, as well as judgments of responsibility and trust. By focusing on these two dimensions of anthropomorphism in AI, the essay highlights negative ethical consequences of the phenomenon in this field.
Gender differences in artificial intelligence: the role of artificial intelligence anxiety
IntroductionArtificial intelligence (AI) is having a significant impact on people's lives. Despite the benefits associated with this technological advancement, there may be gender-related inequalities in accessing and using AI systems. The present study aimed to test gender differences in factors likely to influence AI adoption, in particular, the moderating role of gender in the relationship between AI anxiety and positive attitudes toward AI.MethodParticipants were 335 adults (52.2% women; mean age = 29.96, SD = 13.88) who filled in an online self-report anonymous questionnaire. To test the hypotheses, both a MANOVA and a moderation model were adopted.ResultsResults revealed significant gender differences in AI adoption dimensions, with women reporting higher AI anxiety, lower positive attitudes toward AI, lower use of AI, and lower perceived knowledge of AI. A significant negative relationship was found between AI anxiety and positive attitudes toward AI. An interaction between gender and AI anxiety was found: At low levels of anxiety, women showed lower levels of positive attitudes toward AI than men, while at high levels of AI anxiety, gender differences were less evident.DiscussionThese findings suggest that AI anxiety works as a “gender differences leveler.” The present study contributes to expanding knowledge about gender differences in technology, which will underpin practical interventions for reducing the gender digital gap. Limitations and future research directions are discussed.
Gender differences in artificial intelligence: the role of artificial intelligence anxiety
INTRODUCTION: Artificial intelligence (AI) is having a significant impact on people's lives. Despite the benefits associated with this technological advancement, there may be gender-related inequalities in accessing and using AI systems. The present study aimed to test gender differences in factors likely to influence AI adoption, in particular, the moderating role of gender in the relationship between AI anxiety and positive attitudes toward AI. METHOD: Participants were 335 adults (52.2% women; mean age = 29.96, SD = 13.88) who filled in an online self-report anonymous questionnaire. To test the hypotheses, both a MANOVA and a moderation model were adopted. RESULTS: Results revealed significant gender differences in AI adoption dimensions, with women reporting higher AI anxiety, lower positive attitudes toward AI, lower use of AI, and lower perceived knowledge of AI. A significant negative relationship was found between AI anxiety and positive attitudes toward AI. An interaction between gender and AI anxiety was found: At low levels of anxiety, women showed lower levels of positive attitudes toward AI than men, while at high levels of AI anxiety, gender differences were less evident. DISCUSSION: These findings suggest that AI anxiety works as a "gender differences leveler." The present study contributes to expanding knowledge about gender differences in technology, which will underpin practical interventions for reducing the gender digital gap. Limitations and future research directions are discussed.
Bridging the Divide: Addressing the Resistance to AI Adoption Among the Underrepresented
AI is increasingly integrating into our lives and educational settings by opening communication doors and providing limitless options for creativity. However, students, faculty, and staff of diverse backgrounds and access may vary in their adoption and application of AI technologies. Existing research has identified disparities in AI adoption. For example, a Pew Research survey indicated that men are more likely to use ChatGPT, with 29% versus 19% of women (PRC, 2023). Why is this? Additionally, many AI programs have been shown to sometimes have racial disparities built into their algorithms. ChatGPT demonstrated that the software “was more likely to associate European American names with pleasant words such as “gift” or “happy,” while African American names were more commonly associated with unpleasant words” (Guardian, 2017). Furthermore, there is evidence to suggest there are inequities ranging from issues with economic access with many premium AI features behind paywalls to concerns that people with disabilities have, which has dissuaded some people from adopting AI (APA, 2023). This presentation will explore the concerns and dynamics of adopting artificial intelligence (AI) in our lives and educational settings. We will engage and discuss these concerns and dynamics with attendees looking at issues with diversity, inclusion, and accessibility. Ultimately, this presentation seeks to foster an environment where all individuals can positively engage and feel included and empowerd by artificial intelligence in shaping the future of learning.
Ideation with Generative AI—in Consumer Research and Beyond
Abstract The use of generative AI (genAI) in consumer research is rapidly evolving, with applications including synthetic data generation, data analysis, and more. However, their role in creative ideation—a cornerstone of consumer research—remains underexplored. Drawing on the human creativity literature, we propose that ideation with genAI is facilitated by its productivity and semantic breadth, which are psychologically analogous to the dual pathways of persistence and flexibility in human ideation. Further, we distinguish between the utility of genAI as a key ideator versus humans as key ideator, conceptualized through the genAI ideation roles of Designer and Writer and of Interviewer and Actor. While genAI excels in generating incremental improvements, its potential for groundbreaking innovation could be unlocked by leveraging its ability to prompt human creativity. This article advances the theoretical and practical understanding of genAI in ideation for consumer research, offering numerous practical guidelines for integrating generative AI into research while emphasizing human–AI collaboration to achieve radical insights.
Microsoft Study Finds AI Makes Human Cognition “Atrophied and Unprepared”
Researchers find that the more people use AI at their job, the less critical thinking they use.
