The formation of collective memories, emotions, and beliefs is a fundamental characteristic of human communities. These emergent outcomes are thought to be the result of a dynamical system of communicative interactions among individuals. But despite recent psychological research on collective phenomena, no programmatic framework to explore the processes involved in their formation exists. Here, we propose a social-interactionist approach that bridges cognitive and social psychology to illuminate how microlevel cognitive phenomena give rise to large-scale social outcomes. It involves first establishing the boundary conditions of cognitive phenomena, then investigating how cognition is influenced by the social context in which it is manifested, and finally studying how dyadic-level influences propagate in social networks. This approach has the potential to (a) illuminate the large-scale consequences of well-established cognitive phenomena, (b) lead to interdisciplinary dialogues between psychology and the other social sciences, and (c) be more relevant for public policy than existing approaches.
Mnemonic convergence in social networks: The emergent properties of cognition at a collective level
Significance Human memory is highly malleable. Because of this malleability, jointly remembering the past along with another individual often results in increased similarity between the conversational partners’ memories. We propose an approach that examines the conversation between a pair of participants as part of a larger network of social interactions that has the potential to reveal how human communities form collective memories. Empirical evidence indicating that dyadic-level conversational alignment processes give rise to community-wide shared memories is presented. We find that individual-level memory updating phenomena and social network structure are two fundamental factors that contribute to the emergence of collective memories. , The development of shared memories, beliefs, and norms is a fundamental characteristic of human communities. These emergent outcomes are thought to occur owing to a dynamic system of information sharing and memory updating, which fundamentally depends on communication. Here we report results on the formation of collective memories in laboratory-created communities. We manipulated conversational network structure in a series of real-time, computer-mediated interactions in fourteen 10-member communities. The results show that mnemonic convergence, measured as the degree of overlap among community members’ memories, is influenced by both individual-level information-processing phenomena and by the conversational social network structure created during conversational recall. By studying laboratory-created social networks, we show how large-scale social phenomena (i.e., collective memory) can emerge out of microlevel local dynamics (i.e., mnemonic reinforcement and suppression effects). The social-interactionist approach proposed herein points to optimal strategies for spreading information in social networks and provides a framework for measuring and forging collective memories in communities of individuals.
A Network Approach to Investigate the Dynamics of Individual and Collective Beliefs: Advances and Applications of the BENDING Model
Changing entrenched beliefs to alter people’s behavior and increase societal welfare has been at the forefront of behavioral-science research, but with limited success. Here, we propose a new framework of characterizing beliefs as a multidimensional system of interdependent mental representations across three cognitive structures (e.g., beliefs, evidence, and perceived norms) that are dynamically influenced by complex informational landscapes: the BENDING (Beliefs, Evidence, Norms, Dynamic Information Networked Graphs) model. This account of individual and collective beliefs helps explain beliefs’ resilience to interventions and suggests that a promising avenue for increasing the effectiveness of misinformation-reduction efforts might involve graph-based representations of communities’ belief systems. This framework also opens new avenues for future research with meaningful implications for some of the most critical challenges facing modern society, from the climate crisis to pandemic preparedness.
The Emergence of Social Norms and Conventions
The utility of our actions frequently depends upon the beliefs and behavior of other agents. Thankfully, through experience, we learn norms and conventions that provide stable expectations for navigating our social world. Here, we review several distinct influences on their content and distribution. At the level of individuals locally interacting in dyads, success depends on rapidly adapting pre-existing norms to the local context. Hence, norms are shaped by complex cognitive processes involved in learning and social reasoning.
Stewardship of global collective behavior
Collective behavior provides a framework for understanding how the actions and properties of groups emerge from the way individuals generate and share information. In humans, information flows were initially shaped by natural selection yet are increasingly structured by emerging communication technologies. Our larger, more complex social networks now transfer high-fidelity information over vast distances at low cost. The digital age and the rise of social media have accelerated changes to our social systems, with poorly understood functional consequences. This gap in our knowledge represents a principal challenge to scientific progress, democracy, and actions to address global crises. We argue that the study of collective behavior must rise to a “crisis discipline” just as medicine, conservation, and climate science have, with a focus on providing actionable insight to policymakers and regulators for the stewardship of social systems.
Social Influence and the Logic of Collective Action
An integrated quantitative framework for understanding the dynamics of collective action
How Online Mobs Act Like Flocks Of Birds
A growing body of research suggests human behavior on social media is strikingly similar to collective behavior in nature.
Misplaced Divides? Discussing Political Disagreement With Strangers Can Be Unexpectedly Positive
Differences of opinion between people are common in everyday life, but discussing those differences openly in conversation may be unnecessarily rare. We report three experiments ( N = 1,264 U.S.-based adults) demonstrating that people’s interest in discussing important but potentially divisive topics is guided by their expectations about how positively the conversation will unfold, leaving them more interested in having a conversation with someone who agrees versus disagrees with them. People’s expectations about their conversations, however, were systematically miscalibrated such that people underestimated how positive these conversations would be—especially in cases of disagreement. Miscalibrated expectations stemmed from underestimating the degree of common ground that would emerge in conversation and from failing to appreciate the power of social forces in conversation that create social connection. Misunderstanding the outcomes of conversation could lead people to avoid discussing disagreements more often, creating a misplaced barrier to learning, social connection, free inquiry, and free expression.
Human social sensing is an untapped resource for computational social science
The ability to ‘sense’ the social environment and thereby to understand the thoughts and actions of others allows humans to fit into their social worlds, communicate and cooperate, and learn from others’ experiences. Here we argue that, through the lens of computational social science, this ability can be used to advance research into human sociality. When strategically selected to represent a specific population of interest, human social sensors can help to describe and predict societal trends. In addition, their reports of how they experience their social worlds can help to build models of social dynamics that are constrained by the empirical reality of human social systems.
(PDF) Algorithmically Mediating Communication to Enhance Collective Decision-Making in Online Social Networks
PDF | Many collective decision-making contexts involve communication among group members. Sometimes this communication helps the collective reach an... | Find, read and cite all the research you need on ResearchGate
The Physics and Metaphysics of Social Powers: Bridging Cognitive Processing and Social Dynamics, a New Perspective on Power through Active Inference
The network science of collective intelligence
In the last few years, breakthroughs in computational and experimental techniques have produced several key discoveries in the science of networks and human collective intelligence. This review presents the latest scientific findings from two key fields of research: collective problem-solving and the wisdom of the crowd. I demonstrate the core theoretical tensions separating these research traditions and show how recent findings offer a new synthesis for understanding how network dynamics alter collective intelligence, both positively and negatively.
The Majority Illusion in Social Networks
Social behaviors are often contagious, spreading through a population as individuals imitate the decisions and choices of others. A variety of global phenomena, from innovation adoption to the emergence of social norms and political movements, arise as a result of people following a simple local rule, such as copy what others are doing. However, individuals often lack global knowledge of the behaviors of others and must estimate them from the observations of their friends' behaviors. In some cases, the structure of the underlying social network can dramatically skew an individual's local observations, making a behavior appear far more common locally than it is globally. We trace the origins of this phenomenon, which we call "the majority illusion," to the friendship paradox in social networks. As a result of this paradox, a behavior that is globally rare may be systematically overrepresented in the local neighborhoods of many people, i.e., among their friends. Thus, the "majority illusion" may facilitate the spread of social contagions in networks and also explain why systematic biases in social perceptions, for example, of risky behavior, arise. Using synthetic and real-world networks, we explore how the "majority illusion" depends on network structure and develop a statistical model to calculate its magnitude in a network.
Shared Reality: Experiencing Commonality with others' Inner States about the World
Humans have a fundamental need to experience a shared reality with others. We present a new conceptualization of shared reality based on four conditions. We posit (a) that shared reality involves a (subjectively perceived) commonality of individuals' inner states (not just observable behaviors); (b) that shared reality is about some target referent; (c) that for a shared reality to occur, the commonality of inner states must be appropriately motivated; and (d) that shared reality involves the experience of a successful connection to other people's inner states. In reviewing relevant evidence, we emphasize research on the saying-is-believing effect, which illustrates the creation of shared reality in interpersonal communication. We discuss why shared reality provides a better explanation of the findings from saying-is-believing studies than do other formulations. Finally, we examine relations between our conceptualization of shared reality and related constructs (including empathy, perspective taking, theory of mind, common ground, embodied synchrony, and socially distributed knowledge) and indicate how our approach may promote a comprehensive and differentiated understanding of social-sharing phenomena.
The "Majority Illusion" in Social Networks
Individual’s decisions, from what product to buy to whether to engage in risky behavior, often depend on the choices, behaviors, or states of other people. People, however, rarely have global knowledge of the states of others, but must estimate them from the local observations of their social contacts. Network structure can significantly distort individual’s local observations. Under some conditions, a state that is globally rare in a network may be dramatically over-represented in the local neighborhoods of many individuals. This effect, which we call the “majority illusion,” leads individuals to systematically overestimate the prevalence of that state, which may accelerate the spread of social contagions. We develop a statistical model that quantifies this effect and validate it with measurements in synthetic and real-world networks. We show that the illusion is exacerbated in networks with a heterogeneous degree distribution and disassortative structure.
The "Majority Illusion" in Social Networks
Individual’s decisions, from what product to buy to whether to engage in risky behavior, often depend on the choices, behaviors, or states of other people. People, however, rarely have global knowledge of the states of others, but must estimate them from the local observations of their social contacts. Network structure can significantly distort individual’s local observations. Under some conditions, a state that is globally rare in a network may be dramatically over-represented in the local neighborhoods of many individuals. This effect, which we call the “majority illusion,” leads individuals to systematically overestimate the prevalence of that state, which may accelerate the spread of social contagions. We develop a statistical model that quantifies this effect and validate it with measurements in synthetic and real-world networks. We show that the illusion is exacerbated in networks with a heterogeneous degree distribution and disassortative structure.
Mechanisms of social cognition
Social animals including humans share a range of social mechanisms that are automatic and implicit and enable learning by observation. Learning from others includes imitation of actions and mirroring of emotions. Learning about others, such as their group membership and reputation, is crucial for social interactions that depend on trust. For accurate prediction of others' changeable dispositions, mentalizing is required, i.e., tracking of intentions, desires, and beliefs. Implicit mentalizing is present in infants less than one year old as well as in some nonhuman species. Explicit mentalizing is a meta-cognitive process and enhances the ability to learn about the world through self-monitoring and reflection, and may be uniquely human. Meta-cognitive processes can also exert control over automatic behavior, for instance, when short-term gains oppose long-term aims or when selfish and prosocial interests collide. We suggest that they also underlie the ability to explicitly share experiences with other agents, as in reflective discussion and teaching. These are key in increasing the accuracy of the models of the world that we construct.