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Consumer Financial Decision Making: Where We’ve Been and Where We’re Going
When making purchasing decisions, consumers consider their available budget and determine what payment method they will use as well as how they will finance the purchase. Consumers must also plan for long-term consumption by considering short- and long-term savings objectives, taking into account how they will invest money saved, as well as how they will borrow needed money and repay outstanding loans. This issue of the Journal of Association of Consumer Research explores financial decision making, which we define as the accumulation and use of resources across time, as reflected by consumers’ behavior and choices.
Uniting the Tribes: Using Text for Marketing Insight
Words are part of almost every marketplace interaction. Online reviews, customer service calls, press releases, marketing communications, and other interactions create a wealth of textual data. But how can marketers best use such data? This article provides an overview of automated textual analysis and details how it can be used to generate marketing insights. The authors discuss how text reflects qualities of the text producer (and the context in which the text was produced) and impacts the audience or text recipient. Next, they discuss how text can be a powerful tool both for prediction and for understanding (i.e., insights). Then, the authors overview methodologies and metrics used in text analysis, providing a set of guidelines and procedures. Finally, they further highlight some common metrics and challenges and discuss how researchers can address issues of internal and external validity. They conclude with a discussion of potential areas for future work. Along the way, the authors note how textual analysis can unite the tribes of marketing. While most marketing problems are interdisciplinary, the field is often fragmented. By involving skills and ideas from each of the subareas of marketing, text analysis has the potential to help unite the field with a common set of tools and approaches.
Differences in Consumer Purchase Behavior by Credit Card Payment System
Abstract. A conceptualization of the relationships between alternative payment systems and various environmental and behavioral variables, which may serve
Why do banks reward their customers to use their credit cards?
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Viewing Citation Analysis Through the Lens of Citation Justice
Given the recent growing emphasis on citation justice and related concepts, this paper examines "Citation Analysis," published in Library Trends in 1981, and revisits it through the lens of citation justice. Overarching questions include: How can citation analysis be more just? How can research evaluation go beyond citation analysis to be more just? Sections include a discussion of the concept of citation justice, applications of citation analysis with particular emphasis on evaluative bibliometrics, characterization of assumptions underlying citation analysis, identification of problems posed in dealing with citation data, and an outline of possible approaches to achieving citation justice. Several different entities and actions are discussed with the goal of working toward citation justice. These include author roles, pedagogical approaches, resource compilation, editor and reviewer roles, publisher roles, advocacy, recommendations for research evaluation reform, and higher education institutional roles. Viewing citation analysis through the lens of citation justice reveals significant limitations in citation analysis and suggests ways to correct them–both to ensure that more diverse scholars are part of the scholarly conversation that underlies citation analysis and to encourage approaches to research evaluation that are not dependent solely on citation counts.
Do Payment Mechanisms Change the Way Consumers Perceive Products?
Abstract. Do payment mechanisms change the way consumers perceive products? We argue that consumers for whom credit cards (cash) have been primed focus mor
Mental Accounting and Consumer Choice
A new model of consumer behavior is developed using a hybrid of cognitive psychology and microeconomics. The development of the model starts with the mental coding of combinations of gains and losses using the prospect theory value function. Then the evaluation of purchases is modeled using the new concept of “transaction utility.” The household budgeting process is also incorporated to complete the characterization of mental accounting. Several implications to marketing, particularly in the area of pricing, are developed.
The Impact of Payment Frequency on Consumer Spending and Subjective Wealth Perceptions
Abstract Payment frequency is a fundamental yet underexplored feature of consumers’ finances. As higher payment frequencies are becoming more prevalent, consumers are receiving more frequent yet smaller paychecks. An analysis of income and expenditure data of over 30,000 consumers from a financial services provider demonstrates a naturally occurring relationship between higher payment frequencies and increased spending. A series of lab studies support this finding, providing causal evidence that higher (vs. lower) payment frequencies increase spending. The effect of payment frequency on spending is driven by changes in consumers’ subjective wealth perceptions. Specifically, higher payment frequencies reduce consumers’ uncertainty in predicting whether they will have enough resources throughout a period, increasing their subjective wealth perceptions. As such, situational factors that reduce prediction uncertainty for those paid less frequently (e.g., the timing of consumers’ expenses, income levels) moderate the impact of payment frequency. The effects of payment frequency on subjective wealth and spending can occur even when objective wealth favors those with lower payment frequencies. More broadly, the current work underscores a need to understand how timing variations in consumers’ income impact their perceptions, behaviors, and general well-being.
What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment<sup>*</sup>
Abstract. Firms spend billions of dollars developing advertising content, yet there is little field evidence on how much or how it affects demand. We analy
Rewards and Misperceived Spending: Experimental Evidence from Credit Cards
Using proprietary data, a survey, and an experiment with a major bank in China, this paper studies how credit card rewards affect perceived and actual consumer
Time to Cut Up Those Debit Cards? Effect of Payment Mode on Willingness to Spend
Financial industry data indicate that consumers increasingly prefer debit cards over credit cards, especially as a means of enforcing financial self-discipline. Given prior research suggesting that credit cards act as spending facilitating stimuli, this move toward reduced credit card use would appear to be in the right direction. Ironically, however, the same logos that were implicated in facilitating spending with credit cards are the logos that appear on debit cards. In what should serve as an eye-opener to consumers, it is found that exposure to debit card logos does result in an increased willingness to spend, similar to credit cards.
Effects of mental accounting on purchase decision processes: A systematic review and research agenda
Abstract This paper aims to systematically analyze and synthesize the existing research published on mental accounting and purchase decision processes by conducting a systematic literature review. Specifically, the paper aims to answer the question: “What are the effects of mental accounting on purchase decision processes?” Therefore, it identified 110 papers which contribute to achieving the research objective and which were selected using the same data collection, data analysis, and quality standards. After reviewing the identified publications, the paper finds that the existing literature can be structured along four main themes impacting purchase decision‐making processes: (1) source of funds, (2) intended use of funds, (3) pricing, and (4) payments. The paper shows that for each of the four themes there are multiple mental accounting effects with an impact on for example willingness to pay, the experienced pain of paying or the ultimate purchase decision. Further, the paper identifies potential directions for future research in mental accounting, including the influence of product categories on mental accounting, flexibility in budget setting and its impact on mental accounting behavior, long‐term effects of mental budgeting on financial wealth, integration–segregation behavior in the context of pricing, the role of consumer characteristics on mental accounting behavior, and the impact of increased financial transparency through technology on mental accounting.
A Model of Mental Accounting and Reference Price Adaptation
Consumers possess a mental account that stores the worth of items purchased and yet to be consumed. Reference prices act as the book values of these items. Movements in the account—the comparison between the reference price and the price paid at entry, and the comparison between the benefit of consumption and the reference price at exit—yield hedonic benefits. The reference price is determined by a psychological process of adaptation to the price evoked by the trade. The model is integrative in that it explains a wide array of observed anomalies such as sunk-cost effects, payment depreciation, reluctance to trade, preference for prepayment, and the flat-rate bias. The model also generates new testable implications. This paper was accepted by James Smith, decision analysis.
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