Silicon sampling answers with country-level assumptions, not individual attitudes: Cross-national evidence from the European Social Survey

On the Alignment of Large Language Models with Global Human Opinion

Today's large language models (LLMs) are capable of supporting multilingual scenarios, allowing users to interact with LLMs in their native languages. When LLMs respond to subjective questions posed by users, they are expected to align with the views of specific demographic groups or historical periods, shaped by the language in which the user interacts with the model. Existing studies mainly focus on researching the opinions represented by LLMs among demographic groups in the United States or a few countries, lacking worldwide country samples and studies on human opinions in different historical periods, as well as lacking discussion on using language to steer LLMs. Moreover, they also overlook the potential influence of prompt language on the alignment of LLMs' opinions. In this study, our goal is to fill these gaps. To this end, we create an evaluation framework based on the World Values Survey (WVS) to systematically assess the alignment of LLMs with human opinions across different countries, languages, and historical periods around the world. We find that LLMs appropriately or over-align the opinions with only a few countries while under-aligning the opinions with most countries. Furthermore, changing the language of the prompt to match the language used in the questionnaire can effectively steer LLMs to align with the opinions of the corresponding country more effectively than existing steering methods. At the same time, LLMs are more aligned with the opinions of the contemporary population. To our knowledge, our study is the first comprehensive investigation of the topic of opinion alignment in LLMs across global, language, and temporal dimensions.

Generative AI Meets Open-Ended Survey Responses: Research Participant Use of AI and Homogenization

The growing popularity of generative artificial intelligence (AI) tools presents new challenges for data quality in online surveys and experiments. This study examines participants’ use of large language models to answer open-ended survey questions and describes empirical tendencies in human versus large language model (LLM)-generated text responses. In an original survey of research participants recruited from a popular online platform for sourcing social science research subjects, 34 percent reported using LLMs to help them answer open-ended survey questions. Simulations comparing human-written responses from three pre-ChatGPT studies with LLM-generated text reveal that LLM responses are more homogeneous and positive, particularly when they describe social groups in sensitive questions. These homogenization patterns may mask important underlying social variation in attitudes and beliefs among human subjects, raising concerns about data validity. Our findings shed light on the scope and potential consequences of participants’ LLM use in online research.

Out of One, Many: Using Language Models to Simulate Human Samples

We propose and explore the possibility that language models can be studied as effective proxies for specific human subpopulations in social science research. Practical and research applications of artificial intelligence tools have sometimes been limited by problematic biases (such as racism or sexism), which are often treated as uniform properties of the models. We show that the “algorithmic bias” within one such tool—the GPT-3 language model—is instead both fine-grained and demographically correlated, meaning that proper conditioning will cause it to accurately emulate response distributions from a wide variety of human subgroups. We term this property algorithmic fidelity and explore its extent in GPT-3. We create “silicon samples” by conditioning the model on thousands of sociodemographic backstories from real human participants in multiple large surveys conducted in the United States. We then compare the silicon and human samples to demonstrate that the information contained in GPT-3 goes far beyond surface similarity. It is nuanced, multifaceted, and reflects the complex interplay between ideas, attitudes, and sociocultural context that characterize human attitudes. We suggest that language models with sufficient algorithmic fidelity thus constitute a novel and powerful tool to advance understanding of humans and society across a variety of disciplines.

Do LLMs Exhibit Human-like Response Biases? A Case Study in Survey Design

Abstract One widely cited barrier to the adoption of LLMs as proxies for humans in subjective tasks is their sensitivity to prompt wording—but interestingly, humans also display sensitivities to instruction changes in the form of response biases. We investigate the extent to which LLMs reflect human response biases, if at all. We look to survey design, where human response biases caused by changes in the wordings of “prompts” have been extensively explored in social psychology literature. Drawing from these works, we design a dataset and framework to evaluate whether LLMs exhibit human-like response biases in survey questionnaires. Our comprehensive evaluation of nine models shows that popular open and commercial LLMs generally fail to reflect human-like behavior, particularly in models that have undergone RLHF. Furthermore, even if a model shows a significant change in the same direction as humans, we find that they are sensitive to perturbations that do not elicit significant changes in humans. These results highlight the pitfalls of using LLMs as human proxies, and underscore the need for finer-grained characterizations of model behavior.1

Large language models outperform humans at estimating society's everyday norms—but hybrids are even better

As AI assistants and social robots enter human environments, their ability to navigate context-dependent social norms is essential to avoid harm and ensure successful collaboration. We evaluate six large language models (LLMs) on their ability to estimate American social norms across 555 everyday scenarios (measured in prior work) and compare these to estimates from 320 humans. LLMs achieve remarkably high accuracy, clearly outperforming the average human. However, the errors LLMs make are systematic; they are similar across runs of the same LLM and even across different LLMs. As a consequence of this homogeneity, aggregating estimates of LLMs produces little improvement. Individual humans make much worse estimates, often defaulting to extreme right-or-wrong judgments even when asked to estimate population averages, but their errors are idiosyncratic and, consequently, aggregating their estimates yields dramatic improvement through wisdom-of-crowds effects. As humans make different errors than LLMs, hybrid ensembles combining both substantially outperform either alone.

Take caution in using LLMs as human surrogates

Recent studies suggest large language models (LLMs) can generate human-like responses, aligning with human behavior in economic experiments, surveys, and political discourse. This has led many to propose that LLMs can be used as surrogates or simulations for humans in social science research. However, LLMs differ fundamentally from humans, relying on probabilistic patterns, absent the embodied experiences or survival objectives that shape human cognition. We assess the reasoning depth of LLMs using the 11-20 money request game. Nearly all advanced approaches fail to replicate human behavior distributions across many models. The causes of failure are diverse and unpredictable, relating to input language, roles, safeguarding, and more. These results warrant caution in using LLMs as surrogates or for simulating human behavior in research.

Political Compass or Spinning Arrow? Towards More Meaningful Evaluations for Values and Opinions in Large Language Models

Much recent work seeks to evaluate values and opinions in large language models (LLMs) using multiple-choice surveys and questionnaires. Most of this work is motivated by concerns around real-world LLM applications. For example, politically-biased LLMs may subtly influence society when they are used by millions of people. Such real-world concerns, however, stand in stark contrast to the artificiality of current evaluations: real users do not typically ask LLMs survey questions. Motivated by this discrepancy, we challenge the prevailing constrained evaluation paradigm for values and opinions in LLMs and explore more realistic unconstrained evaluations. As a case study, we focus on the popular Political Compass Test (PCT). In a systematic review, we find that most prior work using the PCT *forces models to comply with the PCT's multiple-choice format. We show that models give substantively different answers when not forced; that answers change depending on how models are forced; and that answers lack paraphrase robustness. Then, we demonstrate that models give different answers yet again in a more realistic open-ended answer setting. We distill these findings into recommendations and open challenges in evaluating values and opinions in LLMs.

Quantifying the Persona Effect in LLM Simulations

Large language models (LLMs) have shown remarkable promise in simulating human language and behavior. This study investigates how integrating persona variables—demographic, social, and behavioral factors—impacts LLMs' ability to simulate diverse perspectives. We find that persona variables account for \ensuremath<10% variance in annotations in existing subjective NLP datasets. Nonetheless, incorporating persona variables via prompting in LLMs provides modest but statistically significant improvements. Persona prompting is most effective in samples where many annotators disagree, but their disagreements are relatively minor. Notably, we find a linear relationship in our setting: the stronger the correlation between persona variables and human annotations, the more accurate the LLM predictions are using persona prompting. In a zero-shot setting, a powerful 70b model with persona prompting captures 81% of the annotation variance achievable by linear regression trained on ground truth annotations. However, for most subjective NLP datasets, where persona variables have limited explanatory power, the benefits of persona prompting are limited.

How WEIRD is CHI?

Computer technology is often designed in technology hubs in Western countries, invariably making it “WEIRD”, because it is based on the intuition, knowledge, and values of people who are Western, Educated, Industrialized, Rich, and Democratic. Developing technology that is universally useful and engaging requires knowledge about members of WEIRD and non-WEIRD societies alike. In other words, it requires us, the CHI community, to generate this knowledge by studying representative participant samples. To find out to what extent CHI participant samples are from Western societies, we analyzed papers published in the CHI proceedings between 2016-2020. Our findings show that 73% of CHI study findings are based on Western participant samples, representing less than 12% of the world’s population. Furthermore, we show that most participant samples at CHI tend to come from industrialized, rich, and democratic countries with generally highly educated populations. Encouragingly, recent years have seen a slight increase in non-Western samples and those that include several countries. We discuss suggestions for further broadening the international representation of CHI participant samples.

Why are all LLMs Obsessed with Japanese Culture? On the Hidden Cultural and Regional Biases of LLMs

LLMs have been showing limitations when it comes to cultural coverage and competence, and in some cases show regional biases such as amplifying Western and Anglocentric viewpoints. While there have been works analysing the cultural capabilities of LLMs, there has not been specific work on highlighting LLM regional preferences when it comes to cultural-related questions. In this work, we propose a new dataset based on a comprehensive taxonomy of Culture-Related Open Questions (CROQ). The results show that, contrary to previous cultural bias work, LLMs show a clear tendency towards countries such as Japan. Moveover, our results show that when prompting in languages such as English or other high-resource ones, LLMs tend to provide more diverse outputs and show less inclinations towards answering questions highlighting countries for which the input language is an official language. Finally, we also investigate at which point of LLM training this cultural bias emerges, with our results suggesting that the first clear signs appear after supervised fine-tuning, and not during pre-training.

Why are all LLMs Obsessed with Japanese Culture? On the Hidden Cultural and Regional Biases of LLMs

LLMs have been showing limitations when it comes to cultural coverage and competence, and in some cases show regional biases such as amplifying Western and Anglocentric viewpoints. While there have been works analysing the cultural capabilities of LLMs, there has not been specific work on highlighting LLM regional preferences when it comes to cultural-related questions. In this work, we propose a new dataset based on a comprehensive taxonomy of Culture-Related Open Questions (CROQ). The results show that, contrary to previous cultural bias work, LLMs show a clear tendency towards countries such as Japan. Moveover, our results show that when prompting in languages such as English or other high-resource ones, LLMs tend to provide more diverse outputs and show less inclinations towards answering questions highlighting countries for which the input language is an official language. Finally, we also investigate at which point of LLM training this cultural bias emerges, with our results suggesting that the first clear signs appear after supervised fine-tuning, and not during pre-training.

What and Whose Knowledge? Measuring Epistemic Diversity in Large Language Models

Large language models (LLMs) are increasingly used as primary knowledge sources, yet their epistemic diversity - defined as the diversity of real-world claims in their outputs - has never been measured. Low epistemic diversity would pose a risk of knowledge collapse as homogeneous LLMs mediate a shrinking in the range of accessible information over time. The dominant paradigm is that overall LLM diversity is low, but this is always with respect to a single point in time, with no reference baseline or consideration for variation across countries. We address this gap in knowledge by performing the first systematic study of epistemic diversity in LLMs across time and cultural context, testing 27 LLMs on 155 topics covering 12 countries, resulting in 1.7M responses and 70M individual claims. We find that epistemic diversity has increased substantially over the past three years, a positive counter to recent diversity pessimism. However, despite progress, we find that every system is less diverse than a search baseline. This gap is not uniform: RAG can improve diversity, while large models are counterintuitively less diverse than smaller ones. Moreover, LLM parametric knowledge systematically reflects English over local-language knowledge for country specific topics. Together, these results demonstrate that while progress on epistemic diversity is tangible, it is insufficient and unevenly distributed.

GermanPartiesQA: Benchmarking Commercial Large Language Models and AI Companions for Political Alignment and Sycophancy

Large language models (LLMs) are increasingly shaping citizens’ information ecosystems. Products incorporating LLMs, such as chatbots and AI Companions, are now widely used for decision support and information retrieval, including in sensitive domains, raising concerns about hidden biases and growing potential to shape individual decisions and public opinion. This paper introduces GermanPartiesQA, a benchmark of 418 political statements from German Voting Advice Applications across 11 elections to evaluate six commercial LLMs. We evaluate their political alignment based on role-playing experiments with political personas. Our evaluation reveals three specific findings: (1) Factual limitations: LLMs show limited ability to accurately generate factual party positions, particularly for centrist parties. (2) Model-specific ideological alignment: We identify consistent alignment patterns and degree of political steerability for each model across temperature settings and experiments. (3) Claim of sycophancy: While models adjust to political personas during role-play, we find this reflects persona-based steerability rather than the increasingly popular, yet contested concept of sycophancy. Our study contributes to evaluating the political alignment of closed-source LLMs that are increasingly embedded in electoral decision support tools and AI Companion chatbots.

GermanPartiesQA: Benchmarking Commercial Large Language Models and AI Companions for Political Alignment and Sycophancy

Large language models (LLMs) are increasingly shaping citizens’ information ecosystems. Products incorporating LLMs, such as chatbots and AI Companions, are now widely used for decision support and information retrieval, including in sensitive domains, raising concerns about hidden biases and growing potential to shape individual decisions and public opinion. This paper introduces GermanPartiesQA, a benchmark of 418 political statements from German Voting Advice Applications across 11 elections to evaluate six commercial LLMs. We evaluate their political alignment based on role-playing experiments with political personas. Our evaluation reveals three specific findings: (1) Factual limitations: LLMs show limited ability to accurately generate factual party positions, particularly for centrist parties. (2) Model-specific ideological alignment: We identify consistent alignment patterns and degree of political steerability for each model across temperature settings and experiments. (3) Claim of sycophancy: While models adjust to political personas during role-play, we find this reflects persona-based steerability rather than the increasingly popular, yet contested concept of sycophancy. Our study contributes to evaluating the political alignment of closed-source LLMs that are increasingly embedded in electoral decision support tools and AI Companion chatbots.

Questioning the Survey Responses of Large Language Models

The world's premier source for conference proceedings, offering Print-on-Demand, DOI, and Content Hosting services.

When Trivia Is Not Trivial: Everyday Knowledge Failures in Multilingual LLMs

Quiz rooms, trivia nights, and quiz shows challenge human knowledge across a wide range of topics, from canonical facts to everyday culture. In this paper, we examine whether large language models (LLMs) can perform competitively in such settings, using quiz-style questions to test them on both common and niche topics. We introduce TriviaRoomQA, a multilingual benchmark designed to evaluate everyday, culturally grounded, and long-tail knowledge across 288 topics. The benchmark contains 3,300 parallel multiple-choice questions in six European languages and additional 5,340 French-only questions for a more fine-grained case study. We evaluate 30 open-weight LLMs from European, Asian, and North American providers, covering models from 7 to 70B parameters. We find that models are strong on knowledge-intensive topics such as history, geography, and mathematics, but substantially weaker on everyday popular-culture topics such as celebrities, music, movies, and news. Moreover, model performance varies across languages even for the same underlying questions, suggesting that access to factual knowledge is not always language-independent. In sum, our dataset and experiments demonstrate an important knowledge gap which is not captured by existing academic-based saturated benchmarks.