Social Physics in the Age of Generative AI: How, Exactly, Is Society Complex?

Field Theory: AI as Social Science Question, Object & Tool

Uses of advanced artificial intelligence are changing how societies organize labor, govern, produce knowledge, and make meaning. In light of these developments, this essay argues that AI models, tools, and systems pose three interrelated imperatives for social science: they demand renewed attention to social theories of how technology, human experience, and social order are entangled; they require study as objects of inquiry in their own right; and they offer capabilities that may transform—or upend—the practice of social investigation itself. From Weber’s analysis of rationalization to Du Bois’s study of technology and inequality to contemporary scholarship on algorithmic governance, the essay examines what social science distinctively offers: the capacity to historicize the apparently unprecedented, to trace connections across scales, and to center those most affected by technological change. It identifies how algorithmic systems are remaking the distribution of opportunity and risk as a central task of social inquiry and asks what futures social science might help bring into being.

Social physics in the age of artificial intelligence

Artificial intelligence (AI) systems are rapidly becoming more capable, autonomous, and deeply embedded in social life. As humans increasingly interact, cooperate, and compete with AI, we move from purely human societies to hybrid human-AI societies whose collective dynamics cannot be captured by existing behavioural models alone. Drawing on evolutionary game theory, cultural evolution, and Large Language Models (LLMs) powered simulations, we argue that these developments open a new research agenda for social physics centred on the co-evolution of humans and machines. We outline six key research directions. First, modelling the evolutionary dynamics of social behaviours (e.g. cooperation, fairness, trust) in hybrid human-AI populations. Second, understanding machine culture: how AI systems generate, mediate, and select cultural traits. Third, analysing the co-evolution of language and behaviour when LLMs frame and participate in decisions. Fourth, studying the evolution of AI delegation: how responsibilities and control are negotiated between humans and machines. Fifth, formalising and comparing the distinct epistemic pipelines that generate human and AI behaviour. Sixth, modelling the co-evolution of AI development and regulation in a strategic ecosystem of firms, users, and institutions. Together, these directions define a programme for using social physics to anticipate and steer the societal impact of advanced AI.

How should social science think about AI?

Big structures and large processes are back, baby

The social consequences of AI delegation

A substantial body of recent work has debated whether large language models (LLMs) can serve as substitutes for human participants in behavioural research. This debate, however, captures only one direction of a rapidly changing relationship. The more consequential question is not simply whether researchers should use LLMs as human surrogates, but whether - and under what conditions - humans are beginning to use LLMs as surrogates for their own deliberation. Across domains including health, law, finance, education, and personal guidance, increasing numbers of people consult generative AI systems before, alongside, or instead of human experts, peers, or independent judgment. Although evidence for actual delegation remains uneven, this uncertainty makes the phenomenon an urgent social-scientific object of study. We argue for a research programme that treats LLMs as consequential social actors in a functional sense: systems whose outputs shape human decisions, social norms, and collective dynamics.

Large AI models are cultural and social technologies

Implications draw on the history of transformative information systems from the past , Debates about artificial intelligence (AI) tend to revolve around whether large models are intelligent, autonomous agents. Some AI researchers and commentators speculate that we are on the cusp of creating agents with artificial general intelligence (AGI), a prospect anticipated with both elation and anxiety. There have also been extensive conversations about cultural and social consequences of large models, orbiting around two foci: immediate effects of these systems as they are currently used, and hypothetical futures when these systems turn into AGI agents—perhaps even superintelligent AGI agents. But this discourse about large models as intelligent agents is fundamentally misconceived. Combining ideas from social and behavioral sciences with computer science can help us to understand AI systems more accurately. Large models should not be viewed primarily as intelligent agents but as a new kind of cultural and social technology, allowing humans to take advantage of information other humans have accumulated.

Complexity Explorables

A collection of interactive explorable explanations of complex systems in biology, physics, mathematics, social sciences, epidemiology, ecology and other fields....

Emergent social conventions and collective bias in LLM populations

Social conventions are the backbone of social coordination, shaping how individuals form a group. As growing populations of artificial intelligence (AI) agents communicate through natural language, a fundamental question is whether they can bootstrap the foundations of a society. Here, we present experimental results that demonstrate the spontaneous emergence of universally adopted social conventions in decentralized populations of large language model (LLM) agents. We then show how strong collective biases can emerge during this process, even when agents exhibit no bias individually. Last, we examine how committed minority groups of adversarial LLM agents can drive social change by imposing alternative social conventions on the larger population. Our results show that AI systems can autonomously develop social conventions without explicit programming and have implications for designing AI systems that align, and remain aligned, with human values and societal goals. , Groups of AI agents can develop social conventions, generate societal bias, and undergo critical mass dynamics in norm adoption.

Computational hermeneutics: evaluating generative AI as a cultural technology

Generative AI (GenAI) systems are increasingly recognized as cultural technologies, yet current evaluation frameworks often treat culture as a variable to be measured rather than fundamental to the system's operation. Drawing on hermeneutic theory from the humanities, we argue that GenAI systems function as "context machines" that must inherently address three interpretive challenges: situatedness (meaning only emerges in context), plurality (multiple valid interpretations coexist), and ambiguity (interpretations naturally conflict). We present computational hermeneutics as an emerging framework offering an interpretive account of what GenAI systems do, and how they might do it better. We offer three principles for hermeneutic evaluation—that benchmarks should be iterative, not one-off; include people, not just machines; and measure cultural context, not just model output. This perspective offers a nascent paradigm for designing and evaluating contemporary AI systems: shifting from standardized questions about accuracy to contextual ones about meaning.

Co-Creation: Systems Thinking Beyond the Machine

Complexity thinking is all the rage — in the arts and sciences. Yet, there are two different strands of thinking about complexity, which are often confounded. The first comes from cybernetics, focussing on control in complex situations. The second is ecological, aiming at sustainable participation in a reality beyond control. Their difference rests on a fundamental distinction: is complexity rooted in feedback regulation or collective co-creation? While feedback remains mechanistic, co-creation generates new spaces of possibilities. We need it to understand life and its evolution. And it empowers us to rewrite our future, to escape our mechanistic cage without abandoning scientific rigor. In this paper, we illustrate how we implement these powerful yet abstract principles through our artistic and philosophical practice.

Mathematical methods and human thought in the age of AI

Artificial intelligence (AI) is the name popularly given to a broad spectrum of computer tools designed to perform increasingly complex cognitive tasks, including many that used to solely be the province of humans. As these tools become exponentially sophisticated and pervasive, the justifications for their rapid development and integration into society are frequently called into question, particularly as they consume finite resources and pose existential risks to the livelihoods of those skilled individuals they appear to replace. In this paper, we consider the rapidly evolving impact of AI to the traditional questions of philosophy with an emphasis on its application in mathematics and on the broader real-world outcomes of its more general use. We assert that artificial intelligence is a natural evolution of human tools developed throughout history to facilitate the creation, organization, and dissemination of ideas, and argue that it is paramount that the development and application of AI remain fundamentally human-centered. With an eye toward innovating solutions to meet human needs, enhancing the human quality of life and expanding the capacity for human thought and understanding, we propose a pathway to integrating AI into our most challenging and intellectually rigorous fields to the benefit of all humankind.

Agentic AI and the next intelligence explosion

For decades, the artificial intelligence (AI) “singularity” has been heralded as a single, titanic mind bootstrapping itself to godlike intelligence, consolidating all cognition into a cold silicon point. But this vision is almost certainly wrong in its most fundamental assumption. If AI development follows the path of previous major evolutionary transitions or “intelligence explosions,” our current step-change in computational intelligence will be plural, social, and deeply entangled with its forebears (us!).