







This article explores what happened to Google+, explaining why Google's infamous social Circles never took off in the golden age of online social media.
Google to close Google+ after 7 years: A look back at the impact it once had on Google search
This should come as no surprise, Google is closing down Google+ over lack of use and security issues.

Google+ to shut down following bug that exposed 500K profiles
Google today announced that it will shut down the consumer version of Google+ following the discovery of a bug that it opted to keep secret.
The Last Days Of Social Media
Social media promised connection, but it has delivered exhaustion.

The year social networks were no longer social | TechCrunch
The term “social network” has become a meaningless association of words. Pair those two words and it becomes a tech category, the equivalent of a single

The Weird, Fragmented World of Social Media After Twitter
The common forum that Elon Musk destroyed will never be replaced—and that’s okay.
The Last Mile
Living without the Internet is a reality for the vast majority of people on the Earth. With Facebook and Google treating connection speeds and bandwidth like disposable cutlery, you can hardly guess why they’re having such a terrible time continuing to grow their userbase around the world. The problem is the infrastructure isn’t available. The “last mile,” as it is often referred to, is sub-par in most parts of the world.
Is Google about to destroy the web?
Google says adding more AI to its search engine will rejuvenate the internet. Others predict an apocalypse for websites. One thing is clear: this era of online history is closing.

How Google helped destroy adoption of RSS feeds
Learn how one of the biggest tech companies played a major role in the reason many people stopped using RSS feeds

Facebook Wrestles With the Features It Used to Define Social Networking (Published 2021)
Likes and shares made the social media site what it is. Now, company documents show, it’s struggling to deal with their effects.

Twitter Shares Drop on Report Saying Google Won’t Make a Bid
Twitter Inc. fell the most in more than a year following a report that Alphabet Inc.’s Google isn’t interested in buying the social-networking service.

The year we wanted the internet to be smaller
Why tiny, weird online communities made a comeback in 2017

FediForum | Growing the Open Social Web:<br>An Online Un-Workshop
Since the Twitter takeover by Elon Musk over three years ago, the Open Social Web has been adopted by an enthusiastic community. People world-wide are building and using open social platforms and open social protocols to better interact with others online.

How to Opt Out of Social Media Controlled by Big Tech
It might seem like there are simply no other choices for social media beyond those controlled by big tech companies, but that’s not true at all. In fact, we’re in a golden era of options being built

Our Social Media is Broken. Is Decentralization the Fix? | Internet Archive Blogs
When Jack Dorsey, founder of the very centralized social media platform, Twitter, posted this message about decentralized social media, our DWeb community took note:
Shifts in U.S. Social Media Use, 2020–2024: Decline, Fragmentation, and Enduring Polarization
The social media ecosystem appears to be in flux. Twitter’s rebranding to X has come to symbolize a broader reorganization of online publics – political reshuffling, user attrition, and uncertainty over the role of legacy platforms. Simultaneously, the shift from text-based, networked feeds toward algorithmically curated, short-form video has accelerated, with TikTok setting the pace for the wider ecosystem [18, 14, 16]. At the same time, everyday communication increasingly migrates from large, open networks to semi-private spaces such as group chats and messaging apps. Commentators describe a digital public sphere in transition: smaller, more fragmented, less dominated by traditional social networking sites, and rise of more broadcast-oriented forms of media – with some even suggesting that we are seeing the beginning of the end of the social media era.
People are misunderstanding what happened here. They mostly did not go back to twitter. They went to linkedin or substack or threads nowhere and so interesting technical conversations simply didn't happen that could have.
Ryan Moulton
Lots of people tried to reconstruct the ML/AI/stats community over here. 90% of them left because the random abuse they got for just posting ordinary research results was too much. bsky.app/profile/jwherrman.bsky.social…