A Likert scale is a psychometric scale named after its inventor, American social psychologist Rensis Likert, which is commonly used in research questionnaires. It is the most widely used approach to scaling responses in survey research, such that the term is often used interchangeably with rating scale, although there are other types of rating scales.
An Update On How I Use AI To Help With Techdirt (It’s Still Not Writing Articles)
Over in our Insider Chat, someone recently pointed out a tiered “REAL Rating” five-tier scale designed to replace the fairly blunt and misleading question of “did you use AI on th…
An Update On How I Use AI To Help With Techdirt (It’s Still Not Writing Articles)
Over in our Insider Chat, someone recently pointed out a tiered “REAL Rating” five-tier scale designed to replace the fairly blunt and misleading question of “did you use AI on th…
Discerning Audiences Through Like Buttons · Issue 6.1, Winter 2024
Column Editor’s Note: The ‘like button’ is a ubiquitous and infamous feature of social media platforms. ‘Likes’ ostensibly allow users to interact and engage with one another, but platform developers hope that data generated by users’ likes allows them to model, predict and even manipulate both individual and collective affective states. This Mining the Past column by communication scholar Carina Albrecht explores the history of the like button from “Little Annie,” developed at CBS in the mid-twentieth century, to the Cambridge Analytica scandal. Throughout this history, researchers and tech developers hoped to make ‘subjectivities’—emotions, preferences, personalities, political orientations—into ‘objectivites’; they sought to turn inner worlds into profitable data. Albrecht’s history reveals that the like button is best understood not as a passive recorder of preexisting affect and sentiment, but rather as a data technology that generated the emotive effects the button claimed to measure.
Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude
This article reports the development and validation of a parsimonious, generalizable scale that measures the hedonic and utilitarian dimensions of consumer attitudes toward product categories and different brands within categories. The hedonic/utilitarian (HED/UT) scale includes ten semantic differential response items, five of which refer to the hedonic dimension and five of which refer to the utilitarian dimension of consumer attitudes. The authors conducted six studies to establish the unidimensionality, reliability, and validity of the two HED/UT subscales. In reaching the final scale, the authors also develop and implement a unique process of paring down a psychometrically sound but otherwise too large set of items. Nomological validity is established by replacing a typical, one-dimensional attitude toward the brand measure with the hedonic and utilitarian dimensions in a central route processing model. Results suggest that the hedonic and utilitarian constructs are two distinct dimensions of brand attitude and are reliably and validly measured by the HED/UT scale.
The typographic scale
The typographic scale has been used for centuries to choose harmonious font sizes. It has been likened to a harmonious musical scale. But there are *flaws* in those historical values.
Bluesky feed engagement — image-count analysis
The left chart tiers authors by actual follower count (at analysis time). The right chart tiers authors by median likes per post — a proxy for effective reach. Interesting divergence: under the follower definition, medium-size accounts show no 4-img penalty; under median-engagement, the pattern is different.
Does it scale? Who cares! · Jacques Mattheij
Web developers the world over are always terminally worried about whether or not their application will scale orders of magnitude without keeling over.
A/B/U Review System - ORI Onboarding
This is the rating system we use at ORI. Given a piece of information, rate it according to the following rubric:
Logarithmic Scales of Pleasure and Pain
Rating, ranking, and comparing peak experiences suggest the existence of long tails for bliss and suffering.
Leiden Manifesto for Research Metrics
The Leiden Manifesto for Research Metrics (also known as the Leiden Manifesto) is a 22 April 2015 published comment in Nature that includes a list of "ten principles to guide research evaluation".[1] It was formulated by public policy professor Diana Hicks, scientometrics professor Paul Wouters, and their colleagues at the 19th International Conference on Science and Technology Indicators, held between 3–5 September 2014 in Leiden, The Netherlands.[2]
kurvenlineal — scale fitter
kurvenlineal is a bezier easing run in reverse. Normally you start with a cubic-bezier() and sample values from it, in this case you start with the values: hand it a list of numbers and it finds the quadratic or cubic easing (endpoints fixed at 0,0 → 1,1) that stays as close as possible to all of them (a least-squares fit).
Norms in the Wild: How to Diagnose, Measure, and Change Social Norms
Abstract. Norms in the Wild takes a unique look at social norms, answering questions about diagnosis (how can we tell that a shared practice is a social no
How to Run Surveys: A Guide to Creating Your Own Identifying Variation and Revealing the Invisible
Surveys are an essential approach for eliciting otherwise invisible factors such as perceptions, knowledge and beliefs, attitudes, and reasoning. These factors are critical determinants of social, economic, and political outcomes. Surveys are not merely a research tool. They are also not only a way of collecting data. Instead, they involve creating the process that will generate the data. This allows the researcher to create their own identifying and controlled variation. Thanks to the rise of mobile technologies and platforms, surveys offer valuable opportunities either to study broadly representative samples or to focus on specific groups. This article offers guidance on the complete survey process, from the design of the questions and experiments to the recruitment of respondents and the collection of data to the analysis of survey responses. It covers issues related to the sampling process, selection and attrition, attention and carelessness, survey question design and measurement, response biases, and survey experiments.
Elena Rossini 🌈 (@_elena@mastodon.social)
Attached: 1 image 🚨 Important update about my latest #WSocial article 👀 A user on #ATproto cracked the code and came up with a reasonable explanation for the made up number of comments on W Social's homepage. The number next to the speech bubble (comment icon) are an "engagement metric": the sum of boosts and likes. It all makes sense now! https://blog.elenarossini.com/w-social-fictional-metrics-and-the-beauty-of-open-data/ (scroll down to the end of the article for the update)
Scale-Up! | Odoo
Have you ever dreamed of starting your own business ? Or wondered how you could get started? With Odoo Scale-Up! you will learn all of that through 10 different business cases.
LeftValues
LeftValues is a leftist quiz inspired by and based upon the 8values quiz that seeks to identify your position on the left-wing spectrum. If you are not a leftist, this quiz is obviously not suited for you. You will be presented with a statement, and then you will answer with your opinion on the statement, from Strongly Agree to Strongly Disagree, with each answer slightly affecting your scores. The questions for each axes are presented in order, rather than scattered. At the end of the quiz, your answers will be compared to the maximum possible for each value, thus giving you a percentage. Answer honestly! There are questions in the test.