







We've rounded up 30 of the best insights from the articles we published over the last year. Read on for a time-capsule-like toolkit, full of the best tactical wisdom that seasoned company builders had to offer in 2018.
Interviews with Failed & Successful Startup Founders
+200 interviews with the brains behind shut down and active startups. Learn from their wins and their mistakes and become a better founder.

We Hire the Best, Just Like Everyone Else
One of the most common pieces of advice you’ll get as a startup is this: Only hire the best. The quality of the people that work at your company will be one of the biggest factors in your success – or failure. I’ve heard this advice over and over

Build the thing you wish to see in the world
For most of my career, I've been confusing building products with building businesses—and that confusion kept me from pursuing a lot of ideas. Two weeks off helped me realize that not everything needs to be a startup, and some of the best things we build are the ones we build just because we want them to exist.

Jason Cohen on Twitter / X
Pick advice that matches your goals.Lots of people recommend Peter Thiel's Zero to One. That’s wonderful if you're aiming to build the next Facebook.But if your focus is on creating a self-funded company prioritizing happiness and profits, that advice is incorrect.— Jason Cohen (@asmartbear) May 11, 2024
The Startup Marketing Checklist
I tried dozens of side projects before starting Draft.dev, and now I’ve worked with hundreds of early-stage startups and established enterprises to help with growth marketing. So, a lot of founders ask me how to get started in marketing when your marketing budget is small and your product is new. I created this list to […]

Five ways to build a $100 million business
Some time ago my friend (and co-investor in Clio , Jobber and Unbounce ) Boris Wertz wrote a great blog post about "the only 2 ways to bui...

How To Be Successful
I’ve observed thousands of founders and thought a lot about what it takes to make a huge amount of money or to create something important. Usually, people start off wanting the former and end up...
Ultimate guide to startup advisors: Are they worth your time & equity?
83 % of respondents to a recent survey said they belief in advisors or even advisory boards adding value to their businesses. 17 % considered them a waste of equity / time.
12 Things I Learned from Chris Dixon about Startups | Andreessen Horowitz
#1 “If everyone loves your idea, I might be worried that it’s not forward thinking enough.” Anyone thinking about starting a business should be searching for mispriced opportunities. While markets are mostly efficient in eliminating opportunities for extraordinary profit, there are always areas of an economy in which there are significant uncertainty. These areas are...

How Bad Entrepreneurs Reveal Themselves in the First 5 Seconds of a Pitch
A few simple words is all it takes to figure out a founder’s odds of startup success.
News — Improbable
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Personal Finance
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Bob Moesta - Jobs-to-be-Done Find Out the Why!

36 important life and work lessons a top tech executive learned before turning 30
The days are long but the decades are short.
Brutally Honest Advice About Web Design in 9 mins