







In Part 1, I introduced Return-on-Attention (ROA) as a way to evaluate how we invest our most precious resource – our attention. But there is a key difference between investing money and investing attention. Units of currency are always uniform and interchangeable. Units of attention, on the other hand, are not at all created equal.
Overcoming information overload with circular attention economies - Cosmik Labs
Rethinking the cognitive foundations of the attention economy
The attention economy is the economic system in which human attention is the scarce resource. This literature takes a particular passage in Herbert Simon’s seminal Chapter Designing Organization fo...

Just-In-Time PM #8: Divergence and Convergence - Forte Labs
In Part 7, I argued for the importance of interacting with information, instead of just passively consuming it. Interaction results in better learning at the same time as it creates valuable deliverables. But incorporating all these new ideas about how work is completed – flow cycles and intermediate packets, downscoping and evolving deliverables, interaction over consumption – can be a little overwhelming.

Limited and Varying Consumer Attention: Evidence from Shocks to the Salience of Bank Overdraft Fees
Abstract. We explore dynamics of limited attention in the $35 billion market for checking overdrafts, using survey content as shocks to the salience of ove

Exploring the Frontier of Feeds - The Open Garden
Reorienting distribution and monetization in the attention economy.
Exploring the Frontier of Feeds - The Open Garden
Reorienting distribution and monetization in the attention economy.

The Great Attention Heist | Los Angeles Review of Books
A new book on how attention became a commodity.
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The Gaslit Asset Class
James Grant invited me to address the annual conference of Grant's Interest Rate Observer . This was an intimidating prospect, the previous...

How to reclaim your attention from the distraction economy | Psyche Videos
Could you watch this video on full screen, 1x speed, with no distractions? Here are five steps to rebuild your attention span

The Attention Economy and the Collapse of Cognitive Autonomy
Check out the first in a series on social media from Denny Center Student Fellow Rai Hasen Masoud (F'27) to learn more about the attention economy and it's impacts on our democracy.
Just-In-Time PM #3: Flow Cycles - Forte Labs
In Part 2, I described the sublime and powerful experience of flow, which could be considered the “holy grail” of productivity. I argued that there is theoretically no minimum amount of time necessary to get into flow, contrary to popular belief. But in reality, as always, it’s a bit more complicated. Let’s look at what this looks like in a typical working session of a couple hours.

how to pay attention again (the neuroscience of focus in the age of everything)
on the attention economy, and reclaiming your brain’s right to choose

AI Doesn't Have ROI
If you liked this piece, you should subscribe to my premium newsletter. It’s $70 a year, or $7 a month, and in return you get a weekly newsletter that’s usually anywhere from 5,000 to 18,000 words, including vast, detailed analyses of NVIDIA, Anthropic and OpenAI’s

Attention Is My Most Valuable Asset for Productivity as a Software Developer | Zachary Betz
My high-level workflow looks something like this: identify the problem to solve; think on the problem and let ideas percolate; research, discuss, and experiment with these ideas; implement and test the solution; deliver and maintain the solution.
Extreme Harness Engineering for Token Billionaires: 1M LOC, 1B toks/day, 0% human code, 0% human review — Ryan Lopopolo, OpenAI Frontier & Symphony
We shed light on OpenAI's first Dark Factory for the first time.
