In Part 6, I recommended treating any deliverable (whether it’s a simple email all the way to a full-fledged product) as a series of evolutionary artifacts, each one intended to test an assumption or make forward progress. But there is a deeper reason for downscoping deliverables and then evolving them through a series of stages.
Just-In-Time PM #8: Divergence and Convergence - Forte Labs
In Part 7, I argued for the importance of interacting with information, instead of just passively consuming it. Interaction results in better learning at the same time as it creates valuable deliverables. But incorporating all these new ideas about how work is completed – flow cycles and intermediate packets, downscoping and evolving deliverables, interaction over consumption – can be a little overwhelming.
Just-In-Time PM #6: Evolving Deliverables - Forte Labs
In Part 5, I introduced The Iron Triangle of Project Management and the idea that any given deliverable can be reduced or expanded in scope at any time. How should you use this newfound ability? You should use it to: Get started Maintain momentum Test assumptions
Just-In-Time PM #5: The Iron Triangle - Forte Labs
In Part 4, I introduced the idea of “intermediate packets.” Instead of delivering value in a big project that spans huge amounts of time, we want to deliver it in smaller chunks at more frequent intervals. This follows a basic principle that has revolutionized many industries: small batch sizes.
Just-In-Time PM #14: Personal Productivity Networks - Forte Labs
In Part 13, we looked at the benefits of Component Thinking, which involves thinking of any product we are working on as made up of subcomponents, which can be evolved or swapped out over time. Now I’d like to take a step back and consider the big picture of what it means to work in small packets.
Good Luck Opting Out: Manipulative Design Patterns in Opt-Out Processes
EPIC’s report Good Luck Opting Out: Manipulative Design Patterns in Opt-Out Processes by Justin Sherman, EPIC Scholar in Residence, and Caroline Kraczon, EPIC Counsel, investigates whether the consumer opt-out processes provided by major online platforms use manipulative design patterns to make it more difficult for consumers to exercise their opt-out rights.
Just-In-Time PM #10: Structure, Features, and Purpose - Forte Labs
In Part 9, I explained why it is so important to create placeholders for your work-in-process: to allow you to pursue multiple projects across different spans of time without losing your progress. What we are converging towards is a set of core principles for how Digital Knowledge Work is fundamentally different from previous kinds of work.
Marketing plans that grow with you | Mailchimp
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Just-In-Time PM #12: Just-In-Case to Just-In-Time - Forte Labs
In Part 11, I introduced the concept of a “critical path” of tasks in a project, and the rationale for pushing tasks as late as possible on the timeline. The late starts approach inspires a tremendous amount of resistance, especially from creative knowledge workers. It sounds an awful lot like taking control from individual employees, centralizing it in a central decision maker, and forcing people to finish everything at breakneck speed at the last minute.
Oh God, It's Raining Newsletters
On the rise of newsletter production, consumption, and monetization, and how email is one of the most powerful and resilient publishing platforms.
Search, Discovery, Pills, and Portals
Solving the distribution crisis in marketing
Dependency cooldowns turn you into a free-rider
Against dependency cooldowns as a response to supply chain attacks
AIDA model | Marketing | Research Starters | EBSCO Research
<p>The AIDA model is a marketing framework that outlines the stages consumers typically go through when making a purchasing decision: Attention, Interest, Desire, and Action. Developed in the late 19th century by American marketer Elias St. Elmo Lewis and later refined by Edward Strong in the 1920s, this model aims to guide marketers in capturing potential buyers' attention and leading them toward a purchase. </p> <p>In the Attention stage, marketers employ engaging strategies to attract consumers, often using eye-catching visuals or intriguing information. Next, the Interest stage focuses on maintaining that attention through memorable content or relatable messaging. The Desire stage demonstrates how a product or service fulfills the consumer's needs, often using persuasive techniques like testimonials or demonstrations. Finally, the Action stage prompts the consumer to make a purchase, providing clear instructions on how to proceed.</p> <p>While the AIDA model remains relevant, marketers today may adapt it to incorporate new elements, such as Retention or Satisfaction, reflecting the evolving digital landscape and consumer behavior. Overall, the AIDA model serves as a foundational tool for understanding consumer engagement and facilitating effective marketing strategies.</p>
Email isn’t decentralized, and that’s fine
Email is open, but deliverability depends on a few big inbox providers. Why we traded some of email's decentralization to fight spam, and why that's fine.
Collections: Logistics, How Did They Do It, Part III: On the Move
This is the third part of a three part (I, II, III) look at some of the practical concerns of managing pre-industrial logistics. In our last post, we outlined what ‘foraging’ actually e…
