Study Finds Consumers Are Actively Turned Off by Products That Use AI

Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity

As artificial intelligence (AI) transforms society, understanding factors that influence AI receptivity is increasingly important. The current research investigates which types of consumers have greater AI receptivity. Contrary to expectations revealed in four surveys, cross-country data and six additional studies find that people with lower AI literacy are typically more receptive to AI. This lower literacy–greater receptivity link is not explained by differences in perceptions of AI's capability, ethicality, or feared impact on humanity. Instead, this link occurs because people with lower AI literacy are more likely to perceive AI as magical and experience feelings of awe in the face of AI's execution of tasks that seem to require uniquely human attributes. In line with this theorizing, the lower literacy–higher receptivity link is mediated by perceptions of AI as magical and is moderated among tasks not assumed to require distinctly human attributes. These findings suggest that companies may benefit from shifting their marketing efforts and product development toward consumers with lower AI literacy. In addition, efforts to demystify AI may inadvertently reduce its appeal.

Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity

As artificial intelligence (AI) transforms society, understanding factors that influence AI receptivity is increasingly important. The current research investigates which types of consumers have greater AI receptivity. Contrary to expectations revealed in four surveys, cross-country data and six additional studies find that people with lower AI literacy are typically more receptive to AI. This lower literacy–greater receptivity link is not explained by differences in perceptions of AI's capability, ethicality, or feared impact on humanity. Instead, this link occurs because people with lower AI literacy are more likely to perceive AI as magical and experience feelings of awe in the face of AI's execution of tasks that seem to require uniquely human attributes. In line with this theorizing, the lower literacy–higher receptivity link is mediated by perceptions of AI as magical and is moderated among tasks not assumed to require distinctly human attributes. These findings suggest that companies may benefit from shifting their marketing efforts and product development toward consumers with lower AI literacy. In addition, efforts to demystify AI may inadvertently reduce its appeal.

AI is Creating Peak Software, Media is the Best Analogy

Let's learn more about the world's most important manufactured product. Meaningful insight, timely analysis, and an occasional investment idea.

The Consumer AI Revolution Won’t Be Technical. It’ll Be Emotional.

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Brands Adopt ‘No AI’ Disclaimers to Stand Out Amid the Slop

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Perspective: AI demand is inflated, and only Anthropic is being realistic

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How Artificial Intelligence Constrains the Human Experience

AbstractArtificial intelligence (AI) and related technologies are transforming many consumption activities, powering breakthroughs that expand the human experience by enhancing human capabilities, performance, and creativity. While this explains the consumer enthusiasm and rapid adoption of these technologies, AI systems can also have the opposite effect: reducing and constraining the range of experiences that are available to consumers. This article examines the mechanisms through which AI can constrain the human experience, considering individual, interpersonal, and societal processes. Our analysis uncovers a complex interplay between the advantages of AI and its inadvertent negative repercussions, which potentially restrict human autonomy, self-identity, relational dynamics, and social behavior. In this article, we propose three different mechanisms at the core of these constraining forces: parametric reductionism, agency transference, and regulated expression. Our exploration of these mechanisms highlights the risks connected to system design and points to questions and implications for future researchers and policymakers.

On Taste, Effort & Curiosity - again

When AI collapses how long it takes to ship, what’s left is judgment, experimentation, and knowing what not to build.

A Collectivist, Economic Perspective on AI

Information technology is in the midst of a revolution in which omnipresent data collection and machine learning are impacting the human world as never before. The word ``intelligence'' is being...

Brands using AI-generated influencers to promote products on social media

Investigation finds AI content that purports to show genuine customers, prompting calls for greater transparency

Microsoft Study Finds AI Makes Human Cognition “Atrophied and Unprepared”

Researchers find that the more people use AI at their job, the less critical thinking they use.

AI Is a Waste of Time

The newest AI tools are accelerating basic research and scaring the general public. But many people are simply using them as toys.

Mark Zuckerberg's AI manifesto is exactly why people don't like AI | TechCrunch

On Monday, Mark Zuckerberg published a 6,500-word manifesto about personal AI, largely about the possibilities for the "personal superintelligence" systems Meta AI is building.

I'm done using AI

Why I'm stopping using AI for coding (and anything else) after using it earnestly for a year and coming to understand the harms it causes on personal, societal, and environmental levels.