Draw a card to spark creative thinking
Combinatorial Creativity
Combinatorial creativity recombines existing ideas to spark novel, valuable innovations in cognition, AI, and design.
Design Thinking by IDEO: Human-Centered Innovation
Learn how IDEO uses design thinking to help teams solve complex problems through human-centered innovation, creativity, collaboration, and impact.
Design Thinking
In the past, design has most often occurred fairly far downstream in the development process and has focused on making new products aesthetically attractive or enhancing brand perception through smart, evocative advertising. Today, as innovation’s terrain expands to encompass human-centered processes and services as well as products, companies are asking designers to create ideas rather than to simply dress them up. Brown, the CEO and president of the innovation and design firm IDEO, is a leading proponent of design thinking—a method of meeting people’s needs and desires in a technologically feasible and strategically viable way. In this article he offers several intriguing examples of the discipline at work. One involves a collaboration between frontline employees from health care provider Kaiser Permanente and Brown’s firm to reengineer nursing-staff shift changes at four Kaiser hospitals. Close observation of actual shift changes, combined with brainstorming and rapid prototyping, produced new procedures and software that radically streamlined information exchange between shifts. The result was more time for nursing, better-informed patient care, and a happier nursing staff. Another involves the Japanese bicycle components manufacturer Shimano, which worked with IDEO to learn why 90% of American adults don’t ride bikes. The interdisciplinary project team discovered that intimidating retail experiences, the complexity and cost of sophisticated bikes, and the danger of cycling on heavily trafficked roads had overshadowed people’s happy memories of childhood biking. So the team created a brand concept—“Coasting”—to describe a whole new category of biking and developed new in-store retailing strategies, a public relations campaign to identify safe places to cycle, and a reference design to inspire designers at the companies that went on to manufacture Coasting bikes. [hbr_brightcove id=”4443548301001″]
Creative Computing Group by @tgoerke.bsky.social — Grain
Let's start a group at CODIP to explore creative computing. Let's not start by defining creativity nor computing. It would be a trap. Let's collect artifacts instead. Images, text, thoughts,...
Random Object Creativity Technique — Think Jar Collective
Michael Michalko shares a useful technique for generating relevant creative ideas using random words to inspire creativity.
Watch and Link Disparate Ideas — Think Jar Collective
An important skill to develop to enhance thinking creatively is to be able to link disparate ideas. This article lays out some provocations to spark creative collisions for innovation
Creative Computing Institute
Working at the intersection of creativity and computational technologies.
Worst Possible Idea
There are many brainstorming methods (including bodystorming, p.30, brainwriting 6-3-5, p.32 and group passing, p.82) that are each useful in different circumstances. However, sometimes it can be difficult for people in a group setting to generate ideas. This may be because people are too stuck in current ways of thinking, or they might be concerned about being judged by others for the ideas they propose. Giving people the permission to come up with their worst possible ideas creates a playful, safe environment and helps to get a brainstorming session off to a good start. Ideas might build on each other during the process, and it is indeed possible to generate an idea or way of thinking about the problem that can be fed back into the design process. Managers that have used this method with their teams report that it outperforms by far any other brainstorming method (Dorf, 2017), largely because of its ability to energise a room and enable lateral thinking.
How to prioritize your project ideas – The Creative Independent
Game and interaction designer Ryan Mather offers tips on how to get organized and decide what to spend your time on.
Lotus Blossom
Focus the power of brainstorming using a structured, visual representation of ideas—pushing you to fill out every box with new ideas.. Time: 60+minutes Group Size: 2+ people Level: Beginner
Creative Technologists are moving from the margins to the center
Once an obscure job title, creative technology is becoming a new way of working, and a core capability inside modern product teams. Soon…
Design Spells · Design details that feel like magic
Discover micro-interactions, easter eggs, and other seemingly extra design details that infuse life, personality, and fun back into the web.
Designs for the pluriverse: radical interdependence, autonomy, and the making of worlds
"Arturo Escobar presents a new vision of design theory by arguing for the creation of what he calls 'autonomous design'--a design practice aimed at channeling design's world-making capacity toward ways of being and doing that are deeply attuned to justice and the Earth"--Publisher description
Ideation with Generative AI—in Consumer Research and Beyond
Abstract The use of generative AI (genAI) in consumer research is rapidly evolving, with applications including synthetic data generation, data analysis, and more. However, their role in creative ideation—a cornerstone of consumer research—remains underexplored. Drawing on the human creativity literature, we propose that ideation with genAI is facilitated by its productivity and semantic breadth, which are psychologically analogous to the dual pathways of persistence and flexibility in human ideation. Further, we distinguish between the utility of genAI as a key ideator versus humans as key ideator, conceptualized through the genAI ideation roles of Designer and Writer and of Interviewer and Actor. While genAI excels in generating incremental improvements, its potential for groundbreaking innovation could be unlocked by leveraging its ability to prompt human creativity. This article advances the theoretical and practical understanding of genAI in ideation for consumer research, offering numerous practical guidelines for integrating generative AI into research while emphasizing human–AI collaboration to achieve radical insights.
Cultivating a state of mind where new ideas are born
Solitary work, creativity and larval ideas
