A fundamental attribute of User Experience design is its inability to change the underlying product. The concerns of a UX designer, or r...
Built by Designers: No Explanation Needed
Designers now turn ideas into working products. Explore a curated collection of apps, tools, websites, and experiments designed, built, and shipped by designers.
Design: A powerful but neglected marketing tool
Design is a potent marketing tool that can be used to gain competitive distinctiveness and provide consumer satisfaction. But with few exceptions, most companies neglect or mismanage design as a marketing tool. The authors describe what constitutes good design; how companies can employ design to enhance their products, environments, communications, and corporate identity; and how companies can improve the working relationship between designers and marketing people. The article includes two audit instruments which companies can use for measuring company design sensitivity and design management effectiveness. Design (Entwurf und Gestaltung von Produkten) ist ein wirksames Marketinginstrument im Rahmen der Konkurrenzstrategie und zur Erhöhung der Konsumentenzufriedenheit. Mit einigen Ausnahmen jedoch vernachlässigen die meisten Unternehmungen das Design als Marketinginstrument oder setzen es schlecht ein. Die Autoren beschreiben, wodurch sich ein gutes Design auszeichnet, wie Unternehmungen das Design zur Aufwertung und Verbesserung ihrer Produkte, zur Abgrenzung in ihrer Umwelt und in ihrer Kommunikationspolitik und im Bereiche der Corporate Identity einsetzen können. Ferner zeigen die Autoren, wie die Unternehmungen die Zusammenarbeit zwischen den Produktgestaltern (designers) und den Marketingspezialisten verbessern können. Der Beitrag zeigt zwei Kontrollinstrumente für die Unternehmung zur Abschätzung der Design-Empfindlichkeit von Unternehmungen und zur Messung der Effizienz des DesignManagements (Handhabung der Produktgestaltung).
Dale-Anthony Williams - Product Designer
UI/UX Designer with over ten years of experience specialising in interface design for mobile and web-based applications with a focus on simplicity & usability.
Fundamental design principles for non-designers
By Anna 4erepawko Mészáros This one is for all the content creators out there who can’t afford to pay a professional designer, as well as for non-designers on a team where designers are always too busy to help. If you can follow these simple steps, I...
The Elephant in the Room: Web design work is drying up | Hacker News
- A "web designer" or "web developer" used to be a generalist who wrote HTML, CSS, and some jQuery. Now there's a demand for specialization: a UI/UX designer who can prototype, iterate quickly, and use real data if possible, and a UI/UX engineer who can develop large-scale apps with an eye towards security, performance, reusability, and maintainability.
Anna E. Cook
Award-winning Product Designer, International Keynote Speaker, and Accessibility + Inclusive Design Specialist
The design systems between us. — Ethan Marcotte
It’s often suggested that design systems would improve the way organizations work. I’ve been wondering about that.
Design for Real Life
You can't always predict who will use your products, or what emotional state they'll be in when they do. But by identifying stress cases and designing with compassion, you'll create experiences that support more of your users, more of the time.
Design Harder by Erik Carter / Interactive Version
Read the full text of Design Harder, a book by Erik Carter, as an interactive website. Published by Book Ideas, Design Harder examines design’s cultural and ethical challenges through seven interconnected essays that reframe the discipline’s future.
DesignABetterBusiness.tools | Tool Overview
Search and download all of the tools from the book Design A Better Business
Are we stuck with the same Desktop UX forever? | Ubuntu Summit 25.10
Are we stuck with the same Desktop UX forever? | Ubuntu Summit 25.10
Are we stuck with the same Desktop UX forever? | Ubuntu Summit 25.10
Design Thinking
In the past, design has most often occurred fairly far downstream in the development process and has focused on making new products aesthetically attractive or enhancing brand perception through smart, evocative advertising. Today, as innovation’s terrain expands to encompass human-centered processes and services as well as products, companies are asking designers to create ideas rather than to simply dress them up. Brown, the CEO and president of the innovation and design firm IDEO, is a leading proponent of design thinking—a method of meeting people’s needs and desires in a technologically feasible and strategically viable way. In this article he offers several intriguing examples of the discipline at work. One involves a collaboration between frontline employees from health care provider Kaiser Permanente and Brown’s firm to reengineer nursing-staff shift changes at four Kaiser hospitals. Close observation of actual shift changes, combined with brainstorming and rapid prototyping, produced new procedures and software that radically streamlined information exchange between shifts. The result was more time for nursing, better-informed patient care, and a happier nursing staff. Another involves the Japanese bicycle components manufacturer Shimano, which worked with IDEO to learn why 90% of American adults don’t ride bikes. The interdisciplinary project team discovered that intimidating retail experiences, the complexity and cost of sophisticated bikes, and the danger of cycling on heavily trafficked roads had overshadowed people’s happy memories of childhood biking. So the team created a brand concept—“Coasting”—to describe a whole new category of biking and developed new in-store retailing strategies, a public relations campaign to identify safe places to cycle, and a reference design to inspire designers at the companies that went on to manufacture Coasting bikes. [hbr_brightcove id=”4443548301001″]
