A curated collection of marketing articles & tools to grow your product.
Online Marketing Tools and Resources | Amy Porterfield
Get access to my free resources and paid programs to help you build and scale your online business, one step at a time.
The Developer Marketing Guide
In this Developer Marketing Guide learn about essential developer content types, distribution plans, community projects, tools, services, and more. You've got a great product, let's get the word out.
You need to separate sales from marketing. Sales is a conversation, marketing is... | Hacker News
For B2B sales resembles project management: the goal is not to convince everyone to buy your product or service but to diagnose their needs and only engage with firms that will benefit.
DesignABetterBusiness.tools | Tool Overview
Search and download all of the tools from the book Design A Better Business
Search, Discovery, Pills, and Portals
Solving the distribution crisis in marketing
Bao To - Design Engineer & Product Maker
Portfolio of Bao To. Building AI-focused products, design systems, and innovative tools.
Content Products: The new way of doing Content Marketing
The era of the 'quick wins' in content marketing is long gone. Learn how to drive new leads by creating Content Products
Uniting the Tribes: Using Text for Marketing Insight
Words are part of almost every marketplace interaction. Online reviews, customer service calls, press releases, marketing communications, and other interactions create a wealth of textual data. But how can marketers best use such data? This article provides an overview of automated textual analysis and details how it can be used to generate marketing insights. The authors discuss how text reflects qualities of the text producer (and the context in which the text was produced) and impacts the audience or text recipient. Next, they discuss how text can be a powerful tool both for prediction and for understanding (i.e., insights). Then, the authors overview methodologies and metrics used in text analysis, providing a set of guidelines and procedures. Finally, they further highlight some common metrics and challenges and discuss how researchers can address issues of internal and external validity. They conclude with a discussion of potential areas for future work. Along the way, the authors note how textual analysis can unite the tribes of marketing. While most marketing problems are interdisciplinary, the field is often fragmented. By involving skills and ideas from each of the subareas of marketing, text analysis has the potential to help unite the field with a common set of tools and approaches.
Read online — Marketing for Developers
Read Marketing for Developers free online.
Selling the American People: Advertising, Optimization, and the Origins of Adtech
How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet.Algorithms, data
Free tool download: Customer Discovery Toolkit
The Design Gym's favorite discovery tools from 10+ years of helping organizations design and deliver better customer and employee experiences
Websets | People Search, AI SDR & B2B Lead Generation
Use Websets for people search, AI SDR discovery, lead generation, and B2B marketing. Explore sales automation tools and AI research tools in one place.
Colibri Social Documentation
Learn about Colibri's architecture, specification, and how to contribute.
Colibri Social Documentation
Learn about Colibri's architecture, specification, and how to contribute.
Nerds Don't Respond To Marketing; Try Technical Documentation Instead | HackerNoon
Technical documentation is the key to marketing to web developers. Developer relations use documentation all the time as a way to connect to their community.
