You have an idea for a business. But... You don't want to build a business based on assumptions. Instead, you want to build a business based on validated assumptions so you're not just going to throw money away. I'm going to explain to you how the Customer Discovery phase of the Customer Development Process can be used to validate your…
How To Validate Product Ideas Before (And After) Building Them
People spend too much time writing software relative to speaking to potential customers, prior to launching and after it. Reversing that is a win.
Customer development
Customer development is a formal methodology for building startups and new corporate ventures. It is one of the three parts that make up a lean startup (business model design, customer development, agile engineering).[1]
Startup Idea Validator 2026 - AI Market Analysis in 120s | IdeaProof
AI startup validator with TAM/SAM/SOM analysis, competitor SWOT, investor-ready plans + AI brand strategy, logo design & marketing creatives. 10 min. Free.
The Customer Discovery Handbook
This is a practioner's guide to conducting design research on personas, needfinding, value, and usability.
V_labs 4 Phases: Validate
In venture building, validation is key. We test hypotheses and prototype business ideas to ensure successful market fit and growth.
How to Build Product Features Customers Actually Use
Build features that drive adoption, not backlog. A process for turning customer feedback into product features that move retention and growth.
Who—and What—Will Customers Become? - DesignIntelligence
Innovation transforms the customer as well as the product
Customer Onboarding: Steps, Examples, and Best Practices
A detailed guide to creating a customer onboarding process, with best practices to help customers achieve success with your product.
Customer Onboarding: Steps, Examples, and Best Practices
A detailed guide to creating a customer onboarding process, with best practices to help customers achieve success with your product.
Building what customers need, not just what they ask for - Linear
Notes from our product team on building the tools we use every day.
The Startup Marketing Checklist
I tried dozens of side projects before starting Draft.dev, and now I’ve worked with hundreds of early-stage startups and established enterprises to help with growth marketing. So, a lot of founders ask me how to get started in marketing when your marketing budget is small and your product is new. I created this list to […]
Free tool download: Customer Discovery Toolkit
The Design Gym's favorite discovery tools from 10+ years of helping organizations design and deliver better customer and employee experiences
Ideal Customer Profile | HSBC Innovation Banking
How do you define your ideal customer profile, learn more in this article from HSBC Innovation Banking
Revenue Models (2026): 19 Different Ways to Make Money [B2B & B2C] - Gust de Backer
So many different revenue models... But, which one fits your business? Over the past few decades, many new revenue models have proven to be profitable. That's why I'm going to show you 16 different revenue models so you can evaluate if there might be a better way to monetize the value you deliver to your customer. Let's start... What is…
On B2B2C Business Models | Andreessen Horowitz
B2B2C companies sell a product or service to a business, gaining customers and/or data from that business that they get to keep and use.
