Product-Market Fit (2026): What, Why and How [+ Pyramid] - Gust de Backer

Revenue Models (2026): 19 Different Ways to Make Money [B2B & B2C] - Gust de Backer

So many different revenue models... But, which one fits your business? Over the past few decades, many new revenue models have proven to be profitable. That's why I'm going to show you 16 different revenue models so you can evaluate if there might be a better way to monetize the value you deliver to your customer. Let's start... What is…

Three questions any founders should be able to answer

Stress test your product-market fit with these three simple questions

Feature / Product / Business: A Framework for Sustainable ATProto Projects | ATmosphereConf VODs

The ATProto community built a ton of great features and products over the past year! For our next trick, let's mature them into products and businesses. In this talk, you'll get a practical framework for understanding whether what you're building should be a feature, product, or business, plus concrete funding models at each layer to keep your work going and growing. (More in this thread: https://bsky.app/profile/mosh.bsky.social/post/3mckiat2ne22q)

AIDA model | Marketing | Research Starters | EBSCO Research

<p>The AIDA model is a marketing framework that outlines the stages consumers typically go through when making a purchasing decision: Attention, Interest, Desire, and Action. Developed in the late 19th century by American marketer Elias St. Elmo Lewis and later refined by Edward Strong in the 1920s, this model aims to guide marketers in capturing potential buyers&#039; attention and leading them toward a purchase. </p> <p>In the Attention stage, marketers employ engaging strategies to attract consumers, often using eye-catching visuals or intriguing information. Next, the Interest stage focuses on maintaining that attention through memorable content or relatable messaging. The Desire stage demonstrates how a product or service fulfills the consumer&#039;s needs, often using persuasive techniques like testimonials or demonstrations. Finally, the Action stage prompts the consumer to make a purchase, providing clear instructions on how to proceed.</p> <p>While the AIDA model remains relevant, marketers today may adapt it to incorporate new elements, such as Retention or Satisfaction, reflecting the evolving digital landscape and consumer behavior. Overall, the AIDA model serves as a foundational tool for understanding consumer engagement and facilitating effective marketing strategies.</p>

Search, Discovery, Pills, and Portals

Solving the distribution crisis in marketing

I think Anthropic and OpenAI have found product-market fit

Anthropic are strongly rumored to be about to have their first profitable quarter. Stories are circulating of companies surprised at how expensive their LLM bills are becoming from usage by …

I think Anthropic and OpenAI have found product-market fit

Anthropic are strongly rumored to be about to have their first profitable quarter. Stories are circulating of companies surprised at how expensive their LLM bills are becoming from usage by …

Customer Discovery: in 4 steps from Idea to Validated Product [Guide] - Gust de Backer

You have an idea for a business. But... You don't want to build a business based on assumptions. Instead, you want to build a business based on validated assumptions so you're not just going to throw money away. I'm going to explain to you how the Customer Discovery phase of the Customer Development Process can be used to validate your…

Business Model Pattern List |

Discover powerful business model patterns by iconic firms and learn how you can leverage them for new insights for your own business model innovation initiatives.

How To Think In Funnels (And Achieve The Best Possible Outcomes)

Elias Elmo Lewis created a formula that changed marketing forever. But his method applies beyond marketing. Here's how to think in funnels:

The Market Curve

The market you choose to serve is one of the most important factors for an early-stage startup. And for most technologists, it’s a blind …

Field Experimentation in Marketing Research

Despite increasing efforts to encourage the adoption of field experiments in marketing research (e.g., Campbell 1969 ; Cialdini 1980 ; Li et al. 2015 ), the majority of scholars continue to rely primarily on laboratory studies ( Cialdini 2009 ). For example, of the 50 articles published in Journal of Marketing Research in 2013, only three (6%) were based on field experiments. The goal of this article is to motivate a methodological shift in marketing research and increase the proportion of empirical findings obtained using field experiments. The author begins by making a case for field experiments and offers a description of their defining features. She then demonstrates the unique value that field experiments can offer and concludes with a discussion of key considerations that researchers should be mindful of when designing, planning, and running field experiments.

Polymarket is America, America is Polymarket

As the US celebrates its 250th birthday, prediction markets have already taken over—now they are coming for you

There Are Actually Just Three Ways To Grow

Most brands obsess over distribution when the real growth comes from moves marketers can’t make alone