







by Hugo Barra (former Head of Oculus at Meta) Friends and colleagues have been asking me to share my perspective on the Apple Vision Pro as a product. Inspired by my dear friend Matt Mullenweg̵…
Apple Vision Pro review: Eyes on the future
It's been a very long time since Apple released a product as speculative and impractical as the Vision Pro, its $3499 first-generation "spatial computing" headset. Led by Apple, today's technology…

Apple Vision
Apple Vision is incredibly compelling, first as a product, and second as far as potential use cases. What it says about society, though, is a bit more pessimistic.

Apple Vision Pro: A Watershed Moment for Personal Computing
I'm going to be direct with this story. My 30-minute demo with Vision Pro last week was the most mind-blowing moment of my 14-year career covering Apple and technology. I left the demo speechless, and it took me a few days to articulate how it felt. How I felt. It's not just that I was

Apple Vision Pro
Featuring the new powerful M5 chip and comfortable Dual Knit Band, Apple Vision Pro seamlessly blends digital content with your physical space.

How Apple is unveiling a new "Vision" of the Future – TNL.net
The Apple Vision Pro unveiled this week is not a product for now. It's a vision of the future based on where the recent past has been.

Apple Updates Its On-Device and Cloud AI Models, Introduces a New Developer API
Apple revamped two vision-language models in a bid to catch up with fast-moving competitors.

Vision Transformers (ViT) Explained: Are They Better Than CNNs?
Understanding how a groundbreaking architecture for computer vision tasks works

iOS and iPadOS 17: The MacStories Review
In the year when the vision is elsewhere, what do you get the OS that has everything?
On-device intelligence for every product
We're building a frontier lab for on-device AI. Small, specialized models for audio, vision, and text, faster than the cloud and free.

AR Vision
“AR”, as in Augmented Reality. “Vision”, as in not what Apple’s selling. It’s been a decade now that I’ve thought that AR will be a next Really Big Thing, once the technology to build it is here (which it isn’t). Since Meta and Apple and plenty of startups are muddying the waters around what AR might mean, here’s a vision of the AR mid-game. Not the end-game, since that’s unimaginable, but still a long way out from here.

Apple Creator Studio
With an Apple Creator Studio subscription, get intelligent tools in Final Cut Pro, Logic Pro, and Pixelmator Pro, plus premium productivity content.

Apple almost open-sourced its AI models, here’s why it didn’t: report
A new report outlines the internal AI drama Apple has experienced recently, including the decision not to open-source its AI models.

Protected by its moat, Apple has time to get AI right
Best of all, the hardware it sells today will run whatever Apple comes up with.

Column: Apple takes its eye off the ball: Why Apple fans are really coming to hate Apple software
There always have been two great virtues in Apple's policy of keeping the development of hardware and core software in-house: their seamless integration with each other and their quality.
Spotted in Prod — The very best of iOS
Spotted in Prod is a curated collection of standout iOS apps and interactions. Discover the makers behind the work—and download apps that do it right.

Oculus Executive Calls For 3D Equivalent Of JPEG To Build The Metaverse
A new standard for 3D scenes is gaining momentum with support from graphics industry leaders, potentially laying the groundwork for science fiction’s “metaverse” to be realized.
