







I build my ideas
Pinterest is Dead. I Built an Alternative
Cakewalk
Fueled by over 30 years in the relentless pursuit of innovation, we build the most intuitive, next-generation music production tools that empower all creators to push creative boundaries.

Ideation with Generative AI—in Consumer Research and Beyond
Abstract The use of generative AI (genAI) in consumer research is rapidly evolving, with applications including synthetic data generation, data analysis, and more. However, their role in creative ideation—a cornerstone of consumer research—remains underexplored. Drawing on the human creativity literature, we propose that ideation with genAI is facilitated by its productivity and semantic breadth, which are psychologically analogous to the dual pathways of persistence and flexibility in human ideation. Further, we distinguish between the utility of genAI as a key ideator versus humans as key ideator, conceptualized through the genAI ideation roles of Designer and Writer and of Interviewer and Actor. While genAI excels in generating incremental improvements, its potential for groundbreaking innovation could be unlocked by leveraging its ability to prompt human creativity. This article advances the theoretical and practical understanding of genAI in ideation for consumer research, offering numerous practical guidelines for integrating generative AI into research while emphasizing human–AI collaboration to achieve radical insights.

Cédric – Entrepreneur, Maker, and Tinkerer.
I design, I (vibe) code, I own and run several companies. From digital agency to software products to a publication documenting the whole messy, but beautiful process of building my agency Trueform.

Everyone Plays the Same Song
A community music project where participants cover the same song in their own unique style

Alex Komoroske
Thanks for visiting. This is just a (really) quick list of a handful of some things I've worked on and thought other people might enjoy. Got a question? An idea? Contact me: alex@komoroske.com
Artist Corporations: A groundbreaking structure for creative people
Creative people deserve the same economic advantages as everyone else. So we’re going to build it together.

Logo Inspiration — 1,300+ Logos | Logosystem
The biggest logo design library for inspiration. Explore 1,300+ logos by top designers.


The Andy Warhol Foundation for the Visual Arts
Thomas Ammann Fine Art initiates the ongoing Andy Warhol Catalogue Raisonné: Paintings, Sculptures, and Drawings project.
Random Object Creativity Technique — Think Jar Collective
Michael Michalko shares a useful technique for generating relevant creative ideas using random words to inspire creativity.

AI music tools challenge Bay Area musicians
AI music tools challenge Bay Area musicians: As affordable AI platforms spread, artists debate creativity, copyright and survival.

Build to think - gordonbrander.com
It's best to explore new opportunity spaces through prototyping. To try to model an opportunity space in your head is to explore that opportunity space in your imagination. You'll only find what you already know.

Art is my sport. I’ve been competing since 1984. 444 pages of my Paper Stage art club journal have made it to home team supporters. Today’s swing at the bat is @sweetbee.vip as a warrior because I want to contribute to her brainstorming team and just get out there, give 110% Bee’s be the big leagues