







With the rise of digital capitalism, a novel occupational segment has emerged: so-called ‘tech workers’. Members of this grouping render and encode the digital technologies that permeate contemporary social life. While there are many studies about highly precarious digital labourers, research on these digital professionals remains scarce. Based on 40 original interviews, the article explores the subjectivity of tech workers. Specifically, it asks whether understandings of middle-class employees as entrepreneurial selves with a holistic market orientation hold true for this grouping, or whether new cultures of subjectivation are emerging. The key finding from these interviews is that tech workers show contours of a post-neoliberal subjectivity. While the figure of the entrepreneurial self remains an alluring force, this study detected four transformative cultures of subjectivation: (1) a return of the critique of economic inequality; (2) a concern for diversity; (3) an ethic of mindfulness; and (4) a lifestyle that signals ordinariness. These distinct forms of subjectivity point to the formation of a new middle-class fraction. However, drawing on the sociology of critique, this article also considers how this transformation of subjectivity can be appropriated as yet another new spirit of capitalism.
Moral Deskilling and Upskilling in a New Machine Age: Reflections on the Ambiguous Future of Character
This paper explores the ambiguous impact of new information and communications technologies (ICTs) on the cultivation of moral skills in human beings. Just as twentieth century advances in machine automation resulted in the economic devaluation of practical knowledge and skillsets historically cultivated by machinists, artisans, and other highly trained workers (Braverman 1974), while also driving the cultivation of new skills in a variety of engineering and white collar occupations, ICTs are also recognized as potential causes of a complex pattern of economic deskilling, reskilling, and upskilling. In this paper, I adapt the conceptual apparatus of sociological debates over economic deskilling to illuminate a different potential for technological deskilling/upskilling, namely the ability of ICTs to contribute to the moral deskilling of human users, a potential that exists alongside rich but currently underrealized possibilities for moral reskilling and/or upskilling. I flesh out this general hypothesis by means of examples involving automated weapons technology, new media practices, and social robotics. I conclude that since moral skills are essential prerequisites for the effective development of practical wisdom and virtuous character, and since market and cultural forces are not presently aligned to bring about the more salutary of the ambiguous potentials presented here, the future shape of these developments warrants our close attention—and perhaps active intervention.
Coloniality of Skill Codification: A Decolonial Feminist Analysis of “Ideal Workers” in the “Future of Work” Policy Discourses
ABSTRACT Over the last decade, policy actors have produced a surge of “future of work” reports that reimagine workers through the dual logics of digitalization and human capital. Drawing on 25 policy documents (WEF, World Bank, OECD, EU, and major consultancies) and combining Bacchi and Goodwin's WPR approach with decolonial feminist theory, this paper demonstrates how these imaginaries construct an “ideal future worker” that reinscribes colonial hierarchies through a process we term the coloniality of skill codification . This concept describes the translation of embodied, historical, and relational differences (race, gender, caste, disability, age, and geopolitics) into ostensibly neutral, measurable skill categories that naturalize Global North standards and colonial hierarchy. Our analysis uncovers three interlocking mechanisms: (1) construction of workers as techno‐neoliberal skill bundles (relational human–machine codependency), (2) commodification of social difference (inclusion framed as extractable competitive advantage), and (3) technical‐statistical indexation (national human capital metrics that rank countries and workforce potential). This paper intervenes in the emerging field of Feminist AI by arguing that the policy discourses surrounding AI and automation in the workplace are actively constructing a new, insidious form of the “ideal worker” that rearticulates colonial‐gendered power structures.
Digitalisation and the Remaking of the Ideal Worker
The ideal worker concept, typified by an unencumbered male, continues to influence workplace norms, despite a more gender-mixed workforce. This article examines whether this concept is being disrupted or reproduced as digitalisation becomes increasingly embedded in the workplace. Based on qualitative research in two professional services firms, the analysis shows how the ideal worker themes of work prioritisation and presenteeism have been maintained but adapted. Significantly, the study reveals how the novel dimension of connectedness is reshaping the ideal worker norm as enhanced digitalisation becomes interwoven in social relations. This has modified informal expectations about how, when and where work is performed, altering work organisation. This reconfiguration may in principle broaden scope for conformity with the ideal worker model, but in practice the heightened intrusion of work demands on personal time and into domestic space potentially works against gender equality.
Technopoly: The Surrender of Culture to Technology
A witty, often terrifying that chronicles our transform…

Cyber-Marx: Cycles and Circuits of Struggle in High Technology Capitalism
Cycles and Circuits of Struggle in High Technology Capitalism

Cyber-Marx: Cycles and Circuits of Struggle in High Technology Capitalism
Cycles and Circuits of Struggle in High Technology Capitalism

The scent of Musk: Power, charisma and paranoia in Silicon Valley
Thoughts on Cyberpositionality: The Construction of Digital Communities in Digital Spaces, Damien Patrick Williams
I found Rebecca Monteleone, Martin Perez Comisso, and Elma Hajric’s “Cyberpositionality: Sociotechnical Location in the Digital Age” (2024) to be an extremely timely and important article which can…

‘Headed for technofascism’: the rightwing roots of Silicon Valley
The industry’s liberal reputation is misleading. Its reactionary tendencies – celebrating wealth, power and traditional masculinity – have been clear since the dotcom mania of the 1990s

Fast Capitalism | Mavs Open Press Open Access Journals | University of Texas at Arlington
Fast Capitalism is an academic journal aimed at describing the current moment of capitalism. We publish peer reviewed scholarship and essays about the impact of rapid information and communication technologies on self, society and culture in the 21st century. Our authors examine how heretofore distinct social institutions, such as work and family, education and entertainment, have blurred to the point of near identity in an accelerated, post-Fordist stage of capitalism. This makes it difficult for people to shield themselves from subordination and surveillance. The working day has expanded; there is little down time anymore. People can 'office' anywhere, using laptops and cells to stay in touch. But these invasive technologies that tether us to capital and control can also help us resist these tendencies. People use the Internet as a public sphere in which they express and enlighten themselves and organize others; information technologies afford connection, mitigate isolation, and even make way for social movements. We are convinced that the best way to study an accelerated media culture and its various political economies and existential meanings is dialectically, with nuance, avoiding sheer condemnation and ebullient celebration. We seek to shape these new technologies and social structures in democratic ways. We look at technology, Artificial Intelligence (AI), global flows, political economy, culture and cultural studies, social theory, political theory, intersectionality, and the envionrment.
Historical pragmatism and the internet
This article argues that the literature describing the internet revolution in the 1990s was characterized by the rhetoric of the technological sublime. This rhetoric suffered from three fatal flaws: (1) it was not sufficiently grounded in the historical development of technology; (2) it viewed the internet in isolation, failing to consider the wider technological context; and (3) it failed to examine the internet in view of the social, economic, religious and political circumstances of its users. Several examples from history are cited, demonstrating that changes in various systems for the production, dissemination and preservation of cultural information both border and deborder the world. The article suggests that if internet researchers take a pragmatic, historically grounded approach, they will discover that the introduction of internet technology can be seen to have similar consequences. While the technology overcomes many boundaries (of space and time, politics and economics), other social borders may be created at the same time. It is easier to see old boundaries coming down than to see new ones being erected. Rather than being swept by utopian or dystopian enthusiasms, the article insists that the really interesting discoveries are to be made in locating the subtle social shifts taking place, relatively unnoticed, as a consequence of technological change.

Hype, financial narratives, and self-fulfilling prophecies in surveillance capitalism
The rise of platforms has transformed our understanding of contemporary capitalism, with the critical literature describing how these firms leverage unprecedented digital powers to extract monopoly rents – perhaps even heralding a new form of Feudalism. This paper draws on the literature on financial narratives to examine the role that such stories play within the form of capitalism that they describe, and what this suggests for the role of “hype” in contemporary capitalism. The same stories that for critical scholars appear as menacing threats of “technofeudalism” or “surveillance capitalism” for investors appear as optimistic stories of promising future returns. By driving financial investments, narratives afford platforms very real social and political powers, enabling them to function as a form of self-fulfilling prophecies. The paper argues for a cultural inflection to the political economy of Big Tech – viewing capitalism as neither mechanistic nor rational, but as an expression of a complex interplay between narrative, technology, and economic power. This suggests the need for a critical hype studies, geared at deconstructing the narratives undergirding the technological waves of capitalist pursuits, and examining the broader role of hype in coordinating and directing flows of capital within contemporary financialized capitalism.

Techno-solutionism
“techno-solutionism,” the simplification of complex societal problems into apps and algorithms. Ed-Tech’s Inequalities “Technological solutionism” is the related tendency to identify simple answers — in all domains, not just the tech sector — “before the questions have been fully asked” or the problems fully articulated. Take, for example: “the Internet has changed everything about how […]

A Thesis on the History of the 21st Century: Technocracy, AI, and the End of the World
Reviewing a trio of books by a sextet of ruling-class ideologues, Mathias Fuelling finds an ambient anxiety hanging over a perceived crisis in American capitalism, with visions of bolstering a Silicon Valley-led technocracy fueled by AI investment reflecting American fears over the dawn of a "Chinese Century."

Techno-capitalism, Crisis Epistemology, and Disaster Ableism: How (not) to Respond to Generative AI in Higher education (My presentation @ #PhiDisSocCh6)
Introduction Techno-capitalism is a social system dominated by technology-driven capital, in which technological development is a primary vehicle for wealth concentration. Professors are currently …

During the 1980s and 1990s, networks of evangelists and venture capitalists fused technological boosterism with reactionary social ideals. Our video of the week examines the deep roots of Silicon Valley's shift toward the right. Featuring @beccalew.bsky.social at @westernu.ca buff.ly/ydgntnc