I think brand is often misunderstood. People talk about it as the logo, the website, the colors. Those are the things you can see, so it’s natural to start there. But they are expressions of the brand. The underlying thing is who you are and what you stand for.
Logos are Dead
A logo isn’t a strategy. We see many brands obsessing over a symbol while ignoring how they actually talk, feel, or connect. A logo is just the “period” at the end of the sentence. The real work is the sentence itself: your voice, your values, and the experience. Logos are
Personal branding for people who hate personal branding - Fast Company
Self-promotion might not come naturally for some, but less outgoing people can use their natural strengths to create an authentic online presence.
Love Is a Many-Splendored Thing: Brand Love in a Consumer Culture
In a consumer culture, people make sense of their everyday existence based on meanings generated during the consumption process. These meanings feature in establishing human identities and communicating them to others. Brands fulfill a pivotal role in conveying the...
Brand Archive
Super-power your brand research with Brand Archive. Discover logos, art direction and fonts from hundreds of brands past and present.
Rebrand — Stellar visual identity inspiration
Rebrand is a collection of the best new design systems, visual identity introductions and rebrand videos. We curate breathtaking videos that capture new brand identities.
Coca-Cola's new identity by JKR proves that sometimes the smartest rebrand is barely a rebrand at all — BP&O - Branding, Packaging and Opinion
Brand identity refresh, packaging, typography and advertising for Coca-Cola by JKR. Reviewed for BP&O by Emily Gosling.
The role of storytelling in the creation of brand love: the PANDORA case
The study of storytelling and brand love is justified by the need to understand the potential of storytelling as a tool that marketers have available to positively influence the love felt by the consumers toward a particular brand. In this case, we ...
Advancing the Understanding of Phenotypic Mimicry in Men’s Conspicuous Consumption
Two studies advance the understanding of phenotypic mimicry in consumer products. Product features mimicking more prominent male secondary sexual characteristics are associated with men’s behavioral strategies which are higher in mating effort and lower in paternal investment in offspring, in parallel with reproductive strategies across species and within the human population. The first study demonstrated a continuous relationship between the sizes of luxury brand logos and perceptions of the owners’ life histories. Two partial replications reproduced Study 1 results. Study 2 demonstrated that a manipulation of coloration, another fundamental dimension of variation in secondary sex characteristics, generates a similar pattern of results. In both studies, men owning shirts with more prominent sensory characteristics were believed to use authority and intimidation as strategies for advancing social status, whereas men owning shirts with less showy characteristics were believed to demonstrate useful abilities and foster cooperative alliances. Participants also recognized the strategic use of luxury display properties across social contexts.
The Weird Science of Naming New Products (Published 2015)
To find the perfect brand, leave no word unturned.
the problem with branding the atmosphere is that brands have a tendency to go stale. what we need is a way to say “this is atmospheric” without slapping an “intel inside” sticker on the case. i think the *@you.service.xyz handle placeholder format paired with typeahead is recognizable enough.
Sherif EA
We need an Atmosphere logo
Inspired by @joebasser.com to mess around with some AT Proto logos too... Do any of these speak to you?!
Which logo would you put in front of your ATprotocol handle if you had to put it on a poster or website? Mostly I've seen people using the Bluesky logo, but now there's mu.social, @eurosky.social, @blackskyweb.xyz and others, all with their own logo's, it's starting to get confusing.
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