







Parasocial media is a response to excessive irrelevance
Social Media Is Now Parasocial Media
When practitioners used the term “social media” to describe the internet tools that emerged in the mid-aughts, they were giving a name to the kinds of platforms and protocols that allowed people to socialize with friends and communities of interest by using digital technologies. Twenty years later, users of social media are far more likely to scroll than post – and the content that they consume is often strategically produced and algorithmically curated. In this essay, I argue that the very essence of social media has changed. To more effectively interrogate what we are witnessing, we need to stop presuming that these tools are “social media” and begin recognizing that they are now “parasocial media.” Doing so raises new questions about digitally mediated sociality, not to mention the politics and governance of these platforms.

Building A Prosocial Media Ecosystem | NOEMA
There’s never been a better time to make social media what it always should have been: a tool to strengthen rather than strip-mine the social fabric.

No Sense of Place: The Impact of Electronic Media on Social Behavior
Electronic media present us with a collage of experiences from everyplace. We eat dinner at home while watching starving children thousands of miles away reach out to us for food. From our easy chairs, we stare at blindfolded hostages, and coolly
The limits of social media as a source of political information during routine and crisis times across 17 countries
Recent studies on political knowledge suggest people learn little about political events and societal issues from social media. Potentially, social media are a more effective source of information ...

No Sense of Place: The Impact of Electronic Media on Social Behavior
Introduction: Behavior in Its PlacePart I--Media as Change Mechanisms Media and Behavior: A Missing LinkMedia, Situations, and BehaviorWhy Roles Change When Media ChangePart II--From Print Situations to Electronic Situations The Merging of Public SpheresThe Blurring of Public and Private BehaviorsThe Separation of Social Place from Physical PlacePart III--The New Social Landscape New Group IdentitiesNew Ways of BecomingQuestioning AuthorityEffect LoopsPart IV--Three Dimensions of Social Change The Merging of Masculinity and FemininityThe Blurring of Childhood and AdulthoodLowering the Politica

Digital Social Norm Enforcement: Online Firestorms in Social Media
Actors of public interest today have to fear the adverse impact that stems from social media platforms. Any controversial behavior may promptly trigger temporal, but potentially devastating storms of emotional and aggressive outrage, so called online firestorms. Popular targets of online firestorms are companies, politicians, celebrities, media, academics and many more. This article introduces social norm theory to understand online aggression in a social-political online setting, challenging the popular assumption that online anonymity is one of the principle factors that promotes aggression. We underpin this social norm view by analyzing a major social media platform concerned with public affairs over a period of three years entailing 532,197 comments on 1,612 online petitions. Results show that in the context of online firestorms, non-anonymous individuals are more aggressive compared to anonymous individuals. This effect is reinforced if selective incentives are present and if aggressors are intrinsically motivated.
Digital Social Norm Enforcement: Online Firestorms in Social Media
Actors of public interest today have to fear the adverse impact that stems from social media platforms. Any controversial behavior may promptly trigger temporal, but potentially devastating storms of emotional and aggressive outrage, so called online firestorms. Popular targets of online firestorms are companies, politicians, celebrities, media, academics and many more. This article introduces social norm theory to understand online aggression in a social-political online setting, challenging the popular assumption that online anonymity is one of the principle factors that promotes aggression. We underpin this social norm view by analyzing a major social media platform concerned with public affairs over a period of three years entailing 532,197 comments on 1,612 online petitions. Results show that in the context of online firestorms, non-anonymous individuals are more aggressive compared to anonymous individuals. This effect is reinforced if selective incentives are present and if aggressors are intrinsically motivated.
Eaten by the Internet
This book makes internet infrastructure visible as a force of political power, which is transforming the social world, from the bottom up—through fifteen chapters contributed by a global set of researchers, activists, and techies. We are living a unique moment: internet technologies are the default infrastructure for society, not just how we communicate but also how we organise our social life, politics, and economy, all the way down to our material environments, like cities. Our world is eaten by the internet. This means that those who control the internet control the bounds of public speech, economic production, social cohesion, and politics, making its infrastructure a core political terrain in the networked age. The book’s chapters cover a wide set of topics, spanning from the global politics of content moderation by internet infrastructure to the colonialism inherent in the race to plug the moon, from the harms wrought by blockchain companies in rural America to the particularities of online censorship across Asia. The chapters take on thorny topics, discussing power consolidation in the advertisement and cloud industry, the role of internet infrastructure in the war in Ukraine, and tech’s environmental impact—amongst others. In doing so, this book roots contemporary technology debates in the politics of internet infrastructure and urges us to ask how can we ensure our infrastructures sustain us, rather than consume us?

We're getting the social media crisis wrong
The bigger problem isn't disinformation. It's degraded democratic publics

We're getting the social media crisis wrong
The bigger problem isn't disinformation. It's degraded democratic publics

Internet for the People: The Fight for Our Digital Future
"For all the informational convenience the internet offers, it is deeply flawed. How can it be improved? Writer Ben Tarnoff proposes one possibility in this intriguing book, which urges the development of 'a public lane on the information superhighway.' It's worth checking out for yourself." – Seth MacFarlane Why is the internet so broken, and what could ever possibly fix it? In Internet for the People, leading tech writer Ben Tarnoff offers an answer. The internet is broken, he argues, because it is owned by private firms and run for profit. Google annihilates your privacy and Facebook amplifies right-wing propaganda because it is profitable to do so. But the internet wasn't always like this—it had to be remade for the purposes of profit maximization, through a years-long process of privatization that turned a small research network into a powerhouse of global capitalism. Tarnoff tells the story of the privatization that made the modern internet, and which set in motion the crises that consume it today. The solution to those crises is straightforward: deprivatize the internet. Deprivatization aims at creating an internet where people, and not profit, rule. It calls for shrinking the space of the market and diminishing the power of the profit motive. It calls for abolishing the walled gardens of Google, Facebook, and the other giants that dominate our digital lives and developing publicly and cooperatively owned alternatives that encode real democratic control. To build a better internet, we need to change how it is owned and organized. Not with an eye towards making markets work better, but towards making them less dominant. Not in order to create a more competitive or more rule-bound version of privatization, but to overturn it. Otherwise, a small number of executives and investors will continue to make choices on everyone’s behalf, and these choices will remain tightly bound by the demands of the market. It's time to demand an internet by, and for, the people now.
Internet for the People: The Fight for Our Digital Future
"For all the informational convenience the internet offers, it is deeply flawed. How can it be improved? Writer Ben Tarnoff proposes one possibility in this intriguing book, which urges the development of 'a public lane on the information superhighway.' It's worth checking out for yourself." – Seth MacFarlane Why is the internet so broken, and what could ever possibly fix it? In Internet for the People, leading tech writer Ben Tarnoff offers an answer. The internet is broken, he argues, because it is owned by private firms and run for profit. Google annihilates your privacy and Facebook amplifies right-wing propaganda because it is profitable to do so. But the internet wasn't always like this—it had to be remade for the purposes of profit maximization, through a years-long process of privatization that turned a small research network into a powerhouse of global capitalism. Tarnoff tells the story of the privatization that made the modern internet, and which set in motion the crises that consume it today. The solution to those crises is straightforward: deprivatize the internet. Deprivatization aims at creating an internet where people, and not profit, rule. It calls for shrinking the space of the market and diminishing the power of the profit motive. It calls for abolishing the walled gardens of Google, Facebook, and the other giants that dominate our digital lives and developing publicly and cooperatively owned alternatives that encode real democratic control. To build a better internet, we need to change how it is owned and organized. Not with an eye towards making markets work better, but towards making them less dominant. Not in order to create a more competitive or more rule-bound version of privatization, but to overturn it. Otherwise, a small number of executives and investors will continue to make choices on everyone’s behalf, and these choices will remain tightly bound by the demands of the market. It's time to demand an internet by, and for, the people now.
Digital inequality in communication during a time of physical distancing: The case of COVID-19
In times of physical distancing, such as during the COVID-19 pandemic, people are likely to turn to digital communication to replace in-person interactions. Yet, persisting digital inequality suggests that not everyone will be equally able or disposed to increasing digital communication during a public health crisis. Using survey data from a national sample of U.S. participants (N = 2,925) that we collected during the early months of the pandemic, we analyzed how sociodemographics, living arrangements, and Internet experiences and skills relate to increases and decreases in various digital communication methods. We find that people privileged in their socioeconomic status, their Internet skills and online experiences are more likely to increase and less likely to decrease digital communication during the pandemic. The findings illustrate how digital inequalities can put already disadvantaged groups at greater risk of diminished social contact during a public health crisis. We discuss the theoretical implications of our findings for digital inequality research, the practical implications for inclusive crisis responses, and directions for future research.

Positech@CSCW2026
People care about climate change, injustice, and humanitarian crises. The challenge is not apathy but capacity: sustained engagement with large-scale problems is psychologically costly, and social media architecture often amplifies awareness while providing few pathways to meaningful action.
Historical pragmatism and the internet
This article argues that the literature describing the internet revolution in the 1990s was characterized by the rhetoric of the technological sublime. This rhetoric suffered from three fatal flaws: (1) it was not sufficiently grounded in the historical development of technology; (2) it viewed the internet in isolation, failing to consider the wider technological context; and (3) it failed to examine the internet in view of the social, economic, religious and political circumstances of its users. Several examples from history are cited, demonstrating that changes in various systems for the production, dissemination and preservation of cultural information both border and deborder the world. The article suggests that if internet researchers take a pragmatic, historically grounded approach, they will discover that the introduction of internet technology can be seen to have similar consequences. While the technology overcomes many boundaries (of space and time, politics and economics), other social borders may be created at the same time. It is easier to see old boundaries coming down than to see new ones being erected. Rather than being swept by utopian or dystopian enthusiasms, the article insists that the really interesting discoveries are to be made in locating the subtle social shifts taking place, relatively unnoticed, as a consequence of technological change.

the chronically online will become a new underclass