In the WordPress world, when we look back an 2016 I think we’ll remember it as the year that we awoke to the importance of marketing. WordPress has always grown organically through word of mouth an…
2016 will be the year of conversational commerce
Nearly a year ago today, I wrote a post inventorying the forebears to what I believe has become the dominant trend of consumer computing apps in 2016, a trend that I dubbed Conversational Commerce …
The Challenges Of Growing A Plugin Business - FooPlugins
The business and our brand grew fast. In retrospect, I was extremely naive thinking that the growth would simply continue.
The Colorful History of WooCommerce
WooCommerce is the most popular e-commerce plugin for WordPress. But how did the journey begin? Was it always the top dog right from day one?
Is the online advertising bubble finally starting to pop?
I started calling online advertising a bubble in 2008. I made “The Advertising Bubble” a chapter in The Intention Economy in 2012. I’ve been unpacking what I figure ought to be ob…
Who sponsors Drupal development? (2015-2016 edition)
An in-depth analysis of how Drupal's development was sponsored between July 1, 2015 and June 30, 2016.
The blue-collar WordPress worker and the 2,500+ websites built to grow the CMS
I'm not foolish enough to think that the entirety of WordPress' growth is driven by our love for the software, but that we consultants are responsible for
FAIR, WordPress, and Knowing When to Stop
Over the past year, we, Karim & Joost, have written and talked extensively about the challenges facing WordPress. We’ve been critical. At times, very critical. Of leadership, of governance, of the way decisions are made and enforced. We stand by that criticism. Matt’s way of operating has, in our view, been harmful. It has led […]
Search, Discovery, Pills, and Portals
Solving the distribution crisis in marketing
Read the Docs 2016 Stats
Congrats, you made it through 2016! Read the Docs has been rolling along, and we’ve had another interesting year as well. For a quick summary: Our level of contributions and commits has gone down a good bit this year., Our traffic and user growth has been quite steady, which is particularly impre...
WordPress is at a Crossroads
I’ve been a WordPress user for nearly 14 years. I’ve watched as it has grown from a plucky little blogging platform struggling to compete…
Uniting the Tribes: Using Text for Marketing Insight
Words are part of almost every marketplace interaction. Online reviews, customer service calls, press releases, marketing communications, and other interactions create a wealth of textual data. But how can marketers best use such data? This article provides an overview of automated textual analysis and details how it can be used to generate marketing insights. The authors discuss how text reflects qualities of the text producer (and the context in which the text was produced) and impacts the audience or text recipient. Next, they discuss how text can be a powerful tool both for prediction and for understanding (i.e., insights). Then, the authors overview methodologies and metrics used in text analysis, providing a set of guidelines and procedures. Finally, they further highlight some common metrics and challenges and discuss how researchers can address issues of internal and external validity. They conclude with a discussion of potential areas for future work. Along the way, the authors note how textual analysis can unite the tribes of marketing. While most marketing problems are interdisciplinary, the field is often fragmented. By involving skills and ideas from each of the subareas of marketing, text analysis has the potential to help unite the field with a common set of tools and approaches.
I think Anthropic and OpenAI have found product-market fit
Anthropic are strongly rumored to be about to have their first profitable quarter. Stories are circulating of companies surprised at how expensive their LLM bills are becoming from usage by …
I think Anthropic and OpenAI have found product-market fit
Anthropic are strongly rumored to be about to have their first profitable quarter. Stories are circulating of companies surprised at how expensive their LLM bills are becoming from usage by …
Selling the American People: Advertising, Optimization, and the Origins of Adtech
How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet.Algorithms, data
Jessica Livingston – Why Startups Need to Focus on Sales, Not Marketing
The most important thing an early-stage startup should know about marketing is rather counterintuitive: that you probably shouldn’t be doing anything you’d use the term “marketing
There’s some conversation in the Atmosphere right now about how we turn @atproto.com projects into sustainable businesses. One of the biggest opportunities is sitting right in front of us: give publishers back the audience development business they spent the last 20 years outsourcing to platforms.
