The decline of the advertising supported internet is inevitable yet sad. Tech has been unique in being an equalizer. A poor Nigerian kid, a techie in the US or Jeff Bezos all used the same apps and websites. Now many charge $5-$15 per month creating a huge financial divide. Online advertising is a progressive form of taxation as the rich, mostly US-based consumers who buy goods & services from ads subsidized the internet for everyone else. We now live in the flat tax version of the internet.
“You Will:” A Macroeconomic Analysis of Digital Advertising
Abstract. An information-based model is developed where traditional and digital advertising finance the provision of free media goods and affect price comp
Internet for the People: The Fight for Our Digital Future
"For all the informational convenience the internet offers, it is deeply flawed. How can it be improved? Writer Ben Tarnoff proposes one possibility in this intriguing book, which urges the development of 'a public lane on the information superhighway.' It's worth checking out for yourself." – Seth MacFarlane Why is the internet so broken, and what could ever possibly fix it? In Internet for the People, leading tech writer Ben Tarnoff offers an answer. The internet is broken, he argues, because it is owned by private firms and run for profit. Google annihilates your privacy and Facebook amplifies right-wing propaganda because it is profitable to do so. But the internet wasn't always like this—it had to be remade for the purposes of profit maximization, through a years-long process of privatization that turned a small research network into a powerhouse of global capitalism. Tarnoff tells the story of the privatization that made the modern internet, and which set in motion the crises that consume it today. The solution to those crises is straightforward: deprivatize the internet. Deprivatization aims at creating an internet where people, and not profit, rule. It calls for shrinking the space of the market and diminishing the power of the profit motive. It calls for abolishing the walled gardens of Google, Facebook, and the other giants that dominate our digital lives and developing publicly and cooperatively owned alternatives that encode real democratic control. To build a better internet, we need to change how it is owned and organized. Not with an eye towards making markets work better, but towards making them less dominant. Not in order to create a more competitive or more rule-bound version of privatization, but to overturn it. Otherwise, a small number of executives and investors will continue to make choices on everyone’s behalf, and these choices will remain tightly bound by the demands of the market. It's time to demand an internet by, and for, the people now.
Internet for the People: The Fight for Our Digital Future
"For all the informational convenience the internet offers, it is deeply flawed. How can it be improved? Writer Ben Tarnoff proposes one possibility in this intriguing book, which urges the development of 'a public lane on the information superhighway.' It's worth checking out for yourself." – Seth MacFarlane Why is the internet so broken, and what could ever possibly fix it? In Internet for the People, leading tech writer Ben Tarnoff offers an answer. The internet is broken, he argues, because it is owned by private firms and run for profit. Google annihilates your privacy and Facebook amplifies right-wing propaganda because it is profitable to do so. But the internet wasn't always like this—it had to be remade for the purposes of profit maximization, through a years-long process of privatization that turned a small research network into a powerhouse of global capitalism. Tarnoff tells the story of the privatization that made the modern internet, and which set in motion the crises that consume it today. The solution to those crises is straightforward: deprivatize the internet. Deprivatization aims at creating an internet where people, and not profit, rule. It calls for shrinking the space of the market and diminishing the power of the profit motive. It calls for abolishing the walled gardens of Google, Facebook, and the other giants that dominate our digital lives and developing publicly and cooperatively owned alternatives that encode real democratic control. To build a better internet, we need to change how it is owned and organized. Not with an eye towards making markets work better, but towards making them less dominant. Not in order to create a more competitive or more rule-bound version of privatization, but to overturn it. Otherwise, a small number of executives and investors will continue to make choices on everyone’s behalf, and these choices will remain tightly bound by the demands of the market. It's time to demand an internet by, and for, the people now.
Why Voluntary Payment Will Never Beat Ads
The Boring Internet
The internet you grew up on isn't dying. A commercial veneer glued on top of it is.
The Boring Internet
The internet you grew up on isn't dying. A commercial veneer glued on top of it is.
Tim Berners-Lee Warns A.I. Could Kill the Web Economy as No One Visits Sites Anymore
As A.I. chatbots replace human readers, Tim Berners-Lee warns the World Wide Web’s ad-driven business model could collapse without reform.
AI may fatally wound web’s ad model, warns Tim Berners-Lee
Web inventor warns reliance on AI agents threatens multibillion-dollar revenues for Google and Meta
Welcome to the Post-Naive Internet Era
The grand idealism of the free and open internet might be over for now, but in its place falls a more practical mindset. Just like Silicon Valley’s entrepreneurs are entering their “Hard Tech” era, the people building web alternatives are also entering their Post-Naive Era. Here are the names to know.
'It's digital colonialism': how Facebook's free internet service has failed its users
Free Basics, built for developing markets, focuses on ‘western corporate content’ and violates net neutrality principles, researchers say
Broken by Design - Ad Tech and What We Can Do About It
This is the first banner ad. Created for an AT&T advertising campaign in 1994 by Wired Magazine it is perhaps the most influential thing to ever happen to the internet. No single thing has done more to change, deform, alter, or make sustainable the web. When it launched, it had a 44% CTR - that’s...
The Web Can Thrive Without Google’s Search Monopoly
Viable browsers and meaningful contributions to web standards can be sustained with more modest revenue streams, writes Alissa Cooper.
Eaten by the Internet
This book makes internet infrastructure visible as a force of political power, which is transforming the social world, from the bottom up—through fifteen chapters contributed by a global set of researchers, activists, and techies. We are living a unique moment: internet technologies are the default infrastructure for society, not just how we communicate but also how we organise our social life, politics, and economy, all the way down to our material environments, like cities. Our world is eaten by the internet. This means that those who control the internet control the bounds of public speech, economic production, social cohesion, and politics, making its infrastructure a core political terrain in the networked age. The book’s chapters cover a wide set of topics, spanning from the global politics of content moderation by internet infrastructure to the colonialism inherent in the race to plug the moon, from the harms wrought by blockchain companies in rural America to the particularities of online censorship across Asia. The chapters take on thorny topics, discussing power consolidation in the advertisement and cloud industry, the role of internet infrastructure in the war in Ukraine, and tech’s environmental impact—amongst others. In doing so, this book roots contemporary technology debates in the politics of internet infrastructure and urges us to ask how can we ensure our infrastructures sustain us, rather than consume us?
The internet has evolved to foster a fatal expectation: that the things we depend on every day are free. They aren't, but we're allowed to pretend they are with the help of ad-driven business models. The real cost is substantial, and can be measured in time, money, relationships, health, and more.
Fund Your Internet
fundyourinternet.org