Want an update on the Weekend at Bernie’s clown show that is W Social? No? Me neither, but here we are… So before we start, let’s recount the whole dystopian raison d’être of these Davosian clowns: to be a EU®opean “alternative to X” that – cue the 1984 theme tune – verifies your identity to ensure that only “real people” are on it (real is what your government says it is). Now, let’s fast forward to last week, when TikTok set up an account on W Social. That’s nice, isn’t it? One surveillance capitalist lending their support to another? Kumbaya and all that. The only problem? (spoiler alert), it wasn’t TikTok. (Shocking, I know.) The account, Identity Verified™ by EU X – sorry, W Social, was a spam account and immediately labelled as such by BlueSky moderators. (Don’t you love a “decentralised” system where a post on an EU server, accessed from another EU server, is moderated by our benevolent Big Brother in Trumpland, by the way? I know it just warms the cockles of my heart. So much sovereignty! But I digress…) So @_elena@mastodon.social calls them out (someone has to while @EUCommission@ec.social-network.europa.eu is busy preparing for their honeymoon after expressing their undying devotion to W Social recently on every social platform¹): https://mu.social/profile/elenarossini.com/post/3mqob7shxks2t Anna Zeiter – W CEO, Stanford’s own, and ex-eBay executive (such sovereignty) – replies with this absolute zinger: > “We are just verifying if some [sic] is a human and at least 18 years old. Users are then free to choose their own user name. This (human) user apparently chose the name TikTok.“ (https://mu.social/profile/anna.wsocial.eu/post/3mqoepm7m2k2z) Read that as many times as you like until it really sinks in. These incompetent clowns (dangerous competent clowns but incompetent clowns nevertheless) make people go through a ridiculous 13-step identity verification stage² and then… umm… you get to choose whatever identity you want. 🤡🤡🤡 Don’t get me wrong, I’m glad they’re incompetent. It would be worse if they were competent, given they’re a closed-source venture-capital-funded startup determined to prove your identity. > “Yes we have a business model, it’s not a philanthropy, we are not a B corp, we actually want to make money.” – Anna Zeiter³ But, what I want to know is this: Why has @EUCommission@ec.social-network.europa.eu embraced a proprietary, closed-source, corporate ghost town with 14,300 accounts, 90% of which have not posted even once (in other words, with only 1,259 accounts that have ever posted)⁴ when there is a thriving non-corporate fediverse with millions of active people on it. Could it have anything to do with identity verification, surveillance, and control? And if so, why can’t they even get that right? Looking forward to seeing how long @EUCommission@ec.social-network.europa.eu can drag the corpse of W Social around before people realise it’s dead. Oh, and how does this make the whole “European alternatives” thing look? Not good. Not because there aren’t excellent European alternatives but because the folks at the commission are either too clueless or too corrupt to recognise and support them. So, yeah, how’s your Monday going? ¹ e.g., https://mastodon.ar.al/@aral/116770333053823108, etc. ² https://aseachange.com/@elena/statuses/01KVD55YBYVM3B46ACQTECDMT2 ³ https://blog.elenarossini.com/the-untold-story-about-w-social-unconventional-beginnings-strategic-pitches-conflicting-signals/ (from the YouTube video that they since deleted. Nice transparency there, clowns.) ⁴ Run this script in Node 18+ to reproduce the numbers from their PDS yourself: https://codeberg.org/aral/gists/src/branch/main/wsocial-pds-stats.js Also see https://blog.elenarossini.com/w-social-a-broken-ghost-town/ and https://blog.elenarossini.com/w-social-fictional-metrics-and-the-beauty-of-open-data/ #WSocial #EU #sovereignty #socialMedia #socialNetworking #mastodon #fediverse #activityPub #ATProto #startups #EUCommission
Elena Rossini on GoToSocial ⁂ (@elena@aseachange.com)
[1 media attachment] Good morning Fedi friends. Is anybody curious about how the #WSocial experiment is going? You know, the private, for profit "European answer to X" endorsed by the European Commission, which is a fork of Bluesky and has quietly gone closed-source before its beta launch (à la #TruthSocial)? I've got numbers for you! Nearly two months in, W Social has almost the same number of accounts as #Eurosky... You know, the European fork of Bluesky that does NOT require government IDs to post. W Social: 23.5k accounts Eurosky: 24.8k accounts In order to post on W Social you need to provide your government ID and go through a 13-step verification process. So far 4.5k accounts are verified but only 2036 (as of this morning) have ever published a single post or reply. There is a handy website - https://pdsls.dev - that allows you to monitor the "firehose" of any ATproto-powered PDS. Inspired by @pallenberg and his awesome videos (example: https://mu.social/profile/palle.eurosky.social/post/3mskkqrrc522l) I have been comparing the live activities of the two networks. The difference is SHOCKING. W Social is largely a zombie, dormant network, with a high number of accounts that do not interact. Eurosky by contrast shows very lively activity. The screenshot I grabbed yesterday shows a side-by-side comparison of their firehose over a 27 minute period. W Social had a total of 240 events (follows, likes, posts...) whereas Eurosky registered 7596 events in the same time interval. A couple of days ago I downloaded their PDS and saw that 67,8% of their accounts have 0 follows, 0 followers and 0 posts. That's what I mean when I call it a "zombie network." W Social's CEO says they plan to start monetizing by introducing ads in 2027. WITH THESE NUMBERS?!? Sure Jan. I love how with the transparency of open data you can't really use the standard playbook of CEO hype and hubris. Because we can all see their numbers. And they are BAAAAD. I have been feeling…
Aral Balkan (@aral@mastodon.ar.al)
Attached: 1 image Needless to say, do not sign up for W or give them your ID information no matter how simple they eventually manage to make it. You simply don’t need to. You’re already in a far superior – non-corporate, federated – space. Do not sign up for W. And warn your friends. The only time you have any power to stop this is now. If they succeed in gaining network effects, you will be as powerless to stop them as you are with X. And yes, they’re just another venture capital funded surveillance capitalist, people farmer, and burgeoning Nazi Bar. They just happen to be based in the EU. (As Nazi Bars traditionally have been.) #WSocial #NoWNoX #surveillance #capitalism #BigTech #VC @_elena@mastodon.social https://mastodon.social/@_elena/116770291207686239
Elena Rossini 🌈 (@_elena@mastodon.social)
Do you remember the surprise announcement of a new social network in Davos this past January? Something that promised to be the "first" European social network? Its name is #WSocial and it's a fork of #Bluesky. Its founders have ties with European politicians - but there is no official involvement by the EU. You wouldn't know any of this from media reports because they all rehashed their talking points. So I wrote a post about it, dispelling some myths: https://blog.elenarossini.com/w-social-uncovered-the-reality-behind-the-hype/ #OpenWashing
Elena Rossini 🌈 (@_elena@mastodon.social)
Attached: 2 images Dear Fedi friends, Apologies for another toot about #WSocial but I am genuinely shaking right now. The @EUCommission@ec.social-network.europa.eu and its president Ursula von der Leyen have recently migrated their ATproto (Bluesky) accounts to W Social. I cannot fathom why they would pick a private enterprise whose leaders didn't even have ATproto accounts 3 months ago... and who are so open to having their users' data mined to train European AI models. My articles on them: 🔗 : https://blog.elenarossini.com/tag/w-social/ Wow. Just wow.
Elena Rossini 🌈 (@_elena@mastodon.social)
Attached: 1 image This was definitely NOT on my bingo card for this year: European Commission president Ursula von der Leyen taking a moment between G7 meetings to promote the launch of the closed-source, for-profit network #WSocial. 🔗 : https://web.archive.org/web/20260617083436/https://www.linkedin.com/posts/rentzhog_kind-of-cool-to-see-ursula-von-der-leyen-ugcPost-7472769475885461504-hwct/ I fear this may be a harbinger of things to come: MANDATORY AGE VERIFICATION for social media across Europe. I hope I'm wrong on this. #privacy #SurveillanceCapitalism #EUBigTech
Musk Threatened the EU, Europe Built Its X Rival in 6 Months!
W Social, Public Institutions and the Theater of European Digital Sovereignty
European public institutions are betting big on digital sovereignty and open source software. And yet they recently moved their Bluesky accounts to W Social, a private, for profit network owned by Swedish entrepreneurs that has quietly gone closed-source.
W Social uncovered: the reality behind the hype
An article dispelling myths about W Social, the new European platform that aims to rival X: it is a fork of Bluesky that shares many similarities with Eurosky and requires government ID to sign up.
W Social, public institutions and the theater of European digital sovereignty | Hacker News
And weirdly, there was never a peep about this in the press - while the W Social launch was on national news and a bunch of high-profile EU politicians immediately joined. What's going on here?
W Social – Public Beta Launch
This TikTok account pumped out fake war footage with AI — until CBC News investigated | CBC News
A TikTok account sharing AI-generated videos of explosions and burning cities has disappeared from the platform. But the type of content it hosted — what experts call “AI slop” — is still going strong.
After Eurosky: W Social connects social network for Europe to Bluesky technology
Bluesky's AT protocol forms the basis for an increasing number of social services. Now W Social aims to establish a European network for verified users.
Elena Rossini 🌈 (@_elena@mastodon.social)
#WSocial will open up their beta program today… and I have a SCOOP for you: it appears that they have quietly gone closed-source! This is ironic, considering that the @EUCommission@ec.social-network.europa.eu just unveiled their Tech Sovereignty Package, emphasizing the importance of #OpenSource. And yet they have migrated their main ATproto accounts to W Social - whose code can no longer be inspected! My full article - with a great analysis by @aral@mastodon.ar.al: 🔗: https://blog.elenarossini.com/w-social-public-institutions-and-the-theater-of-european-digital-sovereignty/ #FOSS #DigitalSovereignty #BigTech
Decentralized Social Media for 40 Million+ Users (with Bluesky’s Jay Graber)
Announcing eurosky.social accounts - launching January 2026. ✅ Managed by Eurosky, a European non-profit initiative ✅ Hosted on European cloud ✅ Governed by European law eurosky.social/register
Register for a eurosky.social account - one web identity, dozens of apps — eurosky
www.eurosky.social