







The world feels split into three buckets:
The platformization of cultural production: Theorizing the contingent cultural commodity
This article explores how the political economy of the cultural industries changes through platformization: the penetration of economic and infrastructural extensions of online platforms into the web, affecting the production, distribution, and circulation of cultural content. It pursues this investigation in critical dialogue with current research in business studies, political economy, and software studies. Focusing on the production of news and games, the analysis shows that in economic terms platformization entails the replacement of two-sided market structures with complex multisided platform configurations, dominated by big platform corporations. Cultural content producers have to continuously grapple with seemingly serendipitous changes in platform governance, ranging from content curation to pricing strategies. Simultaneously, these producers are enticed by new platform services and infrastructural changes. In the process, cultural commodities become fundamentally “contingent,” that is increasingly modular in design and continuously reworked and repackaged, informed by datafied user feedback.

The future for platform holders is cooperation, not just competition | Opinion
When an industry changes -- even quite radically -- it can be hard to pinpoint the moment that the shift began. There a…

Stuck in the middleware with you: the challenges of capitalizing a market-oriented approach to platform governance
T1 - Stuck in the middleware with you: the challenges of capitalizing a market-oriented approach to platform governance
Platformonomics - Dining Preferences of the Cloud and Open Source: Who Eats Who?
TL;DR: If the cloud didn’t eat Hadoop Inc., Pivotal and Red Hat, what explains their diminished prospects? Marc Andresseesssen’s “software is eating the world” has given rise to an entire technolog…

Exocapitalism: economies with absolutely no limits
There is a touch of destiny with this one. We have real…

Institute of Network Cultures | Ben Grosser: Planning the Exodus from Platform Realism
Thinking about the current state of platforms, I’m reminded of Mark Fisher’s articulation of capitalist realism, the idea that we don’t imagine or build alternatives to capitalism because we can no longer envision a world without it. Big tech, in a few short years, has managed to instill within the public a similar state of platform realism. So many are unable to imagine how global communication, media, search, etc. could ever function without the platforms. Despite a growing malaise, it’s become difficult for many to consider a world without big tech platforms as a viable conception of the future.

Platform Monopolies - AVC
There’s an article in the NY Times Sunday Business Section today that lays out a very important question we have all been dancing around but will increasingly be dealing with. The article is nominally about Amazon’s fight with Hachette but it is really about internet platforms and monopolies. The author of the NY Times piece […]
Design choices: Mechanism design and platform capitalism
Mechanism design is a form of optimization developed in economic theory. It casts economists as institutional engineers, choosing an outcome and then arranging a set of market rules and conditions to achieve it. The toolkit from mechanism design is widely used in economics, policymaking, and now in building and managing online environments. Mechanism design has become one of the most pervasive yet inconspicuous influences on the digital mediation of social life. Its optimizing schemes structure online advertising markets and other multi-sided platform businesses. Whatever normative rationales mechanism design might draw on in its economic origins, as its influence has grown and its applications have become more computational, we suggest those justifications for using mechanism design to orchestrate and optimize human interaction are losing traction. In this article, we ask what ideological work mechanism design is doing in economics, computer science, and its applications to the governance of digital platforms. Observing mechanism design in action in algorithmic environments, we argue it has become a tool for producing information domination, distributing social costs in ways that benefit designers, and controlling and coordinating participants in multi-sided platforms.

Implicit Feudalism — Rushkoff Archive
Too many of us think it doesn’t matter when a platform like X/Twitter has a single, all-powerful owner. Most of our online worlds are simply run by what we hope are benevolent dictators. After all, we figure, if we don’t like what they’re doing or allowing, we can just leave, right? But in most cases we’re just jumping from one rich dude’s idea for how the world should be to another rich dude’s idea for how the world should be.
The politics of ‘platforms’ - Tarleton Gillespie, 2010
Online content providers such as YouTube are carefully positioning themselves to users, clients, advertisers and policymakers, making strategic claims for what ...

Who Makes Money From Social Media?
Investigate platforms' revenue redistribution schemes.
Paul's Leaflets
There's a surprisingly nuanced discussion in development about the political economy of clients and servers in the Atmosphere
Platform Design: Interfaces, Incentives, Emergence & Second-Order Thinking
Platform design isn't just product design at scale. Learn the four concepts that set it apart—with a detailed Lego case study showing how great platforms enable creativity.

1% for the People
Capitalism is the undisputed powerplant of global prosperity. Since Adam Smith first described the “invisible hand” that allows economies to be efficiently self-organizing and self-renewing, every attempt to supplant it with a competing system has failed spectacularly.
Towards Platform Democracy: Policymaking Beyond Corporate CEOs and Partisan Pressure
Platforms can bring challenging and divisive policy issues to a new kind of democratic process, enabling a ‘people’s mandate’ for their policies and helping mitigate corporate and partisan power.

There's a pernicious belief, widely believed, that if a platform isn't on its way to becoming the biggest platform then it's on its way to failing. That belief is silly. So let's stop talking about Bluesky as if that belief is true.
We Needn't Have a One True Platform
www.aaronrosspowell.com