







Focus your product, rally your team, and unlock your strategic influence
The Illusion of Decisiveness
Why product teams spin in chaos despite a "clear" strategy

The Value of Getting Closer to the Work
Scaling The core problem of scaling a team is that not everyone can know everything. Scaling is the work of systematizing that – so that things are understandable, knowable. It’s turnin…

Unit Economics Handbook | Product Map
The Product Map Handbook is a valuable resource for product managers and entrepreneurs, offering practical insights into calculating and optimizing financial metrics across various business models. This comprehensive guide features the Unit Economics Canvas, a structured tool for analyzing and improving the profitability of business units.

There Are Actually Just Three Ways To Grow
Most brands obsess over distribution when the real growth comes from moves marketers can’t make alone

3 tactics for leading a team through uncertainty
Lessons learned leading a team through a bumpy acquisition.

Project vs. Product, Startup vs. Business
A couple of weeks ago I dropped into a thread by Mosh Lee, about how ATproto has too many projects and too few businesses. Yes! A few months ago I volunteered to help teams with ops or strategy, and k
Patterns of Strategy
Patterns of Strategy shows how the strategic fit between organisations drives strategic direction. It is essential reading for those who wish to understand how to manoeuvre their organisation to change its strategic fit to their advantage. The 80 ‘patterns’ of strategy help you explore options for collaboration and competition within your strategic ecosystem. A practical and authoritative guide, you can use it to plan and navigate your strategic future.

Founders Hub | Transform Finance
The founder playbook for building a company that lasts and stays true to why you started it. Research, case studies, and practical tools for incorporation, fundraising terms, board structure, ownership, and culture.
Guido X Jansen | Community Builder | Technical Ecosystems | DevRel Leadership
I help tech products turn developer and customer communities into product strategy. I build community functions: the strategy, the systems, and the teams to run them.

Conversations for Action | and Collected Essays
Conversations For Action and Collected Essays is a compilation of the seminal works by Dr. Fernando Flores during his tenure as CEO and President of Logonet Inc., an educational and coaching organization, and Business Design Associates, the pioneer management consulting firm in implementing large scale innovation processes and programs. The book is a response to the requests from many former students and clients over the years for the “papers” with Flores’ distinct framework for building teams, leaders, and organizations.
Scaling Engineering Teams: Lessons from Google, Facebook, and Netflix
After spending over a decade in engineering leadership roles at some of the world’s most chaotic innovation factories—Google, Facebook, and Netflix—I’ve learned one universal truth: scaling e…

Outline – Team knowledge base & wiki
A modern team knowledge base for your internal documentation, product specs, support answers, meeting notes, onboarding, & more…

A Strategy and Wardley Mapping Primer
If you're doing strategic work, think in terms of evolutionary flow — and learn to draw fast-and-dirty Wardley maps.

Bob Moesta - Jobs-to-be-Done Find Out the Why!
More organizations recognizing the value, more different communities outside the nuclear atproto dev community getting interested and BUILDING. Coalitions are growing. Big landmarks are being crossed like permissioned data and independent infrastructure. Folks are getting hired. We got this.