







The market you choose to serve is one of the most important factors for an early-stage startup. And for most technologists, it’s a blind …
Steve Blank How to Find a Market? Use Jobs-To-Be-Done as the Front End of Customer Discovery
Modern entrepreneurship began at the turn of the 21st century with the observation that startups aren’t smaller versions of large companies – large companies at their core execute known business mo…

The Rise of the Silicon Valley Small Business
What you need to know about the next big startup archetype
Introduction to Market Sizing - MaRS Startup Toolkit
Explore our full library for topics and insights beyond the bundled categories.


When to Design for Emergence
Market applications on the long-tail of user needs

Silicon Valley’s Best Kept Secret: Founder Liquidity
Ask most venture-backed founders why they get 10x more equity than employee #1, 100x more equity than employee #5, and 1000x more equity than employee #15, and you'll get the same answer: "I'M TAKING SO MUCH RISK, IT'S SO HARD TO START A COMPANY, I MADE A BIG MOVE!!!" And

Demystifying Revenue Leadership: The Role of a CRO in Differing Stages of a Startup - Eric Janssen
Exploring the changing role of a CRO in different stages of a startup's growth. - Sales by Eric Janssen
Excuse me, is there a problem?
Many startups fail despite identifying a real problem and building a product that solves that problem. This explains why, so you can avoid their fate.
Excuse me, is there a problem?
Many startups fail despite identifying a real problem and building a product that solves that problem. This explains why, so you can avoid their fate.
WRKSHP.tools | Startup Readiness Level
It is very difficult to judge how far a startup has progressed. What is needed is an evidence based, measurable progression towards a viable business, with clear next steps and milestones. The Startup Readiness Level (inspired by Steve Blank’s Investment Readiness Level) tries to give you that map.
Microsoft for Startups | Microsoft
Build fast, scale smart, and sell more with the cutting-edge AI, global customer experience, and deep enterprise experience of Microsoft. Get started today.
What is the best way to fund your startup?
47 votes, 44 comments. If you’re married or have kids starting a business can be a lot harder. You have more to lose and more people depending on…
I think Anthropic and OpenAI have found product-market fit
Anthropic are strongly rumored to be about to have their first profitable quarter. Stories are circulating of companies surprised at how expensive their LLM bills are becoming from usage by …
I think Anthropic and OpenAI have found product-market fit
Anthropic are strongly rumored to be about to have their first profitable quarter. Stories are circulating of companies surprised at how expensive their LLM bills are becoming from usage by …
How We Evaluate Companies: Our 8 T Framework
When evaluating startups for investment, byFounders uses its 8 T framework to structure their thinking. Looking for funding for your startup? Check it out!

Sidecar funds, corporate vehicles, club deals: how do startup studios get financed?
As explained in The Rise of Startup Studios, a white paper published by The Global Startup Studio Network in 2019, the term “startup…
