The market you choose to serve is one of the most important factors for an early-stage startup. And for most technologists, it’s a blind …
Jessica Livingston – Why Startups Need to Focus on Sales, Not Marketing
The most important thing an early-stage startup should know about marketing is rather counterintuitive: that you probably shouldn’t be doing anything you’d use the term “marketing
12 Things I Learned from Chris Dixon about Startups | Andreessen Horowitz
#1 “If everyone loves your idea, I might be worried that it’s not forward thinking enough.” Anyone thinking about starting a business should be searching for mispriced opportunities. While markets are mostly efficient in eliminating opportunities for extraordinary profit, there are always areas of an economy in which there are significant uncertainty. These areas are...
Why Founders Market Their Products Too Late
Founders predictably underestimate the importance of hiring marketers. Here’s why many startups don’t get round to marketing their product…
Field Guide
The Startup Field Guide provides essential tools and insights to support early-stage founders on their journey to success.
Steve Blank How to Find a Market? Use Jobs-To-Be-Done as the Front End of Customer Discovery
Modern entrepreneurship began at the turn of the 21st century with the observation that startups aren’t smaller versions of large companies – large companies at their core execute known business mo…
Why Product Market Fit Isn't Enough — Brian Balfour
I’ve been lucky to have been part of building, advising, or investing in 40+ tech companies in the past 10 years. Some $100M+ wins. Some, complete losses. Most end up in the middle. One of my main observations is that there are certain companies where growth seems to come easily, like gui
Financial Modeling for Startups: An Introduction | Fivecast Financial
Founders and executives of new companies, particularly those seeking to raise capital, will inevitably be confronted with the prospect of building a financial model. The goal of this guide is to give you an idea of what a financial model is, why you might want one, and how to go about building one.
The Startup Marketing Checklist
I tried dozens of side projects before starting Draft.dev, and now I’ve worked with hundreds of early-stage startups and established enterprises to help with growth marketing. So, a lot of founders ask me how to get started in marketing when your marketing budget is small and your product is new. I created this list to […]
When To Join A Startup
<p>Something has changed in the last few years which has made an increasing number of people want to join startups. It seemed to start around ...
The Rise of the Silicon Valley Small Business
What you need to know about the next big startup archetype
Introduction to Market Sizing - MaRS Startup Toolkit
Explore our full library for topics and insights beyond the bundled categories.
When to Fold: The Cost of Failing Slow in a Startup
Failing Slow: Why One Founder Regretted Keeping His Startup Alive
Solving the "marketplace" business model - @ASmartBear
I'm amazed how many startups follow the "marketplace" pattern but don't acknowledge or address the peculiar difficulties of that model. Here's some guidance.
All Things Sales! 16 Mini-Lessons for Startup Founders | Andreessen Horowitz
As a former CEO and software engineer (Citrix, XenSource, VERITAS, etc.), board member of GitHub (recently acquired by Microsoft), and lecturer in management at the Stanford Graduate School of Busines, a16z general partner Peter Levine is constantly asked “Why sales?” by entrepreneurs and technical founders. He himself used to hold the “engineer-centric” view that if...
When to Design for Emergence
Market applications on the long-tail of user needs
