The use of topographical intelligence in business strategy
A Strategy and Wardley Mapping Primer
If you're doing strategic work, think in terms of evolutionary flow — and learn to draw fast-and-dirty Wardley maps.
Wardley map
A Wardley map is a map for business strategy.[1] Components are positioned within a value chain and anchored by the user need, with movement described by an evolution axis.[2] Wardley maps are named after Simon Wardley who created the technique at Fotango in 2005 having created the evolutionary framing the previous year.[3][4] The technique was further developed within Canonical UK between 2008 and 2010[5][independent source needed] and components of mapping can be found in the "Better for Less" paper published in 2010.[6]
Wardley Maps & Pace Layering for Senior Tech Leads and Engineering Leaders
Intro to both tools, why they exist, how they overlap and pragmatic tips how to use them and when
Commodity Intelligence
The seductiveness of “general intelligence” is rooted in a costly category error
Google maps the future of AI agents: Five lessons for businesses
Google's groundbreaking white paper reveals how AI agents leverage advanced reasoning, real-time data access and autonomous decision-making.
How to organise your teams - Wardley Maps
The dangerous path to Explorers, Villagers and Town Planners — by Simon Wardley.
Google v Microsoft: the battle of AI business models
The search giant’s vertically integrated approach is beginning to pay off
THE BRAND GAP — MARTY NEUMEIER
How to bridge the distance between business strategy and design
Having no Strategy is a Strategy in Ottawa
What I said at my recent keynote for the Ottawa Tech Investment Summit — and what the government said three days later.
The CEO’s Guide to Generative AI: Cost of compute
The IBM Institute for Business Value uses data-driven research and expert analysis to deliver thought-provoking insights to leaders on the emerging trends that will determine future success.'
Crossing the River by Feeling the Stones - Simon Wardley
The continued search for Spime Script
The rants and raves of Simon Wardley on Evolution, Technology, Economics and Business
