Most brands obsess over distribution when the real growth comes from moves marketers can’t make alone
Search, Discovery, Pills, and Portals
Solving the distribution crisis in marketing
Brands using AI-generated influencers to promote products on social media
Investigation finds AI content that purports to show genuine customers, prompting calls for greater transparency
Bluesky follower sales websites
As Bluesky grows, so does the spam industry orbiting it
Introduction to Market Sizing - MaRS Startup Toolkit
Explore our full library for topics and insights beyond the bundled categories.
Coopting Disruption
Our economy is dominated by five aging tech giants – Alphabet, Amazon, Apple, Meta, and Microsoft. In the last twenty years, no company has commercialized a new
All product ventures incubated in the Muni collective (like Weird inc.) are designed first and foremost to Do Good by means of radical openness.
Steve Blank How to Find a Market? Use Jobs-To-Be-Done as the Front End of Customer Discovery
Modern entrepreneurship began at the turn of the 21st century with the observation that startups aren’t smaller versions of large companies – large companies at their core execute known business mo…
The Market Curve
The market you choose to serve is one of the most important factors for an early-stage startup. And for most technologists, it’s a blind …
Has Substack’s subscription model really “maxed out?”
Scott Carney and Taylor Lorenz posted on Substack about downward subscriber trends they’re seeing. Carney pins it on subscription fatigue and feeling like “The only way to grow is to pillage the paid subscribers from other creators.” Lorenz questions Substack’s direction, saying “more and more like this app is becoming another social media feed.” When we recently wrote about writers who are leaving Substack, they mentioned control, pricing, and the social feature creep among their reasons for choosing competitors like Ghost and Behiiv. [Link: Writers are fleeing the Substack Tax | https://www.theverge.com/tech/927294/substack-tax-ghost-beehiiv | The Verge]
The Four Big Risks | Silicon Valley Product Group
In the first edition of my book, INSPIRED, I discussed how successful products are valuable, usable and feasible, where I defined “valuable” as both valuable to customers and valuable to your business. While it’s easy to remember these three attributes, over the years I’ve come to believe that it was obscuring some pretty serious risks and...
Coca-Cola's new identity by JKR proves that sometimes the smartest rebrand is barely a rebrand at all — BP&O - Branding, Packaging and Opinion
Brand identity refresh, packaging, typography and advertising for Coca-Cola by JKR. Reviewed for BP&O by Emily Gosling.
BETTER THAN FREE | Edge.org
This super-distribution system has become the foundation of our economy and wealth. The instant reduplication of data, ideas, and media underpins all the major economic sectors in our economy, particularly those involved with exports — that is, those industries where the US has a competitive advantage. Our wealth sits upon a very large device that copies promiscuously and constantly.
I think Anthropic and OpenAI have found product-market fit
Anthropic are strongly rumored to be about to have their first profitable quarter. Stories are circulating of companies surprised at how expensive their LLM bills are becoming from usage by …