Most brands obsess over distribution when the real growth comes from moves marketers can’t make alone
Search, Discovery, Pills, and Portals
Solving the distribution crisis in marketing
Why Product Market Fit Isn't Enough — Brian Balfour
I’ve been lucky to have been part of building, advising, or investing in 40+ tech companies in the past 10 years. Some $100M+ wins. Some, complete losses. Most end up in the middle. One of my main observations is that there are certain companies where growth seems to come easily, like gui
Before You Grow | Y Combinator
Startups are defined by growth [http://www.paulgraham.com/growth.html], but growth isn’t step one in building a great company. If you focus on trying to grow before you make a product people love, you are unlikely to succeed. We’ve said this before, but it’s worth repeating–many founders hurt their companies by focusing on growth too soon. I’m not saying don’t grow at all–getting people to use your product, even in its earliest form, will help you better understand what your customers want. Bu
Why Founders Market Their Products Too Late
Founders predictably underestimate the importance of hiring marketers. Here’s why many startups don’t get round to marketing their product…
The Challenges Of Growing A Plugin Business - FooPlugins
The business and our brand grew fast. In retrospect, I was extremely naive thinking that the growth would simply continue.
Introducing The Unusual Method
From Unusual Ventures’ inception, our mission has been clear: to redefine seed stage investing and build a firm that would provide founders with a distinct advantage through the hardest leg of a startup journey—from Idea to Product Market fit. Today we’ve taken an important step towards fulfilling our mission. We are proud to officially make available The Unusual Method and our Unusual Field Guide.
Why Do the Biggest Companies Keep Getting Bigger? It’s How They Spend on Tech
The secret of success for Amazon, Google and Microsoft is how much they invest in their own technology.
Find a Growth Hacker for Your Startup
Once startups are ready to scale, their biggest challenge is often hiring someone capable of leading the growth charge. A marketer with the right talents and approach can kick some serious ass once product-market fit and an efficient conversion/monetization process have been proven. But the problem is that most startups try to hire for skills
Brands using AI-generated influencers to promote products on social media
Investigation finds AI content that purports to show genuine customers, prompting calls for greater transparency
Jessica Livingston – Why Startups Need to Focus on Sales, Not Marketing
The most important thing an early-stage startup should know about marketing is rather counterintuitive: that you probably shouldn’t be doing anything you’d use the term “marketing
Bluesky follower sales websites
As Bluesky grows, so does the spam industry orbiting it
On Independence
No brand money. No affiliates. No investors. The rules Worse on Purpose runs on.
WP Growth Council
In the WordPress world, when we look back an 2016 I think we’ll remember it as the year that we awoke to the importance of marketing. WordPress has always grown organically through word of mouth an…
Introduction to Market Sizing - MaRS Startup Toolkit
Explore our full library for topics and insights beyond the bundled categories.
Three notes: (1) this is not *just* marketing. These guys really do mean it. They are convinced they’ve built a vengeful digital god. (2) but also they’re a cult. They are not impartial scientific experts. (3) and one of the byproduct of their endless confidence is marketing hype.
Alejandra Caraballo
The alarms are all flashing red.
