Learn the creative and inventive ways brands are using the Games as a Service (GaaS) business model to monetize video games and get in front of customers.
The optimistic view that indie games are in a golden age right now – How To Market A Game
It has been a rough couple of years in the games industry with layoffs and studio closures. However, from the perspective of a single-I or small team, we are in the middle of a golden age and most developers don’t realize it.
5 top gaming investors explain how the pandemic is reshaping MMOs and social games | TechCrunch
Now that the COVID-19 pandemic has forced millions into isolation, video games are seeing a surge in usage as people seek entertainment and social
Online Gaming: The Rise of a Multi-Billion Dollar Industry
By 2022, the online gaming market is expected to rake in $196 billion in revenue, more than box office and recorded music revenues combined.
Let’s start talking about advertising games to women
This has been a subject that’s been buzzing around in my head for a while. Should we focus on advertising more games specifically to women, in which case, what would this look like and is it …
7 Reasons Why Video Gaming Will Take Over — MatthewBall.co
It’s replicating the most lucrative entertainment businesses on earth… and then adding a lot more.
Game Theory
Game theory is the study of the ways in which interactingchoices of economic agents produce outcomeswith respect to the preferences (or utilities) ofthose agents, where the outcomes in question might have been intendedby none of the agents. The meaning of this statement will not be clearto the non-expert until each of the italicized words and phrases hasbeen explained and featured in some examples. Doing this will be themain business of this article. First, however, we provide somehistorical and philosophical context in order to motivate the readerfor the technical work ahead.
Exploitative Game Design: Beyond the F2P Debate
The past few months have seen a torrent of articles about Free-to-Play business models, often discussed alongside issues of ethics in games (for example: 1, 2, 3, 4, 5). These pieces have addressed the effect on addiction-prone players or children, the possibility of corrupting artistic intent, the sheer amount of money being spent, and other advantages and dangers of F2P. While all of this is relevant, I fear that we’re focusing too much on F2P and glossing over the wider ethical issues in game design.
The cult of the cookie clicker: When is a game not a game?
There's a growing obsession online with cookies, imaginary chocolate chip cookies.
The Future of Games is an Instant Flash to the past
The success of an open source browser game called Friday Night Funkin tells us where "instant games" might go. Hint: we've been here before.
A speech about Free-to-Play game design
About a month ago, I gave a speech at Creative Mornings in Portland about the way the Free-to-Play business model affects game design. I compared games to television, looking at the way television business models have drastically affected the composition of those shows.
Over three billion people worldwide now play video games, study reports
By mid-2020, the number of people playing video games had grown to 3.1 billion, according to DFC Intelligence. Considering that in July the total population of the Earth exceeded 7.8 billion, just under 40% are familiar with games. Analysts point out that almost half of the accounted three billion are those who play only on […]
Unity Technologies Aims to Bring Video Game Tools Into the Real World
The video game software leader is pushing to sell tools for making virtual worlds to marketers, architects and car makers
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An open data standard for describing video games and their data on ATProto.
A developer's guide to releasing a game on Steam
If you're an independent developer who prefers a premium business model, there's an excellent chance that your business…
Game Platforms | Game Developer
Explore the latest news and expert commentary on Game Platforms, brought to you by the editors of Game Developer
