A couple of weeks ago I dropped into a thread by Mosh Lee, about how ATproto has too many projects and too few businesses. Yes!
Feature / Product / Business: A Framework for Sustainable ATProto Projects | ATmosphereConf VODs
The ATProto community built a ton of great features and products over the past year! For our next trick, let's mature them into products and businesses. In this talk, you'll get a practical framework for understanding whether what you're building should be a feature, product, or business, plus concrete funding models at each layer to keep your work going and growing. (More in this thread: https://bsky.app/profile/mosh.bsky.social/post/3mckiat2ne22q)
Build the thing you wish to see in the world
For most of my career, I've been confusing building products with building businesses—and that confusion kept me from pursuing a lot of ideas. Two weeks off helped me realize that not everything needs to be a startup, and some of the best things we build are the ones we build just because we want them to exist.
When your project isn’t making money
It might be that you’re losing money on every sale (Which means that each and every item you sell, every service you perform, costs you money. Bigger won’t make you better…) Becau…
Excuse me, is there a problem?
Many startups fail despite identifying a real problem and building a product that solves that problem. This explains why, so you can avoid their fate.
Excuse me, is there a problem?
Many startups fail despite identifying a real problem and building a product that solves that problem. This explains why, so you can avoid their fate.
Ideas on a Financially Sustainable Atproto | Alex | Offprint
Explore a new funding model for Atproto that moves beyond grants and VC. Discover how StratosFund enables sustainable, community-driven open-source development.
The Startup Marketing Checklist
I tried dozens of side projects before starting Draft.dev, and now I’ve worked with hundreds of early-stage startups and established enterprises to help with growth marketing. So, a lot of founders ask me how to get started in marketing when your marketing budget is small and your product is new. I created this list to […]
From Attention to Intention - The Open Garden
Exploring business models for atproto and the open social web
Open Sourcing our Company Handbook: read on to know why
In this post we’re explaining the reasons we decided to open s...
RECONSIDER
About 12 years ago, I co-founded a startup called Basecamp: A simple project collaboration tool that helps people make progress together, sold on a monthly subscription. It took a part of some people’s work life and made it a little better. A little nicer than trying to manage a project over…
yk the atproto space is kinda a great example of how corporate involvement can be a double edged sword. its gotten a lot bigger relative to how long its been around compared to a lot of other similar tech stuff. but god the corporate and hustle culture that exists in big parts of the community is 😭
One thing I continue to see missing in many atproto discussions is some of the things businesses need. Example: I see website builders but I haven't seen permission-ed logins for multiple people to access them. Ways for a publication to have mult authors & the journalists to also own their content.
There are two questions you need to answer when building something new: who is this for, and where is the money going to come from? Some longer thoughts on my exchange with @mosh.bsky.social about the ATproto ecosystem, and its needing a business focus. numergent.com/2026-08/Project-Product-Start…
Project vs. Product, Startup vs. Business
numergent.com
