







AI can already beat humans in many measures of creativity. Let's use that to our advantage.

The Myth of the Instant Cake Mix
How to think about creative tooling in the new world of generative AI

ETCH
We believe technology should serve humanity and that human creativity is essential and irreplaceable. We support the ethical development and deployment of AI by funding protective technologies and translating research into real-world tools for creative communities.

The Power of Art in the AI Age
On 21st-Century Painting and the Backlash Against the Thinking Machines

Why You Should Stop Using AI Art Generators
Creating art by just telling an AI what to do is a compelling idea. However, there are lots of reasons why we should stop using AI art generators.

Combinatorial Creativity
Combinatorial creativity recombines existing ideas to spark novel, valuable innovations in cognition, AI, and design.

The Impact of Artificial Intelligence on Human Thought
This research paper examines, from a multidimensional perspective (cognitive, social, ethical, and philosophical), how AI is transforming human thought. It highlights a cognitive offloading effect: the externalization of mental functions to AI can reduce intellectual engagement and weaken critical thinking. On the social level, algorithmic personalization creates filter bubbles that limit the diversity of opinions and can lead to the homogenization of thought and polarization. This research also describes the mechanisms of algorithmic manipulation (exploitation of cognitive biases, automated disinformation, etc.) that amplify AI's power of influence. Finally, the question of potential artificial consciousness is discussed, along with its ethical implications. The report as a whole underscores the risks that AI poses to human intellectual autonomy and creativity, while proposing avenues (education, transparency, governance) to align AI development with the interests of humanity.

AI is not superhuman
What metaphor should drive the field of AI research?

AI is not a tool.
"Like all tools, it has its pros and cons. It brings about radical changes, but we'll adapt." This cliché was true for previous technologies. But it isn’t necessarily true for AI. A tool extends the human body or percept...

What Makes Us Smart?
Human creativity does not solely rely on our individual cognitive abilities, but instead emerges from the recombination of ideas, practices, and approaches that result from social interactions and id...

Why A.I. Isn’t Going to Make Art
To create a novel or a painting, an artist makes choices that are fundamentally alien to artificial intelligence.

Why A.I. Isn’t Going to Make Art
To create a novel or a painting, an artist makes choices that are fundamentally alien to artificial intelligence.

‘My son genuinely believed it was real’: Parents are letting little kids play with AI. Are they wrong?
Some believe AI can spark their child’s imagination through personalized stories and generative images. Scientists are wary of its effect on creativity

The Omg Lol Times · We have to talk about AI “art”
Note: In this post I’m going to use the term “AI” as a lazy shorthand for “generative content creation via large-scale pre-trained models” because time is tight and I’ve got arthritis. I know it’s not really “AI”, but please, let me give my typing fingers a break here.
Machine god metaphors eat your brain
There are other ways of thinking about AI

derek guy on Twitter / X
I suspect we're approaching a time where if you want to protect creative work, it has to be something that can't be digitized. AI has made is so that creative works speed run through the lifecycle from cool to cliche in a matter of months. This contributes to our cultural… https://t.co/HJYL6Tj6t4— derek guy (@dieworkwear) September 19, 2026