The Dark Forest Theory of the Internet

The Dark Forest Anthology of the Internet

A book about how to survive on the internet. It’s about the cozy web, the dark web, the dark forest, the clear net, the dark net, and a new social world emerging around us. This is the Dark Forest Anthology of the Internet.

Enter the Dark Forest

If you’ve managed to find your way here, you are likely familiar with the Dark Forest Theory of the Internet. You may not yet know it by name but you know it by vibe. Dark Forests are online gathering spaces that are non-indexed, non-optimized and hidden from public view. They are typically hosted in

The Internet Transition

The Internet is allowing us to build a richer, more complex society but the way in which we Internet today is failing to support the governance systems that a more complex world requires. I take a look at why these issues are related, try to develop an intuition for a way forward, and point at the emerging field that is coming together to build that future.

Shifts in U.S. Social Media Use, 2020–2024: Decline, Fragmentation, and Enduring Polarization

The social media ecosystem appears to be in flux. Twitter’s rebranding to X has come to symbolize a broader reorganization of online publics – political reshuffling, user attrition, and uncertainty over the role of legacy platforms. Simultaneously, the shift from text-based, networked feeds toward algorithmically curated, short-form video has accelerated, with TikTok setting the pace for the wider ecosystem [18, 14, 16]. At the same time, everyday communication increasingly migrates from large, open networks to semi-private spaces such as group chats and messaging apps. Commentators describe a digital public sphere in transition: smaller, more fragmented, less dominated by traditional social networking sites, and rise of more broadcast-oriented forms of media – with some even suggesting that we are seeing the beginning of the end of the social media era.

Internet for the People: The Fight for Our Digital Future

"For all the informational convenience the internet offers, it is deeply flawed. How can it be improved? Writer Ben Tarnoff proposes one possibility in this intriguing book, which urges the development of 'a public lane on the information superhighway.' It's worth checking out for yourself." – Seth MacFarlane Why is the internet so broken, and what could ever possibly fix it? In Internet for the People, leading tech writer Ben Tarnoff offers an answer. The internet is broken, he argues, because it is owned by private firms and run for profit. Google annihilates your privacy and Facebook amplifies right-wing propaganda because it is profitable to do so. But the internet wasn't always like this—it had to be remade for the purposes of profit maximization, through a years-long process of privatization that turned a small research network into a powerhouse of global capitalism. Tarnoff tells the story of the privatization that made the modern internet, and which set in motion the crises that consume it today. The solution to those crises is straightforward: deprivatize the internet. Deprivatization aims at creating an internet where people, and not profit, rule. It calls for shrinking the space of the market and diminishing the power of the profit motive. It calls for abolishing the walled gardens of Google, Facebook, and the other giants that dominate our digital lives and developing publicly and cooperatively owned alternatives that encode real democratic control. To build a better internet, we need to change how it is owned and organized. Not with an eye towards making markets work better, but towards making them less dominant. Not in order to create a more competitive or more rule-bound version of privatization, but to overturn it. Otherwise, a small number of executives and investors will continue to make choices on everyone’s behalf, and these choices will remain tightly bound by the demands of the market. It's time to demand an internet by, and for, the people now.

Internet for the People: The Fight for Our Digital Future

"For all the informational convenience the internet offers, it is deeply flawed. How can it be improved? Writer Ben Tarnoff proposes one possibility in this intriguing book, which urges the development of 'a public lane on the information superhighway.' It's worth checking out for yourself." – Seth MacFarlane Why is the internet so broken, and what could ever possibly fix it? In Internet for the People, leading tech writer Ben Tarnoff offers an answer. The internet is broken, he argues, because it is owned by private firms and run for profit. Google annihilates your privacy and Facebook amplifies right-wing propaganda because it is profitable to do so. But the internet wasn't always like this—it had to be remade for the purposes of profit maximization, through a years-long process of privatization that turned a small research network into a powerhouse of global capitalism. Tarnoff tells the story of the privatization that made the modern internet, and which set in motion the crises that consume it today. The solution to those crises is straightforward: deprivatize the internet. Deprivatization aims at creating an internet where people, and not profit, rule. It calls for shrinking the space of the market and diminishing the power of the profit motive. It calls for abolishing the walled gardens of Google, Facebook, and the other giants that dominate our digital lives and developing publicly and cooperatively owned alternatives that encode real democratic control. To build a better internet, we need to change how it is owned and organized. Not with an eye towards making markets work better, but towards making them less dominant. Not in order to create a more competitive or more rule-bound version of privatization, but to overturn it. Otherwise, a small number of executives and investors will continue to make choices on everyone’s behalf, and these choices will remain tightly bound by the demands of the market. It's time to demand an internet by, and for, the people now.

Against the dark forest

The complex of ideas I’m going to call the Dark Internet Forest emerges from mostly insidery tech thinking, but from multiple directions.

My journey to the heart of the forgotten internet

Slowly but surely, huge swaths of the internet are vanishing. But the artefacts of the early web are still out there, and they have lessons for the future.

Dead Forest Theory

Internet darkness is turning into deadness and time is running out

🔭🖤🚀 Social media’s next evolution: decentralized, open-source, and scalable

How Blacksky grew to millions of users without spending a dollar

The Extended Internet Universe

The Internet is now a very complicated place

The Extended Internet Universe

The Internet is now a very complicated place

Eaten by the Internet

This book makes internet infrastructure visible as a force of political power, which is transforming the social world, from the bottom up—through fifteen chapters contributed by a global set of researchers, activists, and techies. We are living a unique moment: internet technologies are the default infrastructure for society, not just how we communicate but also how we organise our social life, politics, and economy, all the way down to our material environments, like cities. Our world is eaten by the internet. This means that those who control the internet control the bounds of public speech, economic production, social cohesion, and politics, making its infrastructure a core political terrain in the networked age. The book’s chapters cover a wide set of topics, spanning from the global politics of content moderation by internet infrastructure to the colonialism inherent in the race to plug the moon, from the harms wrought by blockchain companies in rural America to the particularities of online censorship across Asia. The chapters take on thorny topics, discussing power consolidation in the advertisement and cloud industry, the role of internet infrastructure in the war in Ukraine, and tech’s environmental impact—amongst others. In doing so, this book roots contemporary technology debates in the politics of internet infrastructure and urges us to ask how can we ensure our infrastructures sustain us, rather than consume us?

The Attention Forum: October 23/24th 2025

The internet was initially sold to us as a force for connection – a borderless, democratizing set of technologies that would amplify voices, allow us to spread ideas, and strengthen civil society.