Do Science <i>Kardashians</i> Get Citation Premium? Self‐Fulfilling Effects of Social Media on Scientific Impact

Social media promotion improves job market outcomes

Social media has transformed how academics disseminate research, but its effect on academic job outcomes remains unclear. Previous research has shown correlations between social media exposure and metrics like citation counts, but these relationships may be confounded by unobserved factors such as researcher quality or access to professional networks. We examine whether social media promotion causally affects job market outcomes in economics through a field experiment on Twitter (now X). We first collect tweets about job market papers from 519 candidates and post them from a dedicated account. We then randomize half of the posts to be quote-tweeted by established economists in the candidates’ fields, and measure the effects on both online visibility and hiring outcomes. We find that posts in the treatment group receive 441% more views and 303% more likes than those in the control group. Candidates whose posts were assigned to be quote-tweeted receive one additional flyout invitation compared to the control group average of 5.4 flyouts. Furthermore, women in the treatment group receive 0.9 more job offers than women in the control group, who receive 3 offers on average. Exploring mechanisms, we find that academic reputation drives these results, with stronger effects for quote-tweets from highly cited scholars and for candidates from top institutions. Our findings suggest social media promotion causally increases research visibility and improves academic job market outcomes.

A call for broadening the altmetrics tent to democratize science outreach

Common altmetrics indices are limited and biased in the social media that they cover. In this Perspective, we highlight how and why altmetrics should broaden its scope to provide more reliable metrics for scientific content and communication.

The strain on scientific publishing

Scientists are increasingly overwhelmed by the volume of articles being published. Total articles indexed in Scopus and Web of Science have grown exponentially in recent years; in 2022 the article total was approximately ~47% higher than in 2016, which has outpaced the limited growth - if any - in the number of practising scientists. Thus, publication workload per scientist (writing, reviewing, editing) has increased dramatically. We define this problem as the strain on scientific publishing. To analyse this strain, we present five data-driven metrics showing publisher growth, processing times, and citation behaviours. We draw these data from web scrapes, requests for data from publishers, and material that is freely available through publisher websites. Our findings are based on millions of papers produced by leading academic publishers. We find specific groups have disproportionately grown in their articles published per year, contributing to this strain. Some publishers enabled this growth by adopting a strategy of hosting special issues, which publish articles with reduced turnaround times. Given pressures on researchers to publish or perish to be competitive for funding applications, this strain was likely amplified by these offers to publish more articles. We also observed widespread year-over-year inflation of journal impact factors coinciding with this strain, which risks confusing quality signals. Such exponential growth cannot be sustained. The metrics we define here should enable this evolving conversation to reach actionable solutions to address the strain on scientific publishing.

Shreya Shankar on Twitter / X

This problem has gotten significantly worse. As Twitter and other social media have become primary channels for sharing research, academics are now expected to make the same ideas legible and appealing to both the general public (to go "viral") and senior scholars (to get the… https://t.co/zPF3tKzbVa— Shreya Shankar (@sh_reya) July 25, 2026

Scientific production in the era of Large Language Models

Large Language Models (LLMs) are rapidly reshaping scientific research. We analyze these changes in multiple, large-scale datasets with 2.1M preprints, 28K peer review reports, and 246M online accesses to scientific documents. We find: 1) scientists adopting LLMs to draft manuscripts demonstrate a large increase in paper production, ranging from 23.7-89.3% depending on scientific field and author background, 2) LLM use has reversed the relationship between writing complexity and paper quality, leading to an influx of manuscripts that are linguistically complex but substantively underwhelming, and 3) LLM adopters access and cite more diverse prior work, including books and younger, less-cited documents. These findings highlight a stunning shift in scientific production that will likely require a change in how journals, funding agencies, and tenure committees evaluate scientific works.

Ali Sina Önder on Twitter / X

Does your social media visibility affect your citations? Yes because social media visibility enhances your "expert" status. Here is the brand new paper with @econ_lessmann and Max Rose: https://t.co/KJaxgOaAYQ @davidstadelmann @MishaTeplitskiy @csugimoto @voxeu @AntonioFatas pic.twitter.com/kioHRJ0gYH— Ali Sina Önder (@asonder79) May 3, 2026

Citing Less Critically: LLMs Reshape the Rhetoric and Reach of Scientific Citation

Scientific citations carry rhetorical intent. Scholars may cite prior work positively (supporting), negatively (contrasting), or neutrally (mentioning). As large language models (LLMs) increasingly assist scientific writing, whether they reproduce citations with the same rhetorical intent as humans remains unclear. We introduce a masked-citation task to compare human and LLM-generated citation behavior. For each citation context, an LLM generates a replacement citation sentence, producing a counterfactual corpus directly comparable to human citation. We analyze what, whom, and how models cite, using an LLM-as-a-judge to classify citation intent and a 20-million-edge coauthorship network to measure social distance between cited authors. Across six popular LLMs and 1,746 top NLP conference papers (63k+ contexts, 132k+ citations), three patterns emerge: (1) Compared with human citation, LLMs cite significantly less critically; (2) LLMs over-cite popular and older papers, a tendency amplified for contrasting citations where human writing more often draws on recent, niche work; (3) Whereas humans often cite within their close social network, especially for supporting citations, LLMs tend to draw on more socially distant authors. Together, these differences are double-edged: LLM citation reaches beyond a scholar's close collaborators while being less critical and amplifying visibility bias, reshaping the rhetoric and reach of scientific citation.

Researchers | alphaXiv

Browse researcher profiles on alphaXiv: publications, citation metrics, research areas, and the papers behind them.

The Risks of Industry Influence in Tech Research

Emerging information technologies like social media, search engines, and AI can have a broad impact on public health, political institutions, social dynamics, and the natural world. It is critical to develop a scientific understanding of these impacts to inform evidence-based technology policy that minimizes harm and maximizes benefits. Unlike most other global-scale scientific challenges, however, the data necessary for scientific progress are generated and controlled by the same industry that might be subject to evidence-based regulation. Moreover, technology companies historically have been, and continue to be, a major source of funding for this field. These asymmetries in information and funding raise significant concerns about the potential for undue industry influence on the scientific record. In this Perspective, we explore how technology companies can influence our scientific understanding of their products. We argue that science faces unique challenges in the context of technology research that will require strengthening existing safeguards and constructing wholly new ones.

A New Paradigm for Scientific Publishing, Peer Review, and Impact Assessment

Scientific publishing and peer review have evolved little in three centuries, while the demands placed on them have grown profoundly. The growing role of artificial intelligence has underscored deep, systemic shortcomings of an aging system that has largely evaded innovation, a system whose origins are appallingly closer to the invention of the printing press than to the internet. We can do better – much better. This article is intended as the beginning of a communal experiment: a living document that critically reviews the modern academic publishing and peer-review system and presents a concrete framework to address what bibliometrics experts¹ have characterized as "the pervasive misapplication of indicators to the evaluation of scientific performance". Building on the Leiden Manifesto, DORA, and a body of scholarship spanning many disciplines and decades, we present a community-governed, non-profit platform organized around three trust-weighted impact factors, for articles, authors, and reviewers, with full algorithmic transparency, an open development log, and structural decoupling of credibility scoring from content moderation and from monetization. We invite the community to discuss, critique, and help shape it.

A new study suggests that scientists are leaving X (formerly known as Twitter) in significant numbers due to its declining professional value. Many now find Bluesky to be a more effective platform for networking, outreach, and staying updated on research.

36K votes, 1.1K comments. 34M subscribers in the science community. This community is a place to share and discuss new scientific research. Read…

Unequal Scientific Recognition in the Age of LLMs

Large language models (LLMs) are reshaping how scientific knowledge is accessed and represented. This study evaluates the extent to which popular and frontier LLMs including GPT-4o, Claude 3.5 Sonnet, and Gemini 1.5 Pro recognize scientists, benchmarking their outputs against OpenAlex and Wikipedia. Using a dataset focusing on 100,000 physicists from OpenAlex to evaluate LLM recognition, we uncover substantial disparities: LLMs exhibit selective and inconsistent recognition patterns. Recognition correlates strongly with scholarly impact such as citations, and remains uneven across gender and geography. Women researchers, and researchers from Africa, Asia, and Latin America are significantly underrecognized. We further examine the role of training data provenance, identifying Wikipedia as a potential sources that contributes to recognition gaps. Our findings highlight how LLMs can reflect, and potentially amplify existing disparities in science, underscoring the need for more transparent and inclusive knowledge systems.

The Astrosky Ecosystem

We're building social media tools for the astronomy & space science communities. From feeds to hosting, we're billionaire-proofing scientific discussion for good.