







OpenAI’s Ad Policies outline standards for ad placement and content in ChatGPT, including brand safety rules, sensitive contexts, and disallowed categories.
Ads in ChatGPT | OpenAI Help Center
Explore general FAQs about ads in ChatGPT, including eligibility, personalization, privacy, and controls.

Ads in ChatGPT | OpenAI Help Center
Explore general FAQs about ads in ChatGPT, including eligibility, personalization, privacy, and controls.

Ads Are Coming to ChatGPT. Here’s How They’ll Work
OpenAI says ads will not influence ChatGPT’s responses, and that it won’t sell user data to advertisers.

OpenAI's ChatGPT ads will allegedly prioritize sponsored content in answers
OpenAI is reportedly mulling a new form of ads on ChatGPT called "sponsored content," which could influence your buying decisions.

Our approach to advertising and expanding access to ChatGPT
OpenAI plans to test advertising in the U.S. for ChatGPT’s free and Go tiers to expand affordable access to AI worldwide, while protecting privacy, trust, and answer quality.

ChatGPT now knows what you do on other websites via ad collector
OpenAI's ad collector at bzr.openai.com sets a cookie called __obi, scoped to .openai.com. The value is while you are on ChatGPT and tied to your ChatGPT account. __obi is then sent to OpenAI from ordinary websites you visit. Any company that buys ads on ChatGPT installs
OpenAI Enables Marketing Cookies by Default for Free ChatGPT Users
ChatGPT’s new privacy policy states how the company uses cookies for tracking, to turn free users into paying subscribers.
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ChatGPT ads are becoming a real business - Sensemaker
OpenAI says its ad business reached a $1 billion annualized run rate in under 200 days. The bigger shift is what conversation context is becoming.
How ChatGPT Targets Ads To You Based On Your Prompts, Phone Number, and Email
Most ChatGPT users probably don’t know you can be specifically targeted on the platform by advertisers based on your email, phone number, or unique phone identifier.

Do Self-Promotional “Best” Lists Boost ChatGPT Visibility? Study of 26,283 Source URLs
Just last month, OpenAI CEO Sam Altman revealed that more than 800 million people use the platform each week. But what does it take to get mentioned and

An OpenAI system has gone rogue again – and it is the most panic-inducing yet
‘Our models took actions we did not intend,’ ChatGPT maker admits after latest outrage
Platform Obscurantism
ChatGPT is a platform. The chatbot is infrastructure. Thousands of applications now build on OpenAI’s application programming interface, creating a dependent ecosystem of developers, startups, and enterprises. When OpenAI positions ChatGPT primarily as a conversational interface, it obscures this platform identity, one that extracts value not only from user data and app store partnerships, but ...

Inside ‘Project Lily’: The Humans Reading Your ChatGPT Chats
Humans are reading ChatGPT users’ prompts to improve OpenAI’s models, and those chats can include sensitive, personal information, according to leaked internal documents and real prompts seen by 404 Media.

GPT-5 Set the Stage for Ad Monetization and the SuperApp
How ChatGPT will monetize free users, Router is the Release, AIs will serve Ads, Google's moat eroded?, The shift of purchasing intent queries


OpenAI’s ChatGPT ads business hits $1 billion run rate as Europe gets self-serve access
That figure comes from multiplying current monthly ad revenue by 12, so it's a snapshot of where things stand today.
