When Elon Musk disagrees with someone, he calls them an "NPC" (non-player character). In video-games, an NPC is a machine-puppeted sprite that engages in predictable movements (think of the ghosts in Pac-Man) and perhaps utters some scripted (or AI-generated) dialog:
Pluralistic: The billionaires aren’t OK (24 Sep 2025) – Pluralistic: Daily links from Cory Doctorow
Billionaires don't think we're real. How could they? How could you inflict the kind of vast misery that generates billions of dollars while still feeling even a twinge of empathy for the sufferer in your extractive enterprise. No wonder Elon Musk calls us "NPCs":
Pluralistic: A world without people (05 Jan 2026) – Pluralistic: Daily links from Cory Doctorow
To be a billionaire is to be a solipsist – to secretly believe that (most) other people don't really exist – otherwise, how could you live with the knowledge that your farcical wealth and power springs from the agony you have inflicted on whole populations?
Pluralistic: Conspiratorialism as a material phenomenon (29 Oct 2024) – Pluralistic: Daily links from Cory Doctorow
I think it behooves us to be a little skeptical of stories about AI driving people to believe wrong things and commit ugly actions. Not that I like the AI slop that is filling up our social media, but when we look at the ways that AI is harming us, slop is pretty low on the list.
Pluralistic: Tiktokification shall set us free (17 Apr 2026) – Pluralistic: Daily links from Cory Doctorow
Mark Zuckerberg has a problem with your friends: they're the reason you signed up to use his platform, but they stubbornly refuse to organize your socialization to "maximize engagement." Every time you and your friends wrap up a social interaction and log off, Zuckerberg loses revenue.
Pluralistic: Every complex ecosystem has parasites (24 Apr 2025) – Pluralistic: Daily links from Cory Doctorow
Patrick "patio11" McKenzie is a fantastic explainer, the kind of person who breaks topics down in ways that stay with you, and creep into your understanding of other subjects, too. Take his 2022 essay, "The optimal amount of fraud is non-zero":
Pluralistic: Quinn Slobodian and Ben Tarnoff’s “Muskism: A Guide for the Perplexed” (21 Apr 2026) – Pluralistic: Daily links from Cory Doctorow
Quinn Slobodian and Ben Tarnoff's Muskism: A Guide for the Perplexed seeks to describe the ideology that gave rise to Elon Musk, the social forces that gave rise to that ideology, and the terrible future that ideology seeks to bring about:
Pluralistic: “Rights for robots” and the AI slavery fantasy (10 Jul 2026) – Pluralistic: Daily links from Cory Doctorow
While the AI bubble is primarily a material phenomenon (driven by the calculation that bosses are easy marks for a sales pitch that sees them replacing workers with software), there is an inescapable ideological component to it: the desire for a world without people in it:
Pluralistic: Billionaire-proofing the internet; Picks and Shovels Chapter One (Part 5) (14 Jan 2025) – Pluralistic: Daily links from Cory Doctorow
During the Napster wars, the record labels seriously pissed off millions of internet users when they sued over 19,000 music fans, mostly kids, but also grannies, old people, and dead people.
Pluralistic: Billionaire-proofing the internet; Picks and Shovels Chapter One (Part 5) (14 Jan 2025) – Pluralistic: Daily links from Cory Doctorow
During the Napster wars, the record labels seriously pissed off millions of internet users when they sued over 19,000 music fans, mostly kids, but also grannies, old people, and dead people.
Pluralistic: Tiktok’s enshittification (21 Jan 2023) – Pluralistic: Daily links from Cory Doctorow
Here is how platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die.
Pluralistic: Tiktok’s enshittification (21 Jan 2023) – Pluralistic: Daily links from Cory Doctorow
Here is how platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die.
Pluralistic: AI’s pogo-stick grift (02 Aug 2025) – Pluralistic: Daily links from Cory Doctorow
Not only is agentic AI bullshit, but it's a specific kind of bullshit that AI hucksters have busted out in the past, and will bust out in the future, so it's worth spending a minute to unpack this bullshit and catalog its traits so that we don't fall for it. As GW Bush says, "Fool me once, shame on you; fool me twice, we don't get fooled again."
Pluralistic: The tedious power of storytelling (02 Jun 2026) must-we-pretend – Pluralistic: Daily links from Cory Doctorow
Yesterday, I attended a Brian Eno talk about the nature of creativity and art based on What Art Does, the short book he published with Bette Adriaanse last year:
Pluralistic: No one wants to read your AI slop (02 Mar 2026) – Pluralistic: Daily links from Cory Doctorow
Everyone knows (or should know) that as fascinating as your dreams are to you, they are eye-glazingly dull to everyone else. Perhaps you have a friend or two who will tolerate you recounting your dreams at them (treasure those friends), but you should never, ever presume that other people want to hear about your dreams.
Pluralistic: They’re just trying to earn a buck (07 Oct 2025) – Pluralistic: Daily links from Cory Doctorow
Life as a prisoner of the neoliberal mind palace must suck: it's a world where every person who suffers under predatory business practices is a "consumer" who has "revealed a preference" for being screwed:
Pluralistic: AI psychosis and the warped mirror (18 Sep 2025) – Pluralistic: Daily links from Cory Doctorow
"AI psychosis" is the pop-psych diagnosis in a recent string of horrible and horrifying cases in which vulnerable people were lured by chatbots into harming themselves and others, including a murder-suicide: