There's lots of reasons to believe the "hyperscaler" model of AI can never be profitable, and not just because of its gigantic expenditures and negative unit economics (the companies lose money with every new customer and every new use, and they lose more money with each generation of their products):
Pluralistic: Google’s AI pricing plan (21 Jan 2026) – Pluralistic: Daily links from Cory Doctorow
Google is spending a lot on AI, but what's not clear is how Google will make a lot from AI. Or, you know, even break even. Given, you know, that businesses are seeing zero return from AI:
Pluralistic: IP can’t save you from AI (18 Aug 2026) – Pluralistic: Daily links from Cory Doctorow
You don't have to believe that AI "art" is any good (I don't), nor do you have to believe that AI "art" can be any good (I don't) to understand that the reason that the capital markets are putting trillions into AI is that they believe they can fire workers of every kind and replace them with AI:
Pluralistic: “Rights for robots” and the AI slavery fantasy (10 Jul 2026) – Pluralistic: Daily links from Cory Doctorow
While the AI bubble is primarily a material phenomenon (driven by the calculation that bosses are easy marks for a sales pitch that sees them replacing workers with software), there is an inescapable ideological component to it: the desire for a world without people in it:
Pluralistic: The real (economic) AI apocalypse is nigh (27 Sep 2025) – Pluralistic: Daily links from Cory Doctorow
Like you, I'm sick to the back teeth of talking about AI. Like you, I keep getting dragged into discussions of AI. Unlike you‡, I spent the summer writing a book about why I'm sick of writing about AI⹋, which Farrar, Straus and Giroux will publish in 2026.
Pluralistic: When AI prophecy fails (29 Oct 2025) – Pluralistic: Daily links from Cory Doctorow
Amazon made $35 billion in profit last year, so they're celebrating by laying off 14,000 workers (a number they say will rise to 30,000). This is the kind of thing that Wall Street loves, and this layoff comes after a string of pronouncements from Amazon CEO Andy Jassy about how AI is going to let them fire tons of workers.
Pluralistic: “Open” “AI” isn’t (18 August 2023) – Pluralistic: Daily links from Cory Doctorow
The crybabies who freak out about The Communist Manifesto appearing on university curriculum clearly never read it – chapter one is basically a long hymn to capitalism's flexibility and inventiveness, its ability to change form and adapt itself to everything the world throws at it and come out on top:
Pluralistic: AI and the fatfinger economy (02 May 2025) – Pluralistic: Daily links from Cory Doctorow
Have you noticed that all the buttons you click most frequently to invoke routine, useful functions in your device have been moved, and their former place is now taken up by a curiously butthole-esque icon that summons an unwanted AI?
Pluralistic: AI turns Amazon coders into Amazon warehouse workers (27 May 2025) – Pluralistic: Daily links from Cory Doctorow
On a recent This Machine Kills episode, guest Hagen Blix described the ultimate form of "AI therapy" with a "human in the loop":
Pluralistic: AI solipsists and AI cynics (24 Jul 2026) – Pluralistic: Daily links from Cory Doctorow
As a technology, AI isn't exceptional. It's not exceptionally wicked. It's not exceptionally good. Take away the accompanying, galactic-scale stock-swindle, and we'd call AI's applications "plug-ins" and we'd use them and abuse them in the same way that we've used every other technology:
Pluralistic: Which jobs can be replaced with AI? (06 Aug 2025) – Pluralistic: Daily links from Cory Doctorow
I don't think AI can do your job (but I do think an AI salesman can convince your boss to fire you and replace you with an AI that can't do your job). However, there is a class of workers whose jobs can be performed perfectly by AI: workers with bullshit jobs:
The AI productivity myth is more harmful than you think
Perceived productivity may be up thanks to AI, but there's debt collecting in the shadows.
Agentic AI and the next intelligence explosion
For decades, the artificial intelligence (AI) “singularity” has been heralded as a single, titanic mind bootstrapping itself to godlike intelligence, consolidating all cognition into a cold silicon point. But this vision is almost certainly wrong in its most fundamental assumption. If AI development follows the path of previous major evolutionary transitions or “intelligence explosions,” our current step-change in computational intelligence will be plural, social, and deeply entangled with its forebears (us!).
Pluralistic: LLMs are real, AI is fake (12 Sep 2026) – Pluralistic: Daily links from Cory Doctorow
Once you understand the corporate culture of AI "hyperscalers" consists primarily of everyone cooking their brains by locking themselves in the bathroom, holding flashlights under their chins, and saying "Aaaaaaaaaay Eyeeeeeee" until they wet themselves in terror, a lot of things snap into focus:
Pluralistic: What kind of bubble is AI? (19 Dec 2023) – Pluralistic: Daily links from Cory Doctorow
My latest column for Locus Magazine is "What Kind of Bubble is AI?" All economic bubbles are hugely destructive, but some of them leave behind wreckage that can be salvaged for useful purposes, while others leave nothing behind but ashes:
Pluralistic: The ordinariness of evil (19 Aug 2026) – Pluralistic: Daily links from Cory Doctorow
Maybe it seems weird that AI bosses won't stop publicly rending their garments about the terrible potential of their products, from the jobspocalypse that will ensue when AI can do our jobs better than us, to the impending moment when the word-guessing programs learn too many words, wake up and turn us all into paperclips.