







I’ve been spending a lot of time thinking about analytics on the open social web. I would love to hear how others approach this topic, and share my own perspective.
The Google Analytics Setup I Use on Every Site I Build
Google Analytics is a powerful yet quite complicated tool. And unfortunately, the truth is most people who use it don’t reap its full benefits. There’s a lot of excellent and free content out there that explains how to use Google Analytics, but most of it is rather narrowly focused on use cases that primarily apply to marketers and advertisers; very little is geared toward web developers who simply want to better understand how people are using the sites they build.
Platform Stats — blogs.social
Discover and follow blogs across Bluesky, Mastodon, RSS, and the open social web.
Self-host analytics for better privacy and accuracy
Something that always annoyed me of the current state of technology is how easy and pervasive we let tracking become. Tens of connections to 3rd parties carrying Referer and Cookies just to load an article. (We give up our users to social media websites just to show a like button that looks worse anyway in a iframe than it would natively, wtf.) But I digress.
FediForum | Growing the Open Social Web:<br>An Online Un-Workshop
Since the Twitter takeover by Elon Musk over three years ago, the Open Social Web has been adopted by an enthusiastic community. People world-wide are building and using open social platforms and open social protocols to better interact with others online.

Open source Business Intelligence and Embedded Analytics
Metabase open source business intelligence and embedded analytics. Create and share dashboards. Dig deeper into your data with no-code tools for data visualization.

The Atmosphere . Building the open social web
The State of the Open Social Web
A comprehensive look at Mastodon, Bluesky, and the growing ecosystem of open, interoperable social networks.

Fedica (@fedica.com)
We've been doing social media analytics for well over a decade, no other social media platform provided public age data per account like this Facebook has user_birthday but users must authorize the app to read their own data, not of any account! Have we not learned anything from Cambridge Analytica
Recently I’ve been thinking about a couple of... - Adam Wood
Recently I’ve been thinking about a couple of different tech-related things that sort of overlap. One is the (emerging) shape of the new social web; the other is a pull I’m feeling to try and lessen reliance on American companies. I’ve been interested in / concerned by what became of social media for some time.1 Since the sundering of Twitter in 2022, I’ve kept an eye on the various alternatives, with particular interest in Mastodon and Bluesky. Actually, to be more accurate, my interest has been in the protocols behind those platforms: ActivityPub and AT Protocol respectively. Both have their...

Bluesky & Open Social Media Tech
Home
A gaming platform built on the open social web. Your identity, your scores, your data - all portable.
Bluesky Analytics
Engagement analytics for Bluesky accounts. See which posts resonated most.
I think for the open social web, especially the Atmosphere, separating creation and consumption apps that interop are a really good thing. No app has to be a jack of all trades. Blogging apps can focus on writing and distribution tools, reading apps can focus on aggregation and read later etc. 1/
THREAD The first full year of tracking research on @bsky.app Hi, we are Altmetric, and we track how research is communicated across the web. We now have one full calendar year of Bluesky research data and thought we'd have a looksie.
We've been doing social media analytics for well over a decade, no other social media platform provided public age data per account like this Facebook has user_birthday but users must authorize the app to read their own data, not of any account! Have we not learned anything from Cambridge Analytica
@cozylittle.house has been advocating for something like this for a bit! I think it's tricky to get right but if we *do* it could be really awesome! There's an opportunity here to have *better* analytics and information shared than the web analytics status quo
Andrew Lisowski 💻
I’m still open to hitting an an xrpc endpoint so you can track the traffic 🙂