







This post on B2B customer development interviews offers my lessons learned from several thousand interviews over the last 16 years.
Lecture 16 - How to Run a User Interview (Emmett Shear)
The Interview Question Bank for Engineering Managers
Organised by theme, and every question comes with a short thinking prompt
Three questions any founders should be able to answer
Stress test your product-market fit with these three simple questions

How to Build Your Ideal Customer Profile Template (+9 Examples)
There are tons of acronyms in marketing, but few are as overused and misunderstood as this one: ICP. Way too often, it’s reduced to something very generic and simple: “B2B software companies with 50–200 employees.”

How to Build Your Ideal Customer Profile Template (+9 Examples)
There are tons of acronyms in marketing, but few are as overused and misunderstood as this one: ICP. Way too often, it’s reduced to something very generic and simple: “B2B software companies with 50–200 employees.”

How to Build Your Ideal Customer Profile Template (+9 Examples)
There are tons of acronyms in marketing, but few are as overused and misunderstood as this one: ICP. Way too often, it’s reduced to something very generic and simple: “B2B software companies with 50–200 employees.”

How to Build Your Ideal Customer Profile Template (+9 Examples)
There are tons of acronyms in marketing, but few are as overused and misunderstood as this one: ICP. Way too often, it’s reduced to something very generic and simple: “B2B software companies with 50–200 employees.”

How to Build Your Ideal Customer Profile Template (+9 Examples)
There are tons of acronyms in marketing, but few are as overused and misunderstood as this one: ICP. Way too often, it’s reduced to something very generic and simple: “B2B software companies with 50–200 employees.”

How to Build Your Ideal Customer Profile Template (+9 Examples)
There are tons of acronyms in marketing, but few are as overused and misunderstood as this one: ICP. Way too often, it’s reduced to something very generic and simple: “B2B software companies with 50–200 employees.”

How to Build Your Ideal Customer Profile Template (+9 Examples)
There are tons of acronyms in marketing, but few are as overused and misunderstood as this one: ICP. Way too often, it’s reduced to something very generic and simple: “B2B software companies with 50–200 employees.”

How to Build Your Ideal Customer Profile Template (+9 Examples)
There are tons of acronyms in marketing, but few are as overused and misunderstood as this one: ICP. Way too often, it’s reduced to something very generic and simple: “B2B software companies with 50–200 employees.”

Interviews with Failed & Successful Startup Founders
+200 interviews with the brains behind shut down and active startups. Learn from their wins and their mistakes and become a better founder.

Interviewing Users (2nd Edition) | Free EBook with Purchase | Steve Portigal
Expert researcher Steve Portigal updates his classic Interviewing Users to provide fresh guidance on interviewing techniques.

A Simple Sales Methodology for B2B SaaS Startups
*New* A Simple Sales Methodology for B2B SaaS Startups Updated Jan 2023 Introduction In the early stages of most B2B SaaS startups life, it is often the CEO or Founder who acts as the initial Head of …

Ideal Customer Profile | HSBC Innovation Banking
How do you define your ideal customer profile, learn more in this article from HSBC Innovation Banking

Open M8 Tips Tricks and Findings
Open M8 Tips Tricks and Findings Various things we’ve discovered, or really handy info pulled from the meetup videos, web forums, etc, that aren't necessarily documented in the manual. I’d like to keep this document focused on useful, utilitarian tricks you can use when working specifically w...