Divine Discontent: Disruption’s Antidote

Divine Discontent: Disruption’s Antidote

Apple has long defeated disruption by focusing on the user experience; Jeff Bezos and Amazon, though, show that user expectations for their experience are ever-changing.

Apple Turnaround

I spend a lot of time thinking about what Apple should be doing differently. I wrote Apple Turnover because so many of my notions kept running into a dead end: I could no longer bring myself to believe Apple would do these things without a change in leadership.

Apple and the Ghosts of Companies Past

Apple is not doomed, but for the first time in a long time its long-term fortunes are cloudy; the time to make change is now.

Paradigm Shifts and the Winner’s Curse

When paradigms change, previous winners have the hardest time adjusting; that is why AI might be a challenge for Apple and Amazon

'Our minds can be hijacked': the tech insiders who fear a smartphone dystopia

The Google, Apple and Facebook workers who helped make technology so addictive are disconnecting themselves from the internet. Paul Lewis reports on the Silicon Valley refuseniks who worry the race for human attention has created a world of perpetual distraction that could ultimately end in disaster

Opinion | The A.I. Disruption Has Arrived, and It Sure Is Fun

We’re entering a new renaissance of software development. We should all be excited, despite the uncertainties that lie ahead.

Opinion | The A.I. Disruption Has Arrived, and It Sure Is Fun

We’re entering a new renaissance of software development. We should all be excited, despite the uncertainties that lie ahead.

Apple Vision Pro: A Watershed Moment for Personal Computing

I'm going to be direct with this story. My 30-minute demo with Vision Pro last week was the most mind-blowing moment of my 14-year career covering Apple and technology. I left the demo speechless, and it took me a few days to articulate how it felt. How I felt. It's not just that I was

Coopting Disruption

Our economy is dominated by five aging tech giants – Alphabet, Amazon, Apple, Meta, and Microsoft. In the last twenty years, no company has commercialized a new

Introducing the Third Generation of Apple’s Foundation Models

Our next generation of Apple Intelligence is centered around our users, integrated deeply into our operating systems, and powered by a bold…

The most brilliant move in corporate history?

In a bold departure from its Big Tech peers, Apple sidestepped the $650 billion AI infrastructure spending frenzy, a move likened to opting out of purchasing the US Navy annually. While Amazon, Goo…

Apple at 50: eight technology leaps that changed our world

From Apple II to the iPhone, time and again this extraordinary company has anticipated the value of opening up computing to everyone.

Comforting Myths - Infrequently Noted

I've been hearing confusing reports of Apple's openness to collaboration on challenging APIs so often that either my priors are invalid, or something else is at work. To find out, I needed data.

Presentation: The End of the Beginning — Benedict Evans

Close to three quarters of all the adults on earth now have a smartphone, and most of the rest will get one in the next few years. However, the use of this connectivity is still only just beginning. Ecommerce is still only a small fraction of retail spending, and many other areas that will be transf

The making of Amazon Prime, the internet’s most successful and devastating membership program

An oral history of the subscription service that changed online shopping forever.