Apple is expected to announce a range of AI features at WWDC; the company is well placed to benefit from AI: they are not too late, but right on time.
Thoughts on the WWDC 2024 keynote on Apple Intelligence
Today’s WWDC keynote finally revealed Apple’s new set of AI features. The AI section (Apple are calling it Apple Intelligence) started over an hour into the keynote—this link jumps straight …
Protected by its moat, Apple has time to get AI right
Best of all, the hardware it sells today will run whatever Apple comes up with.
Apple is planning a big AI comeback, but we've heard this song before
Apple's future AI products and services sound fantastic, but Apple's unannounced future products usually do.
WWDC25: Apple’s Playing a Different Game
The strategy makes sense. The narrative is missing. Let’s examine Apple’s AI approach from first principles and assess whether WWDC delivered.
Is Apple's AI Strategy as Safe as It Looks?
Apple unveils next generation of Apple Intelligence, Siri AI, and more
Today, Apple previewed its upcoming software releases that will deliver the next generation of Apple Intelligence and introduce Siri AI.
Updates to Apple’s On-Device and Server Foundation Language Models
With Apple Intelligence, we're integrating powerful generative AI right into the apps and experiences people use every day, all while…
Apple Execs Defend Siri Delays, AI Plan and Apple Intelligence | WSJ
2024 MacBook Air review: Dawn of the AI laptop
Apple's new laptop is one of the first pitching itself as being ideal for AI. Soon it'll have plenty of company.
Apple almost open-sourced its AI models, here’s why it didn’t: report
A new report outlines the internal AI drama Apple has experienced recently, including the decision not to open-source its AI models.
Apple aids app development with new intelligence frameworks and advanced tools
Apple today introduced new intelligence capabilities, expanded productivity features in Xcode, and platform improvements.
WWDC25: Apple’s Playing a Different Game - Creative Strategies
Before WWDC, Bloomberg said Apple’s AI efforts need to “catch up to leaders like OpenAI and Google.” This assumes Apple is running the same AI race as OpenAI and Google. Is it? And after WWDC, The Wall Street Journal declared that “Apple fails to clear a low bar on AI”. This implies a clear standard that Apple failed to
Introducing the Third Generation of Apple’s Foundation Models
Our next generation of Apple Intelligence is centered around our users, integrated deeply into our operating systems, and powered by a bold…
Apple details how it trained its new AI models: 4 interesting highlights
Apple has published report detailing how its new AI models were trained, optimized, and evaluated. Here are a few interesting tidbits.
Introducing Apple’s On-Device and Server Foundation Models
At the 2024 Worldwide Developers Conference, we introduced Apple Intelligence, a personal intelligence system integrated deeply into iOS 18…
Knowledge Work Is Dying—Here’s What Comes Next
While AI devours information-based roles, OpenAI, Alphabet, and Apple are investing in wisdom work—and you can, too
