Apple is not doomed, but for the first time in a long time its long-term fortunes are cloudy; the time to make change is now.
What the hell is going on with Apple?
The commonly held belief is that Apple charges ridiculously high prices for its products because they’re well-built, beautiful objects that the company generally stands behind. As founder Steve Jobs loved to say, Apple’s products “just work.”
Apple Turnaround
I spend a lot of time thinking about what Apple should be doing differently. I wrote Apple Turnover because so many of my notions kept running into a dead end: I could no longer bring myself to believe Apple would do these things without a change in leadership.
The most brilliant move in corporate history?
In a bold departure from its Big Tech peers, Apple sidestepped the $650 billion AI infrastructure spending frenzy, a move likened to opting out of purchasing the US Navy annually. While Amazon, Goo…
» Doing Windows, Part 8: The Outsiders The Digital Antiquarian
Microsoft Windows 3.0’s conquest of the personal-computer marketplace was bad news for a huge swath of the industry. On the software side, companies like Lotus and WordPerfect, only recently so influential that it was difficult to imagine a world that didn’t include them, would never regain the clout they had enjoyed during the 1980s, and would gradually fade away entirely. On the hardware side, it was true that plenty of makers of commodity PC clones were happier to work with a Microsoft who believed a rising tide lifted all their boats than against an IBM that was continually trying to put them out of business. But what of Big Blue themselves, still the biggest hardware maker of all, who were accustomed to dictating the direction of the industry rather than being dictated to by any mere maker of software? And what, for that matter, of Apple? Both Apple and IBM found themselves in the unaccustomed position of being the outsiders in this new Windows era of computing. Each must come to terms with Microsoft’s newfound but overwhelming power, even as each remained determined not to give up the heritage of innovation that had gotten them this far.
Apple at 50: eight technology leaps that changed our world
From Apple II to the iPhone, time and again this extraordinary company has anticipated the value of opening up computing to everyone.
Coopting Disruption
Our economy is dominated by five aging tech giants – Alphabet, Amazon, Apple, Meta, and Microsoft. In the last twenty years, no company has commercialized a new
Divine Discontent: Disruption’s Antidote
Apple has long defeated disruption by focusing on the user experience; Jeff Bezos and Amazon, though, show that user expectations for their experience are ever-changing.
Divine Discontent: Disruption’s Antidote
Apple has long defeated disruption by focusing on the user experience; Jeff Bezos and Amazon, though, show that user expectations for their experience are ever-changing.
Paradigm Shifts and the Winner’s Curse
When paradigms change, previous winners have the hardest time adjusting; that is why AI might be a challenge for Apple and Amazon
Apple is planning a big AI comeback, but we've heard this song before
Apple's future AI products and services sound fantastic, but Apple's unannounced future products usually do.
It's a torturous chaos until it isn't
Even at wildly successful startups, the first few years are gut-wrenching, uncertain, on the brink of collapse, where pessimism is realism, and yet optimism is required.
The incredible shrinking podcast industry
A change in how Apple counts and tracks how many people are listening to podcasts is sending shock waves through the industry.
Why I’m Saying Goodbye to Apple, Google and Microsoft
I’m done sending my money and data to corporations I don’t trust
Apple CEO Tim Cook's Legacy Is Dull Products And Spineless Capitulation
Tim Cook enthusiastically supported global authoritarian policies while turning Apple Computer into a dull simulacrum of an interesting company.
Protected by its moat, Apple has time to get AI right
Best of all, the hardware it sells today will run whatever Apple comes up with.
Apple Doesn't Believe The iPhone Will Last Another Decade - BGR
The iPhone end is near, as Apple doesn't believe its revolutionary product will last for another decade. Here's what a top executive said.
