Apple Earnings; Cook’s AI Comments; Apple’s AI Strategy, Redux

WWDC25: Apple’s Playing a Different Game

The strategy makes sense. The narrative is missing. Let’s examine Apple’s AI approach from first principles and assess whether WWDC delivered.

Apple details how it trained its new AI models: 4 interesting highlights

Apple has published report detailing how its new AI models were trained, optimized, and evaluated. Here are a few interesting tidbits.

Introducing the Third Generation of Apple’s Foundation Models

Our next generation of Apple Intelligence is centered around our users, integrated deeply into our operating systems, and powered by a bold…

Protected by its moat, Apple has time to get AI right

Best of all, the hardware it sells today will run whatever Apple comes up with.

WWDC25: Apple’s Playing a Different Game - Creative Strategies

Before WWDC, Bloomberg said Apple’s AI efforts need to “catch up to leaders like OpenAI and Google.” This assumes Apple is running the same AI race as OpenAI and Google. Is it? And after WWDC, The Wall Street Journal declared that “Apple fails to clear a low bar on AI”. This implies a clear standard that Apple failed to

Apple is planning a big AI comeback, but we've heard this song before

Apple's future AI products and services sound fantastic, but Apple's unannounced future products usually do.

Introducing Apple’s On-Device and Server Foundation Models

At the 2024 Worldwide Developers Conference, we introduced Apple Intelligence, a personal intelligence system integrated deeply into iOS 18…

The most brilliant move in corporate history?

In a bold departure from its Big Tech peers, Apple sidestepped the $650 billion AI infrastructure spending frenzy, a move likened to opting out of purchasing the US Navy annually. While Amazon, Goo…

Apple almost open-sourced its AI models, here’s why it didn’t: report

A new report outlines the internal AI drama Apple has experienced recently, including the decision not to open-source its AI models.

Updates to Apple’s On-Device and Server Foundation Language Models

With Apple Intelligence, we're integrating powerful generative AI right into the apps and experiences people use every day, all while…

Tim Cook Admits Apple May Never Be Able to Make Its AI Stop Lying

In a new Washington Post interview, Apple CEO Tim Cook admitted that he's not "100 percent" sure the company's AI will stop lying.

Is Apple Intelligence Making Up Words Now?

A Reddit post suggests that Apple Intelligence is making up words in notification summaries.

Apple Updates Its On-Device and Cloud AI Models, Introduces a New Developer API

Apple revamped two vision-language models in a bid to catch up with fast-moving competitors.

Apple Has To Pull Its “AI” News Synopses Because They Were Routinely Full Of Shit

While “AI” (language learning models) certainly could help journalism, the fail upward brunchlords in charge of most modern media outlets instead see the technology as a way to cut corner…