Apple’s WWDC was a retreat from not just last year’s WWDC, but potentially a broader reset for the company. That’s why it was a great presentation.
The First Post-iPhone Keynote
This year’s WWDC presented an Apple that was finally ready to move past the iPhone.
Apple — WWDC 2017 Keynote
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That WWDC Glow
I am sitting in a hotel room in Cupertino, the day after the WWDC keynote. Yesterday was a pretty packed day, full of announcements, information, press releases, and podcast recordings. But it was a very satisfying one. My last WWDC was in 2023, and I was lucky enough to be
WWDC25: Apple’s Playing a Different Game
The strategy makes sense. The narrative is missing. Let’s examine Apple’s AI approach from first principles and assess whether WWDC delivered.
Thoughts on the WWDC 2024 keynote on Apple Intelligence
Today’s WWDC keynote finally revealed Apple’s new set of AI features. The AI section (Apple are calling it Apple Intelligence) started over an hour into the keynote—this link jumps straight …
These 4 Code Snippets won WWDC
WWDC 2025 delivered on the one thing I was hoping to see from WWDC 2024: free, unlimited invocation of Apple's on-device language models by developers. It may…
Apple Turnaround
I spend a lot of time thinking about what Apple should be doing differently. I wrote Apple Turnover because so many of my notions kept running into a dead end: I could no longer bring myself to believe Apple would do these things without a change in leadership.
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The 10th Anniversary of the iPad: A Perspective from the Windows Team
While the press and friends of Apple gathered for the launch event, the Windows team fresh off Windows 7 launch watched from afar.
iOS 12: The MacStories Review
After years of unabated visual and functional changes, iOS 12 is Apple's opportunity to regroup and reassess the foundation before the next big step – with one notable exception.
Apple Vision Pro: A Watershed Moment for Personal Computing
I'm going to be direct with this story. My 30-minute demo with Vision Pro last week was the most mind-blowing moment of my 14-year career covering Apple and technology. I left the demo speechless, and it took me a few days to articulate how it felt. How I felt. It's not just that I was
Why we dumped Basecamp and what's the alternative
Basecamp is a hugely popular and (at least in the web design industry) ubiquitous project management tool used by many web agencies, helping them to manage p...
Something Is Rotten in the State of Cupertino
Who decided these personalized Siri features should go in the WWDC keynote, with a promise they’d arrive in the coming year, when, at the time, they were in such an unfinished state they could not be demoed to the media even in a controlled environment? Three months later, who decided Apple should double down and advertise these features in a TV commercial, and promote them as a selling point of the iPhone 16 lineup?
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iOS and iPadOS 17: The MacStories Review
In the year when the vision is elsewhere, what do you get the OS that has everything?
