People spend too much time writing software relative to speaking to potential customers, prior to launching and after it. Reversing that is a win.
Customer Discovery: in 4 steps from Idea to Validated Product [Guide] - Gust de Backer
You have an idea for a business. But... You don't want to build a business based on assumptions. Instead, you want to build a business based on validated assumptions so you're not just going to throw money away. I'm going to explain to you how the Customer Discovery phase of the Customer Development Process can be used to validate your…
Startup Idea Validator 2026 - AI Market Analysis in 120s | IdeaProof
AI startup validator with TAM/SAM/SOM analysis, competitor SWOT, investor-ready plans + AI brand strategy, logo design & marketing creatives. 10 min. Free.
Someone behind the software
I think good products carry something of the people who make them. Their experience, what they care about, and how they think things should work.
How to build a roadmap in 3½ steps | HackerNoon
<em>When done right, the product roadmap reduces uncertainty about the future and keeps product teams focused on the highest priority product initiatives. But how to build it effectively?</em>
6 steps to perfecting an open source product strategy
The future of building great products lies in breaking down the boundaries between business and technical thinking.
How to Build Product Features Customers Actually Use
Build features that drive adoption, not backlog. A process for turning customer feedback into product features that move retention and growth.
Hitting the High Notes
In March, 2000, I launched this site with the shaky claim that most people are wrong in thinking you need an idea to make a successful software company: The common belief is that when you’re …
Evolving and explaining how we run our company
As we write in “It Doesn’t Have to Be Crazy at Work”, you should treat your company as a product too. To improve a product, you listen, learn, (re)consider, concept, and iterate. …
Building what customers need, not just what they ask for - Linear
Notes from our product team on building the tools we use every day.
How to create software quality.
I’ve been reading Steven Sinofsky’s Hardcore Software, and particularly enjoyed this quote from a memo discussed in the Zero Defects chapter: You can improve the quality of your code, and if you do, the rewards for yourself and for Microsoft will be immense. The hardest part is to decide that you want to write perfect code. If I wrote that in an internal memo, I imagine the engineering team would mutiny, but software quality is certainly an interesting topic where I continue to refine my thinking. There are so many software quality playbooks out there, and I increasingly believe that all these playbooks work in their intended context, but are often misapplied.
Excuse me, is there a problem?
Many startups fail despite identifying a real problem and building a product that solves that problem. This explains why, so you can avoid their fate.
Excuse me, is there a problem?
Many startups fail despite identifying a real problem and building a product that solves that problem. This explains why, so you can avoid their fate.
Design Sprints
A structured, time-boxed process for rapidly exploring problems, generating ideas, and validating solutions with real users.
V_labs 4 Phases: Validate
In venture building, validation is key. We test hypotheses and prototype business ideas to ensure successful market fit and growth.
Principles for crafting software
My principles for deciding what to work on and how to build it.
