Market applications on the long-tail of user needs
When to Design for Emergence
Market applications on the long-tail of user needs
The Market Curve
The market you choose to serve is one of the most important factors for an early-stage startup. And for most technologists, it’s a blind …
12 Things I Learned from Chris Dixon about Startups | Andreessen Horowitz
#1 “If everyone loves your idea, I might be worried that it’s not forward thinking enough.” Anyone thinking about starting a business should be searching for mispriced opportunities. While markets are mostly efficient in eliminating opportunities for extraordinary profit, there are always areas of an economy in which there are significant uncertainty. These areas are...
Solving the "marketplace" business model - @ASmartBear
I'm amazed how many startups follow the "marketplace" pattern but don't acknowledge or address the peculiar difficulties of that model. Here's some guidance.
Open Market (openmkt.app) - An AT Proto Marketplace
Hey guys, I think it’s time for me to share my project here. I’ve been working on this idea since last year, had a very cold launch in January, and have reached a point of stability where I’m confident the app is ready for the mainstream. Open Market is an aggregator (think of Google Shopping) aiming to help people promote their products, art, or anything they plan to sell. This includes used goods and pretty much anything else. The app creates a personal storefront for every AT Protocol user....
Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog
Userpilot helps product teams deliver personalized in-app experiences to increase growth metrics at every stage of the user journey.
Search, Discovery, Pills, and Portals
Solving the distribution crisis in marketing
AIDA model | Marketing | Research Starters | EBSCO Research
<p>The AIDA model is a marketing framework that outlines the stages consumers typically go through when making a purchasing decision: Attention, Interest, Desire, and Action. Developed in the late 19th century by American marketer Elias St. Elmo Lewis and later refined by Edward Strong in the 1920s, this model aims to guide marketers in capturing potential buyers' attention and leading them toward a purchase. </p> <p>In the Attention stage, marketers employ engaging strategies to attract consumers, often using eye-catching visuals or intriguing information. Next, the Interest stage focuses on maintaining that attention through memorable content or relatable messaging. The Desire stage demonstrates how a product or service fulfills the consumer's needs, often using persuasive techniques like testimonials or demonstrations. Finally, the Action stage prompts the consumer to make a purchase, providing clear instructions on how to proceed.</p> <p>While the AIDA model remains relevant, marketers today may adapt it to incorporate new elements, such as Retention or Satisfaction, reflecting the evolving digital landscape and consumer behavior. Overall, the AIDA model serves as a foundational tool for understanding consumer engagement and facilitating effective marketing strategies.</p>
Steve Blank How to Find a Market? Use Jobs-To-Be-Done as the Front End of Customer Discovery
Modern entrepreneurship began at the turn of the 21st century with the observation that startups aren’t smaller versions of large companies – large companies at their core execute known business mo…
Content and Commerce: a big opportunity for Drupal
Why we should integrate Drupal with third-party commerce platforms like Magento, DemandWare, Hybris and more.
The Startup Marketing Checklist
I tried dozens of side projects before starting Draft.dev, and now I’ve worked with hundreds of early-stage startups and established enterprises to help with growth marketing. So, a lot of founders ask me how to get started in marketing when your marketing budget is small and your product is new. I created this list to […]
Idea Generation
The most common question prospective startup founders ask is how to get ideas for startups. The second most common question is if you have any ideas for their startup. But giving founders an idea...
Evolving App Store Business Models - David Smith, Independent iOS Developer
I’ve been thinking this past week (as I often do) about the ever-changing landscape of the App Store. This year has seen some of the biggest changes in policy and structure that I can remember. We have new subscription pricing models, search ads, a substantial purge of older apps, new requirements for app names and a variety of little changes to the App Store app itself in iOS 10.
How to Scale a System from 0 to 10 million+ Users
Scaling is a complex topic, but after working at big tech on services handling millions of requests and scaling my own startup (AlgoMaster.io) from scratch, I’ve realized that most systems evolve through a surprisingly similar set of stages as they grow.
