







A fable about ovens, founders, and the second-highest priority that never gets done.
Quiche Industries
A solo venture creating minimalist products for people who value thoughtful design and simplicity, all named after my favorite pie because why not.

The Product Picnic
Writing on UX and product management to connect today's discourse with classic insights that the industry forgot.


Unauthorized Bread: Real rebellions involve jailbreaking IoT toasters
Cory Doctorow's book, Radicalized, is up for a CBC award. To celebrate, here's an excerpt.

More than coders · baby steps
This blog is where I post up various half-baked ideas that I have.
The Weird Science of Naming New Products (Published 2015)
To find the perfect brand, leave no word unturned.

The art of simple food : notes, lessons, and recipes from a delicious revolution
ix, 405 p. : 25 cm; Here you will find Alice's philosophy on everything from stocking your kitchen, to mastering fundamentals and preparing delicious, seasonal inspired meals all year long. Always true to her philosophy that a perfect meal is one that's balanced in texture, color, and flavor, Waters helps us embrace the seasons' bounty and make the best choices when selecting ingredients.--From publisher's description; Subtitle from cover; Includes index

This PCB is brought to you by Fable 5 — A6M-Zero
An experiment to design a cute PCB (without touching any tools) in plain English

Tracing the rogue ideology of the frontier labs to their product choices
A drawing of Eliezer Yudkowsky as the Paperclip Maximizer that I commissioned back in 2016 and have had an alarming number of chances to use since This is a...

Introducing The Unusual Method
From Unusual Ventures’ inception, our mission has been clear: to redefine seed stage investing and build a firm that would provide founders with a distinct advantage through the hardest leg of a startup journey—from Idea to Product Market fit. Today we’ve taken an important step towards fulfilling our mission. We are proud to officially make available The Unusual Method and our Unusual Field Guide.

Build the thing you wish to see in the world
For most of my career, I've been confusing building products with building businesses—and that confusion kept me from pursuing a lot of ideas. Two weeks off helped me realize that not everything needs to be a startup, and some of the best things we build are the ones we build just because we want them to exist.

All Things Sales! 16 Mini-Lessons for Startup Founders | Andreessen Horowitz
As a former CEO and software engineer (Citrix, XenSource, VERITAS, etc.), board member of GitHub (recently acquired by Microsoft), and lecturer in management at the Stanford Graduate School of Busines, a16z general partner Peter Levine is constantly asked “Why sales?” by entrepreneurs and technical founders. He himself used to hold the “engineer-centric” view that if...

A letter to my younger self: big things start small
What I wish I had known when starting my career in consumer tech a decade ago…
The Four Big Risks | Silicon Valley Product Group
In the first edition of my book, INSPIRED, I discussed how successful products are valuable, usable and feasible, where I defined “valuable” as both valuable to customers and valuable to your business. While it’s easy to remember these three attributes, over the years I’ve come to believe that it was obscuring some pretty serious risks and...

A funny idea that bubbled up over dinner one night. Here is a mockup explaining the framework, which also includes some suggestions on pre-existing at proto technologies that could be used to build it. ( @germnetwork.com and pub-search by @zzstoatzz.io )
smile protocol :: AT Proto Dating
whereditgo.leaflet.pub